Build Your Lead Engagement Strategy in HubSpot
How effective is your lead engagement strategy? Learn how to leverage HubSpot tools like forms, landing pages, and call-to-actions to start driving conversions. Plus, learn how to develop and conversational growth strategy.
Includes
Lead Generation
Instructors
Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.
Christine Lee
Inbound Professor
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.
Kara Susvilla
Kara began her HubSpot journey working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she’s excited to continue helping learners grow better as an Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.
Jenn Sanchez
Associate Professor
Jenn is an Associate Professor at HubSpot Academy. She holds a Master's degree in Instructional Technology and has a passion for creating a safe space for adult learners to thrive. In her free time, you'll likely find her immersing herself in fantasy novels, hunting for unique treasures at thrift stores, and experimenting with new recipes in the kitchen.
Courtney Sembler
Courtney hails from San Francisco, CA, and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Senior Team Manager for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professors. She was a previous Inbound Professor focused on email marketing, GDPR, and contact management. She is devoted to education, environmental programs, and a true email geek.
Curriculum
Understanding Conversion Strategy
Lesson - 39 min
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Lesson instructor: Jorie Munroe Conversions can act as health checks that let you know if your marketing, promotional, lead nurturing, or conversational marketing strategies are working as well as expected. You want to make sure each conversion is being recorded and that this information is being used to inform your efforts moving forward. Knowing when and where to look to conversions for insight as well as how to implement effective conversion paths and calculate conversion rates is key to the continued optimization of your inbound marketing strategy.
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Creating Forms in HubSpot
Lesson - 42 min
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Lesson instructor: Christine Lee Conversion optimizers can't seem to make up their minds on whether the form is still relevant. With the rise of the topic cluster methodology and movement around ungating content, identifying the right moments for forms can all feel a bit confusing. In this lesson, you'll learn how to identify ideal opportunities to incorporate forms, create one to fit your unique needs, and have an opportunity to practice these skills.
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Building Landing Pages in HubSpot
Lesson - 28 min
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Lesson instructor: Kara Susvilla Think of your landing pages as digital sales reps who are gathering information about potential customers. The great thing about these digital sales reps is that they work 24 hours a day, 7 days a week. At the same time, by gathering information about your website visitors, you can build relationships with your leads so that your real sales reps can focus on the most qualified contacts. In this lesson, you’ll learn all about landing pages: when to use them, how to make them, and some tips and tricks for optimizing them for continued success.
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Building Calls-to-Action in HubSpot
Lesson - 30 min
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Lesson instructor: Jorie Munroe A call-to-action button, or CTA, is a clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer. Think of a CTA as a tool that both helps create awareness and excitement around an offer. In this lesson, you’ll learn about creating CTAs that align with your brand as well as some tips and tricks to optimize them for your website audience.
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Developing a Conversational Growth Strategy
Lesson - 26 min
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Lesson instructor: Jorie Munroe Marketers have conversations to build relationships every day. In this lesson, you'll explore the fundamentals of conversations and how they can help you not just market but grow your business is key to reaching and delighting your online audience.
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Sales Enablement Certification Next Steps
Lesson - 15 min
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Learn what to do after completing the Sales Enablement Certification Course content
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