AI Marketing Training:
AI for Marketing Course
Learn to use artificial intelligence (AI) to ramp up your marketing strategies in HubSpot Academy’s AI for Marketing course. Discover how AI can supercharge your content creation and personalize your customer experiences. Explore evaluating AI tools to ensure ethical and responsible use.
Who is this for?
- Small business owners looking to optimize their marketing efforts by incorporating AI into their campaigns
- Marketing professionals seeking to enhance their marketing strategies through the use of AI tools and techniques
- Individuals interested in gaining a deeper understanding of the role of AI in marketing and how it can improve marketing results
What you'll learn
- Develop the skills to critically analyze and craft prompts, as well as understand and evaluate outputs generated by AI
- Optimize your marketing strategies and personalize customer experiences by leveraging the power of AI
- Incorporate AI-powered tools into your reporting practices for effective performance tracking and analytics
Includes
Content Marketing Artificial Intelligence
Instructors
Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…
Meghan Keaney Anderson is a writer and marketing executive with twenty years of experience at the intersection of brand, product marketing and demand generation. She currently runs Marketing for Jasper, an AI copilot for marketing teams that want better outcomes not just faster outputs. Prior to Jasper, Meghan was in executive marketing roles at HubSpot and The Wanderlust Group. She helped HubSpot grow from a start-up to a publicly traded global company over the course of 10 years. Outside of…
Kipp Bodnar is the Chief Marketing Officer of HubSpot, the #1 CRM platform for scaling companies, where he sets HubSpot’s global marketing strategy to drive awareness and demand for HubSpot’s products. Prior to his role as CMO, Kipp served as Vice President of Marketing at HubSpot, overseeing all demand generation activity worldwide, building out the EMEA and APAC marketing teams, and managing HubSpot’s field marketing, localization, strategic partnerships, and social media efforts. Kipp serves…
Kate Bradley Chernis
Kate Bradley Chernis is the Founder & CEO of Lately.AI, an AI-powered content repurposing engine and a social media management, employee advocacy and sales enablement syndication platform. Thanks to nine years of its own proprietary machine learning and natural language processing data, Lately is able to pinpoint the ideas, words and phrases that will get any target audience to click, like or share. It also learns the unique voice of any brand or individual and transfers the style of that voice…
Alyssa Harvey Dawson is Chief Legal Officer at HubSpot where she is responsible for overseeing the company’s legal and compliance teams. She has over 20 years of broad-based legal experience overseeing corporate governance, corporate, M&A and commercial transactions, enterprise risk management, compliance, data privacy, intellectual property, regulatory and governmental/public affairs. Alyssa was Gusto, Inc.’s Chief Legal Officer for over two years. While at Gusto, Alyssa was on the executive l…
Josh Blyskal
Josh Blyskal stands at the intersection of AI and marketing at HubSpot. His journey began on the Content SEO team, where he led a wave of AI initiatives, fostering an environment of learning and innovation. His focus has since shifted towards Automation Infrastructure, where he fully leverages the power of AI for operational effectiveness and strategic growth. Having transitioned from an AI enthusiast to a hands-on practitioner, Josh stands at the forefront of driving AI adoption across the…
Mark Brady
Mark Brady is the Global Head of Creative Solutions at HubSpot. With a background in both design and software engineering, he currently leads a dynamic team of engineers, designers, and program managers. The team's mission is to enhance HubSpot's creative capabilities for marketers, creatives, and partners through self-service platforms, utilizing the latest technology and innovation.
Sylvain Charbit is a Senior Technical SEO Manager for HubSpot Academy focusing on optimizing online platforms and elevating search engine performance. Sylvain is adept at crafting holistic SEO strategies that significantly boost organic visibility and drive substantial traffic. His expertise encompasses conducting website audits, implementing on-page and off-page optimizations, and staying abreast of dynamic SEO trends. Sylvain has navigated the world of digital marketing at companies such as W…
Curriculum
Introduction to AI for Marketers
Lesson - 2 min
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Lesson instructor: Crystal King Ready to step up your marketing game? Learn how you can make the most of artificial intelligence (AI) to ramp up your marketing strategies. In this course, you'll learn how AI tools can supercharge your content creation. You’ll see how to use AI to get deeper customer insights and personalize your marketing like never before. Plus, you'll discover how AI can help you predict trends and make smarter marketing decisions. But it's not just about using AI — it's about using it responsibly and ethically. We'll cover the ethical considerations of AI usage, ensuring you can confidently employ AI tools in the right way. This course is suitable for marketers at all levels of experience. Whether you're just starting with AI or looking to optimize your existing AI tools and strategies, this course will turbocharge your skills. By the end of this course, you'll be equipped with the knowledge and skills to effectively leverage artificial intelligence tools to transform your marketing strategies. You'll be able to optimize content creation, gain predictive insights, and critically evaluate AI tools to ensure ethical and responsible use. Get ready to take your marketing to the next level with AI.
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How to Use AI in Marketing
Lesson - 37 min
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Lesson instructor: Crystal King Embark on a transformative journey through the world of AI in marketing. Learn AI terminologies and basic concepts, setting the foundation for understanding its vital role. Delve into different AI models and their unique applications in marketing, unlocking new potentials for campaigns. Exploration doesn't stop at technology — it extends to ethical considerations vital in today's landscape, including data privacy, transparency, and biases. Designed for marketing enthusiasts and professionals alike, this comprehensive yet accessible guide integrates AI into the modern marketing toolkit.
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Better Prompts for Better Results: AI Prompting for Marketers
Lesson - 56 min
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Lesson instructor: Crystal King Learn how to develop artificial intelligence (AI) prompts that will supercharge your content creation. In this lesson, you’ll discover how to craft prompts that will help you create engaging and relevant content, from text to visuals, enhancing your marketing team’s effectiveness. You’ll also learn how to identify the limitations of AI tools and critically evaluate the results of your AI-generated content to best represent and protect the interests of your company and your customers.
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AI Marketing Insights for Strategic Decision Making
Lesson - 32 min
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Lesson instructor: Crystal King Enter the revolutionary realm of AI in marketing, where personalization and prediction meet strategic optimization. Discover how AI enables nuanced customer experiences opening doors to targeted, meaningful engagements. Unveil the power of predictive analytics, where AI's forecasting capabilities allow marketers to anticipate consumer behavior, find market opportunities, and tailor pricing and campaigns. Finally, explore how AI's vast data processing abilities can provide actionable insights, leading to more informed and strategic marketing decisions. Whether you're an aspiring marketer or an industry veteran, you’ll discover essential tools to transform your marketing approach with AI's innovative capabilities.
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AI For Marketing Campaigns
Lesson - 37 min
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Lesson instructor: Crystal King Discover the transformative power of AI in marketing campaigns, from conceptualization to performance analysis. Begin by learning the process of infusing AI into campaign design, transforming mere ideas into actionable strategies. Explore how AI can further refine content, targeting, and distribution to reach audiences with unprecedented precision. Delve into the revolution AI brings to SEO, optimizing every aspect from keywords to link-building. Finally, gain insights into AI-powered analytics that track and dissect campaign performance, offering a window into marketing success and areas for improvement. This comprehensive exploration equips you with the knowledge to harness AI, turning ordinary marketing endeavors into extraordinary results.
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Next Steps: AI for Marketers
Lesson - 5 min
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