Content Strategy Training:
Content Strategy Course: Learn How to Create a Successful Content Strategy
FREE Course
Discover how to create engaging and impactful content with HubSpot Academy’s Content Strategy Course. Learn how to align your content strategy with your brand's values to attract, engage, and delight your audience through each stage of the buyer's journey. Gain the skills to develop a comprehensive content plan, optimize your content for search engines, and learn the best practices for effective content promotion. Expand your content planning knowledge and skills to create a powerful content strategy with HubSpot Academy.
Who is this for?
- Marketing professionals interested in enhancing their overall content strategy
- Inbound professionals looking to optimize their content planning skills within an inbound methodology
- Content producers seeking to develop effective strategies for creating and promoting engaging content
What you'll learn
- Create a long-term content plan that aligns with your business goals
- Build a comprehensive content promotion strategy to increase audience reach and engagement
- Develop a growth marketing mindset and stay ahead in the dynamic digital media landscape
Includes
8 Lessons 24 Videos 6 Quizzes - 4 hr 21 min
Content Marketing
Instructors
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Kara Susvilla
Kara began her HubSpot journey working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she’s excited to continue helping learners grow better as an Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.
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Lindsay Thibeault
Lindsay Thibeault is the former Manager of Customer Training at HubSpot. She has driven interactive marketing, brand strategy, and social media marketing at global companies for over seven years. She specializes in building communities that generate leads through compelling and ‘remarkable’ content, and has experience doing so in both agency and in-house settings.
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AJ Beltis
AJ Beltis sits on HubSpot’s Acquisition Marketing Team and focuses on content creation, lead generation, and conversion rate optimization. He spends his days analyzing and identifying opportunities for business growth and creating helpful content offers for HubSpot’s blog readers. Outside of work, AJ’s probably at the movies, on a road trip, or on the hunt for his new favorite craft beer.
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Andy Crestodina
Andy Crestodina is a co-founder and the strategic director of Orbit Media Studios, an award-winning web design company, which has completed more than 1,000 successful website projects. Andy is also the author of Content Chemistry, a practical handbook of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing.
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Justin Champion
Justin Champion is a digital marketing professional who’s dedicated to customer success at HubSpot. Justin has 8+ years experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.
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Corey Braccialini
Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.
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Sujan Patel
Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies.
Curriculum
Welcome to the Content Strategy Course
Lesson - 8 min
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The Power of Storytelling
Lesson - 31 min
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Planning a Long-Term Content Strategy
Lesson - 42 min
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Creating Topic Clusters and Pillar Pages
Lesson - 46 min
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How to Effectively Promote Content
Lesson - 56 min
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Measuring and Analyzing Your Content
Lesson - 48 min
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Developing a Growth Marketing Mentality
Lesson - 14 min
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Content Strategy Course Next Steps
Lesson - 16 min
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