Build a Marketing Campaign in Marketing Hub Starter
Learn how to build a marketing campaign using the tools in Marketing Hub Starter.
Who is this for?
- Marketers
- Marketing Manager
What you'll learn
- Learn how to attract and engage your leads
- Get started with your email marketing strategy
- And explore Marketing Hub Starter Landing Pages to bring your marketing campaign together
Available languages
Includes
Lead Generation
Watch preview
Instructors

Rachel Sheldon
Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.

Courtney Sembler
Courtney hails from San Francisco, CA, and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Senior Team Manager for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professors. She was a previous Inbound Professor focused on email marketing, GDPR, and contact management. She is devoted to education, environmental programs, and a true email geek.

Christine Lee
Inbound Professor
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Adriti Gulati
Adriti is an Inbound Professor focusing on all things customer service. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about ensuring education is accessible for all. Outside of work, Adriti can be found at your local Chinese restaurant, playing pickle ball, or hiking through southern California.

Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

Kara Susvilla
Kara began her HubSpot journey working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she’s excited to continue helping learners grow better as an Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.

Jenn Sanchez
Associate Professor
Jenn is an Associate Professor at HubSpot Academy. She holds a Master's degree in Instructional Technology and has a passion for creating a safe space for adult learners to thrive. In her free time, you'll likely find her immersing herself in fantasy novels, hunting for unique treasures at thrift stores, and experimenting with new recipes in the kitchen.

Tiphaine Amblard
Partnership Enablement Specialist EMEA
HubSpot
Tiphaine Amblard is a seasoned Partnership Enablement Specialist with over 8 years of experience in the tech industry. With a strong background in companies such as Oracle, Linkedin, and HubSpot, Tiphaine has honed her expertise in driving successful partnerships and enabling growth. Known for her problem-solving skills and ability to build strong relationships, Tiphaine excels in intercultural project management and partner management. Her passion for content creation, teaching, and training…
Curriculum

Start Marketing Right
Lesson - 18 min
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Lesson instructor: Rachel Sheldon Starting a business today is easier than ever, but it’s never been harder to grow one. Establishing your marketing strategy from day one sets a solid foundation for your future growth. In this lesson, you'll learn how to get started marketing the right way with HubSpot Marketing Hub Starter.
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Attract Leads Using Ads in HubSpot
Lesson - 18 min
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Lesson instructor: Jorie Munroe Attracting leads involves getting your brand in front of your target audience. In this lesson, you'll learn how to start advertising and bringing leads to your website using ads in HubSpot.
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Capture Leads Using Forms and Conversations in HubSpot
Lesson - 28 min
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Lesson instructor: Rachel Sheldon To start engaging with your leads, you need to capture their information through forms or conversational channels. In this lesson, you'll learn how to build forms, set up live chat, and create bots in HubSpot so you can start capturing leads on your website.
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Getting Started With Landing Pages in Marketing Hub Starter
Lesson - 24 min
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Lesson instructor: Kara Susvilla The goal of a landing page is to engage your audience and convert visitors into leads. With the drag and drop page editor in HubSpot, starting and scaling your marketing efforts has never been easier. In this lesson, you’ll learn how to create, style, and publish a landing page from start to finish in HubSpot.
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Start Email Marketing
Lesson - 14 min
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Lesson instructor: Tiphaine Amblard Email marketing is a big part of any inbound marketing strategy and an essential piece of your marketing campaigns. In this lesson, you'll learn how to use the email tool in HubSpot to send targeted, personalized emails that provide value to your contacts.
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