Business Analytics Course: Learn How to Create a Business Analytics Strategy

FREE Course

We live in a data-driven world where business analytics is essential. It's impossible for organizations to come to conclusions without the use of accurate and organized data. In this course, you will learn the fundamentals of business analytics, manage and visualize your data, and align your teams around data to make better business decisions.

What you'll learn
  • Understand and solve business problems with data-driven decision making.
  • Use storytelling to prove a case with data.
  • Collect and manage meaningful business data.
Includes
  • 6 Lessons
  • 19 Videos
  • 4 Quizzes
  • 1 Practical Exercise
  • 3 hr 31 min
  • Reporting & Performance

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Instructors

Photo of Jorie Munroe

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

Photo of Anni Kim

Anni Kim

Anni Kim is a former Inbound Professor for HubSpot Academy. She focused on educating the world about automation and integrations. When she's not filming in the studio, she's probably traveling the world in some top-notch sneakers and sampling all the local cuisine.

Photo of Kyle Jepson

Kyle Jepson

Principle Marketing Evangelist

HubSpot

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Photo of Christine Lee

Christine Lee

Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

Photo of Adi Shah

Adi Shah

Inbound Partner Professor (Technical) on HubSpot Academy. Adi loves working closely with HubSpot partners to educate and inspire them through engaging education, growth opportunities, and collaborative projects. Adi worked in a variety of sales, marketing, and service consulting roles prior to joining Academy. Outside of HubSpot, he enjoys singing, listening to live music, and deep philosophical conversations about Harry Potter. Occasionally laughs in videos, just to remind you that Academy…

Curriculum

  • Fundamentals of a Data-Driven Business

    • Lesson
    • 37 min

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  • Collecting Meaningful Business Data

    • Lesson
    • 32 min

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  • Managing Your Business Data in HubSpot

    • Lesson
    • 45 min

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  • Aligning Your Team Around Data

    • Lesson
    • 39 min

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  • Using Storytelling to Prove a Case with Data

    • Lesson
    • 48 min

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  • Business Analytics Course Next Steps

    • Lesson
    • 11 min

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Course transcript

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