Designing effective Google Ads campaigns
Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they're searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits. In this course, learn how to create a successful Google Ad campaign that drives clicks and converts leads.
What you'll learn
- Build and customize a Google Ads campaign based on the needs of their business.
- Create a Google Ads campaign.
- Target their buyer personas using HubSpot and Google audience creation tools.
Includes
Lead Generation
Instructors
Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.
Christine Lee
Inbound Professor
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.
Curriculum
Getting Started with Google Ads
Lesson - 40 min
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Lesson instructor: Jorie Munroe A successfully set-up and optimized paid search campaign can complement your organic search strategy and maximize your inbound marketing efforts. In this lesson, learn the basics of Google Ads and how you can get started today!
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Optimizing Your Google Ads
Lesson - 23 min
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Lesson instructor: Jorie Munroe Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they're searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits. In this lesson, learn how to build a Google Ads campaign that fits the needs of your business and aligns with your customer.
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Targeting Strategies for Your Google Ads
Lesson - 35 min
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Lesson instructor: Christine Lee Being targeted with your ads is the hallmark of a good ads strategy. It's the difference between your content being viewed as intrusive, or truly relevant and helpful within the buyer's journey. Using audience targeting, you can make sure that the people who matter to you see your pages at the top of their search. In this lesson, learn how to effectively reach your customers using HubSpot and Google audiences.
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Reporting on Your Google Ads
Lesson - 29 min
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Lesson instructor: Jorie Munroe Google search is one of the most popular and effective types of online advertising. However, there's enormous demand for the top ad rankings for a lot of keywords, and your competitors are duking it out to win the top keywords in your industry. So how are you supposed to compete? In this lesson, learn how to report on the performance of your ads campaigns in Google and HubSpot and identify areas where you can improve.
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