HubSpot Content Hub for Marketers:
CMS for Marketers
Learn to create a high-performing website using Content Hub with HubSpot Academy’s Content for Marketers Certification Course. Gain insights into website user experience, design principles, and search engine optimization techniques to attract, engage, and convert visitors into customers. Discover how the HubSpot CRM integrates with Content Hub to personalize website experiences. This course requires a Content Hub account to complete. Earn your Content Hub certification today and take your website to the next level.
Who is this for?
- Small business owners and entrepreneurs looking to streamline their website management and marketing efforts with Content Hub
- Marketing managers seeking to improve their online inbound marketing strategies using Content Hub
- Digital marketers aiming to optimize their website and drive conversions through Content Hub
What you'll learn
- Designing and creating user-friendly, high-performing websites with Content Hub
- Techniques to optimize website content for improved search engine visibility
- Integrating HubSpot CRM with Content Hub for personalized website experiences
Available languages
Includes
Website Design Artificial Intelligence
HubSpot Certifications
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Instructors
Rachel Sheldon
Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.
Jenn Sanchez
Associate Professor
Jenn is an Associate Professor at HubSpot Academy. She holds a Master's degree in Instructional Technology and has a passion for creating a safe space for adult learners to thrive. In her free time, you'll likely find her immersing herself in fantasy novels, hunting for unique treasures at thrift stores, and experimenting with new recipes in the kitchen.
Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.
Curriculum
Fundamentals of the HubSpot Content Hub
Lesson - 24 min
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Lesson instructor: Rachel Sheldon The HubSpot CMS is the content management system of choice for growing companies. It provides powerful content creation tools for marketers and flexibility for developers, along with the speed and security that IT managers need. In this lesson, you’ll learn how the Content Hub works, how themes, templates, and modules work in the CMS, and how to use the asset marketplace.
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Fundamentals of a Great Website User Experience
Lesson - 21 min
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Lesson instructor: Rachel Sheldon Your website is your business’s most important digital asset, your home base online, and your digital sales rep. The user experience you create on your website plays a critical role in how people view your business and whether or not they will become buyers. In this lesson, you’ll learn the fundamentals of a great website user experience and how to design your website with the user in mind. To learn more about iterative website design, check out the Growth Driven Design Certification.
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Creating Pages in the HubSpot Content Hub
Lesson - 22 min
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Lesson instructor: Rachel Sheldon Your website is the face of your brand online and your digital sales rep. In CMS Hub, your site is made up of two types of pages: website pages and landing pages. In this lesson, you’ll learn how to create, edit, style, and publish well-designed and high-converting pages using CMS Hub.
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Understanding Blogging in HubSpot
Lesson - 21 min
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Lesson instructor: Rachel Sheldon Blogging is an effective way to regularly publish and promote content that provides valuable information and addresses your prospects' and customers' problems. In this lesson, you’ll learn why your business should blog, how to create and optimize a blog post in HubSpot, and how to analyze the performance of your blogging efforts.
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Optimizing Your Website For Search Engines in HubSpot
Lesson - 33 min
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Lesson instructor: Rachel Sheldon SEO, or search engine optimization, is huge in marketing. Content that’s easy to find means more visibility for your business — and more potential customers. To get found online, your website needs both strong on-page SEO and technical SEO. In this lesson, you’ll learn about the importance of search engine optimization and how to improve the on-page and technical SEO of your website in the HubSpot CMS.
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Analyzing Your Website Performance in the HubSpot Content Hub
Lesson - 18 min
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Lesson instructor: Jorie Munroe For marketers trying to grow a business’ presence online, tracking and analyzing your website’s performance over time is critical. Analytics will give you the objective data you need to make informed decisions about changes to your website or tests you should run. In this lesson, you’ll learn how analytics can inform your website optimization efforts, how to use the web analytics and traffic analytics reports, and how to create a contacts attribution report in the HubSpot Content Hub.
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Organizing and Managing Assets in the HubSpot Content Hub
Lesson - 17 min
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Lesson instructor: Rachel Sheldon Having an organized CMS is like having an organized desk. It helps you to do your job better and more efficiently. In this lesson, you’ll learn how to organize your website assets in the HubSpot Content Hub. You’ll get an overview of the different ways to organize assets, how content status works in HubSpot, and how to use the file manager. You’ll also see an example of an organized CMS from HubSpot customer, ActivePDF.
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Using the HubSpot CRM With the Content Hub
Lesson - 22 min
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Lesson instructor: Rachel Sheldon Today’s consumers expect websites to act like software, offering them personalized and tailored experiences. Using personalization tactics, you can present the right content to the right person at the right time on your website. In this lesson, you’ll learn how to harness the power of the HubSpot CRM with Content Hub to create personalized website experiences using smart content.
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HubSpot Content Hub For Marketers Course Next Steps
Lesson - 11 min
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Learn where to take your learning next after the HubSpot Content Hub For Marketers certification course.
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