Digital Advertising Training Course: Learn What Digital Advertising Is and How to Do It

FREE Course

Today, digital advertising can be targeted, relevant, and helpful in ways it couldn't be before. In this course, you'll learn what journey-based advertising is and how to use it, explore the social media and paid search advertising platforms, learn how to determine your ad spend, see how organic and paid efforts can work together, and hear a digital advertising success story from a HubSpot customer.

Who is this for?
  • Students
  • Job Seekers
  • Social Media Marketers
What you'll learn
  • Learn how to use digital ads at every stage of the buyer's journey
  • Explore the social media and paid search advertising platforms
  • Create effective digital ads that achieve your advertising goals
Includes
  • 6 Lessons
  • 18 Videos
  • 4 Quizzes
  • 1 hr 54 min
  • Social Media

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Instructors

Photo of Davis Mastin

Davis Mastin

Davis hails from Chattanooga, Tennessee and is a Product Manager at HubSpot. He is committed to helping HubSpot customers develop and execute meaningful inbound marketing strategies that will resonate with their consumers. He is an active kickball player, loves scary movies, and has been known to cut a rug or two.

Photo of Corey Braccialini

Corey Braccialini

Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.

Photo of Faylís Matos

Faylís Matos

Faylis Matos is a Manager on the Customer Onboarding Team in North America. In addition to teaching, public speaking, film & video at HubSpot, she also leads several initiatives dedicated to employee growth, leadership development and building an inclusive company culture.

Photo of Brandon Matthews

Brandon Matthews

Brandon Matthews is the Digital Marketing Manager for Texada Software and Noble Iron. Brandon owns and drives global marketing strategy, tactics and execution. He is a student of storytelling, growth hacking, lifelong learning and unafraid to develop disruptive and innovative campaigns. Outside the office, Brandon is a throwback and studies up on the Old West, uses typewriters for poems and songs, tries his hand at guitar, enjoys a simple California life and beyond grateful to be surrounded by…

Photo of Kevin Bertrand

Kevin Bertrand

Kevin Bertrand is a Marketing Associate for Texada Software, focusing on providing software to the equipment rental industry.

Curriculum

  • Getting Started With Journey-Based Advertising

    • Lesson
    • 20 min

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  • Understanding Digital Advertising

    • Lesson
    • 24 min

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  • Introduction to Social Media Advertising

    • Lesson
    • 27 min

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  • Introduction to Paid Search Advertising

    • Lesson
    • 18 min

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  • A Digital Advertising Success Story From Texada Software

    • Lesson
    • 20 min

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  • Ads Training Course Next Steps

    • Lesson
    • 6 min

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Course transcript

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