Content Hub Software Certification
How effective are your current content strategies? Discover how Content Hub can impact your content creation by streamlining processes, optimizing management efficiency, and providing in-depth analytics. In this certification, you’ll learn how to leverage AI-driven tools like Breeze. These tools offer secure and personalized experiences that drive growth and improve content management for consistency and accessibility. Then, you’ll learn how to create engaging podcasts, dive into data-driven case studies, and review comprehensive analytics to refine strategies and improve performance. Finally, you’ll gain the skills necessary to elevate your brand’s engagement and achieve measurable results.
What you'll learn
- The learner will be able to describe the core functionalities of Content Hub.
- The learner will be able to use Breeze to generate brand voice, podcasts, and case studies.
- The learner will be able to create websites, landing pages, and blog posts using Breeze.
- The learner will be able to manage content approvals, memberships, and podcast hosting.
- The learner will be able to analyze podcast, membership, and case study performance for strategic decision making.
Includes
Content Marketing Artificial Intelligence
HubSpot Certifications
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Instructors
Jenn Sanchez
Associate Professor
Jenn is an Associate Professor at HubSpot Academy. She holds a Master's degree in Instructional Technology and has a passion for creating a safe space for adult learners to thrive. In her free time, you'll likely find her immersing herself in fantasy novels, hunting for unique treasures at thrift stores, and experimenting with new recipes in the kitchen.
Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.
Curriculum
Understanding Content Hub
Lesson - 25 min
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Lesson instructor: Jenn Sanchez In today's fast-paced digital landscape, efficiently managing and improving content is crucial to maintain a competitive edge and drive business growth. To stay ahead, it's essential to create impactful content across multiple channels while ensuring it's continually up-to-date and relevant. Welcome to Content Hub, your comprehensive solution for marketing content. Content Hub empowers teams to save time by using advanced AI tools like Breeze by HubSpot. These tools automate and improve content creation and management processes. In this lesson, you’ll discover how Content Hub stands out from other CMS solutions. It offers a fully integrated system for seamless operations, a straightforward user interface for ease of use, and powerful analytics for informed decision-making. You’ll learn about its unique features and how they can drive your business’s growth. Finally, you’ll learn how to use Breeze features to improve content efficiency, generate leads, and build strong customer relationships.
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Content Creation with Breeze in Content Hub
Lesson - 18 min
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Lesson instructor: Jenn Sanchez To capture and retain audience attention, it’s crucial to create diverse and impactful content tailored specifically for different social media channels. Ensuring your content remains relevant and timely is essential. Without effective content strategies, you risk losing engagement, trust, and competitiveness. Content Hub is your partner in creating content. It offers a unified platform with Breeze to improve your content strategy. In this lesson, you’ll explore Content Hub features to script compelling content, establish a consistent brand voice, create engaging podcasts, and generate impactful case studies. Discover how these tools can simplify your workload, drive your business growth, and increase your audience engagement.
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Getting Started With Content Creation in Content Hub
Lesson - 16 min
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Lesson instructor: Jenn Sanchez To effectively engage your audience, it’s crucial to understand the nuances of different content formats and how to use technology for efficient content creation. Whether it’s a website, landing page, or blog, choosing the correct format can make the difference in achieving your business goals. In this lesson, we'll dive into using Breeze to craft a website tailored to your business needs, set up a landing page, and develop SEO-optimized blogs.
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Optimizing Content Management in Content Hub
Lesson - 14 min
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Lesson instructor: Jenn Sanchez Effective content management improves consistency, ensures stakeholder accessibility, and supports the seamless flow of information. In this lesson, you’ll dive into improving content management within Content Hub. You'll explore its benefits, such as improved consistency for brand alignment, version control to track changes, and stakeholder accessibility for quick approvals. Finally, you’ll learn how to use Content Hub’s content management tools to achieve your goals.
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Understanding Content Performance in Content Hub
Lesson - 14 min
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Lesson instructor: Jenn Sanchez Understanding the performance of your content is crucial for making informed, strategic decisions that improve your overall content strategy. In this lesson, you'll learn how to use Content Hub to analyze your podcasts, memberships, and case studies. You'll learn to understand performance reports, gaining key insights to inform and refine your content strategies. Then, you'll explore metrics like episode performance and membership conversion to optimize engagement. Finally, you’ll review tools for visualizing and tailoring data to improve decision-making.
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Content Hub Software Certification Next Steps
Lesson - 5 min
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Lesson instructor: Jenn Sanchez We'd love to hear your feedback on the Content Hub Software Certification!
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