Coming soon!
Business Blogging Strategy: Attracting and Monetizing an Audience Through Content

Business blogging is more than just writing and publishing content in the hopes you'll attract those who need that content most. In this course, you'll learn how to craft a blogging strategy that drives business growth, create quality blog content your audience loves to read and share, and you'll finish with building a guest blogging strategy that's powered by SEO.

Lesson 1:
Crafting a Blogging Strategy That Drives Business Growth

Crafting a blogging strategy is more than just writing and publishing helpful content. In this lesson, you'll learn why your business needs a blog, what you should do before starting a blog, how to start a blog from the ground up, and you'll finish with how to manage a growing blog.

Lesson 2:
Creating Quality Blog Content Your Audience Loves to Read and Share

Creating quality blog content your audience loves to read and share is easier said than done. In this lesson, you'll learn why blog post structure matters, how to choose a topic and a title for a blog post, how to structure a blog post, and you'll finish with some effective blog writing tips.

Lesson 3:
Building a Guest Blogging Strategy Powered by SEO

Building a guest blogging strategy that's optimized for search engines takes a lot of work and dedication. In this lesson, you'll learn why guest blogging is a critical piece of your blogging strategy, how to create a guest blogging strategy, how to find guest blogging opportunities, how to secure a guest blogging spot, and you'll finish with how to write a guest blog author bio.



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The benefits of learning business blogging with HubSpot Academy:

Grow your career.

Invest in yourself and your career by learning one of the most in-demand skills in digital marketing. Learn how the world's most valuable brands engage their global audiences.

Join a community.

Get help on your latest project by asking the inbound community. Consider this community an extension of your team - we're here to lend a helping hand!

Grow your business.

Learn how to craft a blogging strategy that drives business growth, create quality blog content your audience loves to read and share, and build a guest blogging strategy that's powered by SEO.

Submit your email address to pre-register for this course.