Learn How SEO Works for the HubSpot Blog: The Search Insights Report Framework [+ Template]

FREE Course

Learn HubSpot's strategy for dramatically increasing organic traffic to your blog. SEO Expert Aja Frost teaches how to use our Search Insights Report template to identify content gaps, find content competitors, do keyword research, and more.

What you'll learn
  • Create a report that will empower your team to exponentially increase organic traffic to your blog
  • Implement the topic-cluster methodology on your blog
  • Identify topic gaps, find content competitors, do keyword research, and then use increased organic traffic to generate more leads
Includes
    3 Lessons
    9 Videos
    45 min
  • Content Marketing
  • Search Engine Optimization (SEO)

Instructors

Photo of Aja Frost

Aja Frost

Aja Frost serves as Sr. SEO Strategist for HubSpot. Aja started her a career as a freelance writer before joining HubSpot's blogging team in 2016, where she became the editor of the Sales Blog. Through her blogging work, she became an expert in all the nitty gritty details of what it takes to succeed in the world of sales.

Curriculum

  • Thumbnail for The Fundamentals of an Effective SEO Content Strategy

    The Fundamentals of an Effective SEO Content Strategy

    • Lesson
    • 10 min

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    Lesson instructor: Aja Frost

    In this lesson, SEO Expert Aja Frost teaches the benefits of a holistic content strategy and what it means to implement a topic-cluster methodology in your content. This lesson will set you up for success when it comes to filling out your Search Insights Report template to grow your blog's organic traffic.

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  • Thumbnail for Building Your Own Search Insights Report

    Building Your Own Search Insights Report

    • Lesson
    • 30 min

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    Lesson instructor: Aja Frost

    In this lesson, SEO Expert Aja Frost walks through the Search Insights Report and teaches how to create your very own, step-by-step. You'll be able to download a Search Insights Report template and use it to identify your topic gaps, find your content competitors, do keyword research, and then use your increased organic traffic to generate more leads.

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  • Thumbnail for Survey: Search Insights Report Course

    Survey: Search Insights Report Course

    • Lesson
    • 5 min

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    Please answer this short survey to help us make this course better for our global community.

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