HubSpot Academy's free Inbound Certification course consists of twelve class lectures that span the four stages of the inbound methodology. From optimizing your website, to landing page anatomy, to honing your inbound sales skills, this free certification course covers the basics of what inbound is all about.
This course will teach you how to build scalable, repeatable processes for creating and promoting content that converts into leads and new customers. If you're creating content or managing content creators - this course will give you expert tactics for efficiently building your content library, and extracting more value from every content asset you create.
This training course will teach you how to use HubSpot CRM and the core features of HubSpot Sales to execute a high-performing inbound sales strategy like a pro. Say goodbye to the manual tasks and confusing features of most customer relationship management systems! In this course, we're going to make you an expert.
In the Growth-Driven Design certification course, you’ll learn how to build and optimize a peak-performing website that delivers user value and drives business growth. This includes video training, tools, quizzes, and templates to help you develop a strategy, build a launch pad website, and implement data-driven continuous improvement.
The course is made up of seven lessons and a 55-question exam. In addition to the content, you’ll gain access to our global GDD Slack community, where you can ask questions and collaborate with the instructors and thousands of GDD practitioners.
*Make sure you are logged in to your HubSpot customer account
Contextual Marketing helps you tailor your website to the users who are most important to your organization. In the Contextual Marketing Certification, you'll learn how to create a website experience tailored to your users' needs and preferences.
The content in this certification is closely tied to who your contacts are and how they're segmented. In order to be successful, you should have at least 500 contacts in your HubSpot Contacts database and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.
*Make sure you are logged in to your HubSpot Agency Partner account