Business Analytics Course: Learn How to Create a Business Analytics Strategy
We live in a data-driven world where business analytics is essential. It's impossible for organizations to come to conclusions without the use of accurate and organized data. In this course, you will learn the fundamentals of business analytics, manage and visualize your data, and align your teams around data to make better business decisions.
What you'll learn
- Understand and solve business problems with data-driven decision making.
- Use storytelling to prove a case with data.
- Collect and manage meaningful business data.
Includes
Reporting & Performance
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Instructors
Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.
Anni Kim
Anni Kim is a former Inbound Professor for HubSpot Academy. She focused on educating the world about automation and integrations. When she's not filming in the studio, she's probably traveling the world in some top-notch sneakers and sampling all the local cuisine.
Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.
Christine Lee
Inbound Professor
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.
Adi Shah
Inbound Partner Professor (Technical) on HubSpot Academy. Adi loves working closely with HubSpot partners to educate and inspire them through engaging education, growth opportunities, and collaborative projects. Adi worked in a variety of sales, marketing, and service consulting roles prior to joining Academy. Outside of HubSpot, he enjoys singing, listening to live music, and deep philosophical conversations about Harry Potter. Occasionally laughs in videos, just to remind you that Academy…
Curriculum
Fundamentals of a Data-Driven Business
Lesson - 37 min
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Lesson instructor: Jorie Munroe Inbound is a constant balancing act between adapting to the needs of your customers and innovating to grow and scale your business. How do you know if you're being proactive enough? Is your personalization really resonating with leads, prospects, and customers? The answers lie in your data. In this lesson, learn how to plan and implement a data strategy that ensures your business goals and decisions are data-driven.
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Collecting Meaningful Business Data
Lesson - 32 min
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Lesson instructor: Anni Kim Integrations solve and simplify your need for new software as your business grows and evolves, and your needs change. You can power your business to achieve a wider range of tasks on your software as you enhance its functionality by leveraging integrations. In this lesson, learn when and how to use integrations, the benefits of connecting your apps, and how this solves for your data needs down the line.
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Managing Your Business Data in HubSpot
Lesson - 45 min
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Lesson instructor: Juanita Moreno In today's world, it is easier than ever to start a company, but harder than ever to scale a company. As your business becomes more complex, so does the integrated stack of software you use. The sooner you think critically about how to manage your data, the easier it becomes to manage complexity down the road. In the lesson, learn how to clean and organize your data in HubSpot and how to build custom properties that scale with your reporting needs.
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Aligning Your Team Around Data
Lesson - 39 min
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Lesson instructor: Adi Shah We live in a data-driven world. It's impossible for organizations to come to conclusions without the use of accurate data. This is because it's no longer enough to make decisions based on what we believe to be correct. To stay competitive, everything must be rooted in fact and backed up by numbers to support the choices we make. In this lesson, learn the basics of reporting and analysis and how to use both to avoid silos from forming at your organization.
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Using Storytelling to Prove a Case with Data
Lesson - 48 min
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Lesson instructor: Jorie Munroe Storytelling is the process of using fact and narrative to communicate something to your audience. While everyone can tell a story, certain people fine-tune their storytelling skills and become a storyteller on behalf of their organization, brand, or business. In this lesson, learn how to craft a compelling case for any audience using data and storytelling.
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Business Analytics Course Next Steps
Lesson - 11 min
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Lesson instructor: Jorie Munroe Learn what to do after the Business Analytics course.
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Course transcript
Business Analytics Course: Introduction Video [Transcript]
There's an old business adage that says "You can't manage what you can't measure." In other words, it's impossible to know what's working and what's not. If there are no defined metrics to judge success while the big catch-all approach to marketing used to work for some businesses, it doesn't anymore. As consumers demand more personalized experiences, there's even more of a push for data-driven decision making in business.
According to a 2013 study by Yon Rain. Now Akamai, 74% of online consumers admitted they get frustrated with websites. When content appears, that has nothing to do with their interests, and that was nearly a decade ago. To compete in this new marketplace, businesses need to focus on generating, analyzing, and applying data. That's where business analytics comes in. Business analytics refers to the skills, technologies, and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. But I'll let you in on a little secret. To get good at Business Analytics, you need to get data literate, and that's where this course comes in.
In these lessons, you'll learn how to effectively collect, manage, visualized, and apply your business data along the way, you'll learn why you need to always start with your business goals and how the flywheel model cannot only help you power an inbound business. But remove team and data silos at your organization along the way. After you complete this course, you will have the option to learn how to apply these strategies in the hum spot in the HubSpot reporting certification. After completing those additional lessons, as well as the exam and practicum, you'll walk away with a certification credential that demonstrates your knowledge of your network. Let's dive in.
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