Building Your Business With Marketing Hub Starter
As a small business, you have a lot to balance: a never-ending list of to-dos, coupled with limited time and resources. Not to mention, attracting and winning customers is harder than it’s ever been before. So, the question arises: how are you supposed to grow your business while navigating these challenges? Enter Marketing Hub Starter. Marketing Hub Starter is an all-in-one platform that helps you find and reach customers. In this course, you’ll learn how to use this platform to grow your business. We’ll discuss how to attract leads through forms and emails, automate processes, analyze results, and enlist AI to help you along the way.
Who is this for?
- Business Builders (Starter customer platform customers)
What you'll learn
- The learner will be able to connect their ads accounts to their HubSpot account.
- The learner will be able to create forms in HubSpot.
- The learner will be able to execute basic email marketing in HubSpot Marketing Hub Starter.
- The learner will be able to create an impactful email in HubSpot Marketing Hub Starter.
- The learner will be able to analyze their emails in HubSpot Marketing Hub Starter.
- The learner will be able to implement simple automation in their emails and forms in HubSpot.
Includes
Website Design Inbound Marketing Reporting & Performance Artificial Intelligence
Instructors
Christine Lee
Inbound Professor
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.
Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.
Curriculum
Getting Started With HubSpot Ads
Lesson - 20 min
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Lesson instructor: Jorie Munroe Search and social platforms have invested deeply in making advertising engaging, non-interruptive, and highly relevant for their users. Now, you can use advertising to provide helpful, relevant content that inspires prospects at every stage of the buyer’s journey. That’s where HubSpot ads come in. HubSpot ads closes the loop on your ads reporting, enabling you to see which contacts interacted with which ads. Learn how to get connect your ads account to HubSpot and get started creating ads and custom audiences today.
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Creating Forms in HubSpot
Lesson - 42 min
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Lesson instructor: Christine Lee Conversion optimizers can't seem to make up their minds on whether the form is still relevant. With the rise of the topic cluster methodology and movement around ungating content, identifying the right moments for forms can all feel a bit confusing. In this lesson, you'll learn how to identify ideal opportunities to incorporate forms, create one to fit your unique needs, and have an opportunity to practice these skills.
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Beginning Email Marketing as a Business Builder
Lesson - 15 min
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Lesson instructor: Christine Lee Email marketing is fundamental to business growth. In this lesson, you’ll learn why email marketing matters, how to create an email in HubSpot Marketing Hub Starter, and how to leverage personalization and AI to enhance your emails. You’ll be reaching your leads with greater efficacy and efficiency.
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Designing Emails in Marketing Hub Starter
Lesson - 12 min
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Lesson instructor: Christine Lee When building your business, every minute and every email counts. Lots of emails land in inboxes every day, but yours must be the ones that matter. In this lesson, you’ll learn how to use HubSpot to make your emails stand out by using the drag-and-drop editor, incorporating CTAs, adjusting your brand settings, and incorporating the Canva integration.
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Reviewing Email Performance as a Business Builder
Lesson - 10 min
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Lesson instructor: Christine Lee Email marketing is essential to a successful business strategy, but sending emails without understanding your performance will limit your progress. In this lesson, you’ll learn the essential aspects of email performance evaluation using HubSpot and how to assess a sent email. You’ll gain an understanding of how the HubSpot email health tool significantly impacts the deliverability of your emails and how to extract key insights from the email analyze tab. Knowledge is power, so let HubSpot enable you to refine your email strategy based on actionable data.
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Leveraging Automation in Marketing Hub Starter
Lesson - 17 min
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Lesson instructor: Christine Lee Automation is essential for effective marketing. In this lesson, Marketing Hub Starter users will learn to leverage provided automation tools in their forms and emails to better attract, engage, and delight their customers.
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Next Steps for Building Your Business with Marketing Hub Starter
Lesson - 5 min
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Lesson instructor: Christine Lee Complete our short 3-minute survey to help us improve our education.
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