Customer Engagement Course:
Digital Engagement Course: Learn How to Attract Visitors to Your Business
Attract more visitors to your business and drive growth with HubSpot Academy’s Digital Engagement Course! Learn to craft buyer personas, establish a solid blogging strategy, and develop a dynamic social media approach to engage customers and enhance your online presence.
Who is this for?
- Small business owners interested in leveraging digital engagement methods such as user personas, blogging, and social media to attract more customers
- Marketing managers aiming to enhance their knowledge of customer engagement strategies to drive traffic and growth
- Individuals who want to deepen their knowledge of social media and blogging strategies
What you'll learn
- Develop buyer personas to tailor your messaging and content to resonate with your target audience
- Create a comprehensive blogging strategy, from initial setup to managing a growing blog for consistent engagement
- Build a social media strategy that fosters customer acquisition, brand loyalty, content sharing, and building relationships with followers
Includes
Lead Generation
Instructors
Juanita Moreno
Juanita was born in Medellin, Colombia. She loves inbound, traveling and her soccer club, Atletico Nacional. She worked at a partner agency for 7 years creating marketing and sales strategies. She taught inbound marketing for 2 years and did consultancy work implementing the HubSpot CRM at SMBs. She’s now an Inbound Professor (Spanish) at HubSpot Academy and has the incredible mission of creating education for Latin America and Iberia.
Jenn Sanchez
Associate Professor
Jenn is an Associate Professor at HubSpot Academy. She holds a Master's degree in Instructional Technology and has a passion for creating a safe space for adult learners to thrive. In her free time, you'll likely find her immersing herself in fantasy novels, hunting for unique treasures at thrift stores, and experimenting with new recipes in the kitchen.
Justin Champion
Justin Champion is a digital marketing professional who’s dedicated to customer success at HubSpot. Justin has 8+ years experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.
Emma Brudner
Emma is the former Director of Marketing, Blog, and Community at HubSpot. Under her leadership, the HubSpot Blog has grown by millions of monthly visits, and has become a must-read for in the marketing, sales, and customer service world.
Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…
Curriculum
Using Buyer Personas in HubSpot
Lesson - 18 min
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Lesson instructor: Juanita Moreno No matter how clever your copy or how powerful your message, if it doesn’t resonate with your organization’s specific audience, it likely won't be successful. In this lesson, you’ll learn why buyer personas are important to your business and content creation efforts, what steps you can take to identify your business' buyer personas, and how you can add them to your HubSpot account.
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Crafting a Blogging Strategy That Drives Business Growth
Lesson - 56 min
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Lesson instructor: Justin Champion Crafting a blogging strategy is more than just writing and publishing helpful content. In this lesson, you'll learn why your business needs a blog, what you should do before starting a blog, and how to start a blog from the ground up. You'll then finish with how to manage a growing blog.
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Understanding Social Media in HubSpot
Lesson - 28 min
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Lesson instructor: Crystal King In this lesson, you’ll learn how to develop a social media strategy that will help you transform the way your company does business. This includes attracting new customers, building loyalty with your existing customers, sharing and sourcing content, and developing one-to-one relationships with fans of your brand.
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Why learn with Academy?
It's Free
It's personalized
It's global
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