Build a Marketing Campaign in Marketing Hub Starter

FREE Course

Learn how to build a marketing campaign using the tools in Marketing Hub Starter.

Who is this for?
  • Marketers
  • Marketing Manager
What you'll learn
  • Learn how to attract and engage your leads
  • Get started with your email marketing strategy
  • And explore Marketing Hub Starter Landing Pages to bring your marketing campaign together
Available languages
Includes
    5 Lessons
    22 Videos
    3 Quizzes
    4 Practical Exercises
    1 hr 41 min
  • Lead Generation

Watch preview

Instructors

Photo of Rachel Sheldon

Rachel Sheldon

Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.

Photo of Courtney Sembler

Courtney Sembler

Courtney hails from San Francisco, CA, and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Senior Team Manager for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professors. She was a previous Inbound Professor focused on email marketing, GDPR, and contact management. She is devoted to education, environmental programs, and a true email geek.

Photo of Christine Lee

Christine Lee

Inbound Professor

Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

Photo of Kyle Jepson

Kyle Jepson

Principle Marketing Evangelist

HubSpot

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Photo of Adriti Gulati

Adriti Gulati

Adriti is an Inbound Professor focusing on all things customer service. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about ensuring education is accessible for all. Outside of work, Adriti can be found at your local Chinese restaurant, playing pickle ball, or hiking through southern California.

Photo of Jorie Munroe

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

Photo of Kara Susvilla

Kara Susvilla

Kara began her HubSpot journey working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she’s excited to continue helping learners grow better as an Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.

Photo of Jenn Sanchez

Jenn Sanchez

Associate Professor

Jenn is an Associate Professor at HubSpot Academy. She holds a Master's degree in Instructional Technology and has a passion for creating a safe space for adult learners to thrive. In her free time, you'll likely find her immersing herself in fantasy novels, hunting for unique treasures at thrift stores, and experimenting with new recipes in the kitchen.

Photo of Tiphaine Amblard

Tiphaine Amblard

Partnership Enablement Specialist EMEA

HubSpot

Tiphaine Amblard is a seasoned Partnership Enablement Specialist with over 8 years of experience in the tech industry. With a strong background in companies such as Oracle, Linkedin, and HubSpot, Tiphaine has honed her expertise in driving successful partnerships and enabling growth. Known for her problem-solving skills and ability to build strong relationships, Tiphaine excels in intercultural project management and partner management. Her passion for content creation, teaching, and training…

Curriculum

  • Thumbnail for Start Marketing Right

    Start Marketing Right

    • Lesson
    • 18 min

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    Lesson instructor: Rachel Sheldon

    Starting a business today is easier than ever, but it’s never been harder to grow one. Establishing your marketing strategy from day one sets a solid foundation for your future growth. In this lesson, you'll learn how to get started marketing the right way with HubSpot Marketing Hub Starter.

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  • Thumbnail for Attract Leads Using Ads in HubSpot

    Attract Leads Using Ads in HubSpot

    • Lesson
    • 18 min

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    Lesson instructor: Jorie Munroe

    Attracting leads involves getting your brand in front of your target audience. In this lesson, you'll learn how to start advertising and bringing leads to your website using ads in HubSpot.

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  • Thumbnail for Capture Leads Using Forms and Conversations in HubSpot

    Capture Leads Using Forms and Conversations in HubSpot

    • Lesson
    • 28 min

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    Lesson instructor: Rachel Sheldon

    To start engaging with your leads, you need to capture their information through forms or conversational channels. In this lesson, you'll learn how to build forms, set up live chat, and create bots in HubSpot so you can start capturing leads on your website.

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  • Thumbnail for Getting Started With Landing Pages in Marketing Hub Starter

    Getting Started With Landing Pages in Marketing Hub Starter

    • Lesson
    • 24 min

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    Lesson instructor: Kara Susvilla

    The goal of a landing page is to engage your audience and convert visitors into leads. With the drag and drop page editor in HubSpot, starting and scaling your marketing efforts has never been easier. In this lesson, you’ll learn how to create, style, and publish a landing page from start to finish in HubSpot.

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  • Thumbnail for Start Email Marketing

    Start Email Marketing

    • Lesson
    • 14 min

    Read more

    Lesson instructor: Tiphaine Amblard

    Email marketing is a big part of any inbound marketing strategy and an essential piece of your marketing campaigns. In this lesson, you'll learn how to use the email tool in HubSpot to send targeted, personalized emails that provide value to your contacts.

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