Digital Advertising Training Course: Learn What Digital Advertising Is and How to Do It
Today, digital advertising can be targeted, relevant, and helpful in ways it couldn't be before. In this course, you'll learn what journey-based advertising is and how to use it, explore the social media and paid search advertising platforms, learn how to determine your ad spend, see how organic and paid efforts can work together, and hear a digital advertising success story from a HubSpot customer.
Who is this for?
- Students
- Job Seekers
- Social Media Marketers
What you'll learn
- Learn how to use digital ads at every stage of the buyer's journey
- Explore the social media and paid search advertising platforms
- Create effective digital ads that achieve your advertising goals
Includes
Social Media
Watch preview
Instructors
Davis Mastin
Davis hails from Chattanooga, Tennessee and is a Product Manager at HubSpot. He is committed to helping HubSpot customers develop and execute meaningful inbound marketing strategies that will resonate with their consumers. He is an active kickball player, loves scary movies, and has been known to cut a rug or two.
Corey Braccialini
Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.
Faylís Matos
Faylis Matos is a Manager on the Customer Onboarding Team in North America. In addition to teaching, public speaking, film & video at HubSpot, she also leads several initiatives dedicated to employee growth, leadership development and building an inclusive company culture.
Brandon Matthews
Brandon Matthews is the Digital Marketing Manager for Texada Software and Noble Iron. Brandon owns and drives global marketing strategy, tactics and execution. He is a student of storytelling, growth hacking, lifelong learning and unafraid to develop disruptive and innovative campaigns. Outside the office, Brandon is a throwback and studies up on the Old West, uses typewriters for poems and songs, tries his hand at guitar, enjoys a simple California life and beyond grateful to be surrounded by…
Kevin Bertrand
Kevin Bertrand is a Marketing Associate for Texada Software, focusing on providing software to the equipment rental industry.
Curriculum
Getting Started With Journey-Based Advertising
Lesson - 20 min
Read more
Lesson instructor: Davis Mastin Developing a digital advertising strategy is crucial to businesses looking to build brand awareness, expand their reach, and drive revenue. Whether you are new to advertising or looking to amplify your current efforts, learn how to get started building a journey-based advertising plan.
See full details Start course 
Understanding Digital Advertising
Lesson - 24 min
Read more
Lesson instructor: Corey Braccialini The world of digital advertising has changed. Today, ads can be relevant, contextual, and targeted in ways that they never could before. In this lesson, you’ll learn how ads today have a lot in common with organic content, how your paid and organic content strategies can work together, and how to determine your ad spend.
See full details Start course 
Introduction to Social Media Advertising
Lesson - 27 min
Read more
Lesson instructor: Corey Braccialini There are a lot of options out there when it comes to social media advertising. In this lesson, you’ll learn about the advertising options that are available across multiple platforms, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, Snapchat, and TikTok. Plus, you’ll learn best practices for creating remarkable digital ads for social media and see examples of effective social media ads in action.
See full details Start course 
Introduction to Paid Search Advertising
Lesson - 18 min
Read more
Lesson instructor: Corey Braccialini When it comes to paid search advertising, Google is by far the most popular option. In this lesson, you’ll learn how paid advertising on search engines works and how to get started with advertising on Google. Plus, you’ll learn best practices for creating remarkable digital ads for paid search and see examples of effective paid search ads in action.
See full details Start course 
A Digital Advertising Success Story From Texada Software
Lesson - 20 min
Read more
Lesson instructor: Faylís Matos A little inspiration can go a long way when creating digital ads. In this lesson, you’ll see a digital advertising success story in action from Texada Software, a HubSpot customer and recent winner of the YouTube Works Award. You’ll learn that you don’t need a big budget to make a big impact, watch Texada’s advertisement, learn from its creators how this advertisement came to be, and hear advice for how you can get started creating standout ads too.
See full details Start course 
Ads Training Course Next Steps
Lesson - 6 min
Read more
Lesson instructor: Corey Braccialini Learn what to do next after completing the Ads Training Course.
Start course
More like this
Course transcript
Ads Training Course: Introduction Video [Transcript]
Hi there, welcome to the course on the fundamentals of digital advertising from HubSpot Academy. My name's Corey, and in this course we're gonna walk through everything that you need to know to get started with online advertising. Whether you're completely new to the digital advertising landscape or have already been running your own ad campaigns, this course will help you learn new skills and keep up with changes in the industry.
We'll kick things off by learning about journey-based advertising and exploring how this methodology applies to paid search and social media advertising. In short, journey-based advertising is a digital advertising strategy where you tailor your ad targeting and your ad creatives to align with they way that people actually buy. In the first lesson of this course, you'll learn more about how to use digital ads at every stage in the buyer's journey.
Next, we'll dive into understanding digital advertising. This is where you'll learn the fundamental knowledge for how digital advertising works. We'll take a look at some successful digital ads and you might be surprised by just how much they look and feel like organic content. We'll walk through how to use paid and organic strategies together to maximize your results. And regardless of where you're advertising, you're gonna want to know how much to spend. We'll work through how to determine your maximum ad spend with the help of a hypothetical example.
Paid search and social media are by far the two most effective types of digital advertising. We'll cover an introduction to both of these topics by understanding where a search and social fits into your marketing strategy, exploring the advertising platforms that are available, and learning how to create remarkable ad content for both.
We'll wrap things up with an example of a digital advertising success story in action with a case study from Texada Software, a software company that had a small advertising budget and managed to turn it into a hugely successful video campaign on social. We'll watch their video together and then learn the story behind how this campaign came to be.
Throughout this course, you'll have access to checklists, templates, and blog posts along with other great resources, too. Ready to jump in? Let's get started.
Why learn with Academy?
It's Free
It's personalized
It's global
Share this course
