Learn How SEO Works for the HubSpot Blog: The Search Insights Report Framework [+ Template]

FREE Course

Learn HubSpot's strategy for dramatically increasing organic traffic to your blog. SEO Expert Aja Frost teaches how to use our Search Insights Report template to identify content gaps, find content competitors, do keyword research, and more.

What you'll learn
  • Create a report that will empower your team to exponentially increase organic traffic to your blog
  • Implement the topic-cluster methodology on your blog
  • Identify topic gaps, find content competitors, do keyword research, and then use increased organic traffic to generate more leads
Includes
  • 3 Lessons
  • 9 Videos
  • 45 min
  • Content Marketing
  • Search Engine Optimization (SEO)

Instructors

Photo of Aja Frost

Aja Frost

Aja Frost serves as Sr. SEO Strategist for HubSpot. Aja started her a career as a freelance writer before joining HubSpot's blogging team in 2016, where she became the editor of the Sales Blog. Through her blogging work, she became an expert in all the nitty gritty details of what it takes to succeed in the world of sales.

Curriculum

  • The Fundamentals of an Effective SEO Content Strategy

    • Lesson
    • 10 min

    Read more

  • Building Your Own Search Insights Report

    • Lesson
    • 30 min

    Read more

  • Survey: Search Insights Report Course

    • Lesson
    • 5 min

    Read more

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