Blogging for Business Course:
Blogging Course: How to Start a Successful Blog
Discover how to create a thriving blog that engages your target audience and drives business growth in HubSpot Academy’s Blogging Course. Explore essential blogging techniques such as writing compelling content and search engine optimization. Learn to create a high quality, optimized blog!
Who is this for?
- Marketers interested in harnessing the power of blogging as a growth marketing tool
- Individuals seeking to enhance their blogging skills for personal or professional growth in the dynamic digital landscape
- Current or new bloggers looking to level up their blogging skills and strategies
What you'll learn
- Develop a business blogging strategy that drives measurable results
- Craft compelling blog content that captivates and resonates with your target audience
- Optimize your blog for search engines and leverage data-driven insights to enhance its performance
Includes
Content Marketing Search Engine Optimization (SEO)
Instructors
Justin Champion
Justin Champion is a digital marketing professional who’s dedicated to customer success at HubSpot. Justin has 8+ years experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.
Emma Brudner
Emma is the former Director of Marketing, Blog, and Community at HubSpot. Under her leadership, the HubSpot Blog has grown by millions of monthly visits, and has become a must-read for in the marketing, sales, and customer service world.
Beth Dunn
HubSpot product content strategy lead. Manager of HubSpot's global team of UX writers and content designers. Founder and editor of HubSpot's internal company newsletter, The WIN. Advisor and mentor to rising writers and leaders within and outside the company.
Christine Lee
Inbound Professor
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.
Jami Oetting
Jami Oetting leads HubSpot's Content Strategy team, which focuses on creating multimedia, multi-platform content campaigns. Previously, she was the section editor of Agency Post, a blog acquired by HubSpot in 2013. She likes nice words and a perfectly placed semicolon, and she spends too much time thinking about media, marketing, and coffee. Jami graduated from the University of Missouri’s Journalism School.
Curriculum
Welcome to the Business Blogging Course
Lesson - 7 min
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Lesson instructor: Justin Champion In this lesson, you'll learn about the Business Blogging course
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Crafting a Blogging Strategy That Drives Business Growth
Lesson - 56 min
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Lesson instructor: Justin Champion Crafting a blogging strategy is more than just writing and publishing helpful content. In this lesson, you'll learn why your business needs a blog, what you should do before starting a blog, and how to start a blog from the ground up. You'll then finish with how to manage a growing blog.
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Creating Quality Blog Content Your Audience Loves to Read and Share
Lesson - 52 min
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Lesson instructor: Justin Champion Creating quality blog content your audience loves to read and share is easier said than done. In this lesson, you'll learn why blog post structure matters, how to choose a topic and a title for a blog post, and how to structure a blog post. You'll then finish with some effective blog writing tips.
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Building a Guest Blogging Strategy Powered by SEO
Lesson - 44 min
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Lesson instructor: Justin Champion Building a guest blogging strategy that's optimized for search engines takes a lot of work and dedication. In this lesson, you'll learn why guest blogging is a critical piece of your blogging strategy, how to create a guest blogging strategy, how to find guest blogging opportunities, and how to secure a guest blogging spot. You'll then finish with how to write a guest blog author bio.
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Business Blogging Course Next Steps
Lesson - 16 min
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Lesson instructor: Justin Champion Learn more about what to do after the Business Blogging course.
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Course transcript
Business Blogging Course: Introduction Video [Transcript]
Hey there, I'm Justin, content professor for HubSpot Academy. Welcome to the business blogging course. In today's digital world, it's important for businesses to develop a strong web presence to engage and communicate with their audience. While having a well optimized website is a key component to creating a successful online business, the competitive nature of digital media demands that businesses go further. That's where blogging comes in. Blogging is a cost efficient way for businesses to drive traffic to their site, and enhance their inbound and content marketing efforts. In this course, you learn how to create a business blogging strategy that both humans and search engines will love. By the end of this course, you'll be able to craft a business blogging strategy that drives business growth, create quality blog content your audience loves to read and share, and build a guest blogging strategy that's powered by SEO. To apply what you're learning to your business, make sure to complete the practical exercises associated with the various lessons within the course. Each practical exercise you'll find in this course is connected to the content marketing workbook. Anyone who completes all the workbook activities will have created a repeatable action plan that can be implemented immediately. To access a free copy of a content marketing workbook, go to the resources section below this video. With that said, let's get started, enjoy.
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