AI for Marketing Course

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Meghan Keaney Anderson is a writer and marketing executive with twenty years of experience at the intersection of brand, product marketing and demand generation. She currently runs Marketing for Jasper, an AI copilot for marketing teams that want better outcomes not just faster outputs. Prior to Jasper, Meghan was in executive marketing roles at HubSpot and The Wanderlust Group. She helped HubSpot grow from a start-up to a publicly traded global company over the course of 10 years. Outside of…

Kipp Bodnar is the Chief Marketing Officer of HubSpot, the #1 CRM platform for scaling companies, where he sets HubSpot’s global marketing strategy to drive awareness and demand for HubSpot’s products. Prior to his role as CMO, Kipp served as Vice President of Marketing at HubSpot, overseeing all demand generation activity worldwide, building out the EMEA and APAC marketing teams, and managing HubSpot’s field marketing, localization, strategic partnerships, and social media efforts. Kipp serves…

Kate Bradley Chernis is the Founder & CEO of Lately.AI, an AI-powered content repurposing engine and a social media management, employee advocacy and sales enablement syndication platform. Thanks to nine years of its own proprietary machine learning and natural language processing data, Lately is able to pinpoint the ideas, words and phrases that will get any target audience to click, like or share. It also learns the unique voice of any brand or individual and transfers the style of that voice…

Alyssa Harvey Dawson is Chief Legal Officer at HubSpot where she is responsible for overseeing the company’s legal and compliance teams. She has over 20 years of broad-based legal experience overseeing corporate governance, corporate, M&A and commercial transactions, enterprise risk management, compliance, data privacy, intellectual property, regulatory and governmental/public affairs. Alyssa was Gusto, Inc.’s Chief Legal Officer for over two years. While at Gusto, Alyssa was on the executive l…

Josh Blyskal stands at the intersection of AI and marketing at HubSpot. His journey began on the Content SEO team, where he led a wave of AI initiatives, fostering an environment of learning and innovation. His focus has since shifted towards Automation Infrastructure, where he fully leverages the power of AI for operational effectiveness and strategic growth. Having transitioned from an AI enthusiast to a hands-on practitioner, Josh stands at the forefront of driving AI adoption across the…

Mark Brady is the Global Head of Creative Solutions at HubSpot. With a background in both design and software engineering, he currently leads a dynamic team of engineers, designers, and program managers. The team's mission is to enhance HubSpot's creative capabilities for marketers, creatives, and partners through self-service platforms, utilizing the latest technology and innovation.

Sylvain Charbit is a Senior Technical SEO Manager for HubSpot Academy focusing on optimizing online platforms and elevating search engine performance. Sylvain is adept at crafting holistic SEO strategies that significantly boost organic visibility and drive substantial traffic. His expertise encompasses conducting website audits, implementing on-page and off-page optimizations, and staying abreast of dynamic SEO trends. Sylvain has navigated the world of digital marketing at companies such as W…