Digital Advertising Certification: Develop a Winning Online Advertising Strategy

Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.

Davis hails from Chattanooga, Tennessee and is a Product Manager at HubSpot. He is committed to helping HubSpot customers develop and execute meaningful inbound marketing strategies that will resonate with their consumers. He is an active kickball player, loves scary movies, and has been known to cut a rug or two.

Gaurav enjoys working with others who are passionate, confident, humorous and genuine. In his role at LinkedIn, he has the pleasure of working with many people fitting this description. His career consists of utilizing LinkedIn's robust data set and media platform to bring targeted audiences the content they care about.

Melissa McKay is the Director of Display at Booyah Advertising, a full service digital agency in Denver, Colorado. Melissa is the lead subject matter expert for the display channel, which, at Booyah, includes banner, video, native, audio, digital out of home, and paid email advertising. She is responsible for the thought leadership, strategic direction, training and onboarding of staff members, and application of learnings within display advertising. Originally hailing from Chicago, Illinois,…

Samantha Noble is the Founder of Biddable Moments, a Paid Media Consultancy Agency dedicated to helping brands and agencies increase their revenue through PPC and Paid Social. They have helped many brands across the UK and US including Tenpin, Roland Mouret, OKA, Leisure Jobs and the University of Southampton to name a few. She can often be found speaking at leading conferences across the world sharing her knowledge on all things paid media related. In 2019, she launched her first online course…

Tom became well acquainted with Wpromote while partnering with them as a Googler on profit-driven marketing. After spending six years building partnerships and sales revenue in Silicon Valley, he returned to his native SoCal to lead Wpromote's Paid Media teams. Tom is responsible for delivering fully-integrated, profit-driven advertising services across paid channels to accelerate bottom-line growth for clients. When he's not geeking out about customer lifetime value modeling, you'll find him…

Having joined Brainlabs in 2016 as part of an early iteration of the graduate scheme, Costas has moved from account manager, account director, strategy lead to Head of Strategy and Planning where he now acts to ensure Brainlabs' client strategies are best-in-class across the agency.

Kirk is the owner of ZATO, his Paid Search micro-agency of experts, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 4 years, and is known for his Ecommerce PPC articles across various industry publications. He is one of the revolving hosts of the weekly #PPCChat on Twitter, as well as an international conference speaker presenting on all things Paid Search (especially Shopping Ads). Kirk…

Rich is a Head of Biddable at Brainlabs, the smartest digital marketing agency in the world! He is responsible for a division of 50 paid social, search and programmatic display specialists, working on some really interesting clients such as F1 and Financial Times. His goal is to truly understand the challenges that his clients are facing, then build bespoke, cross-functional teams that can deliver real value to businesses. When he isn't marketing, he loves to DJ!

Brandon is an acquisition marketing manager for HubSpot, who loves to learn and teach others. Having obtained a degree in Digital Technology and Culture, with years of experience working in B2B SaaS, Brandon is highly skilled in digital marketing. In his free time, Brandon spends time exploring the great outdoors, building computers, and watching Netflix.

Dayne is a versatile content professional born and raised in South Africa who focuses on solving challenging user problems through content and education. By day, he sits on the HubSpot Academy team, creating educational content on topics related to marketing, sales, and service. And by night, he’s a blend of storyteller, UX writer, and content designer who geeks out identifying user needs and finding the right content to meet those needs.

Eddie Shleyner is a direct-response copywriter, content marketer, and the founder of VeryGoodCopy.com.

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

Josh manages the global analytics team supporting Acquisition and Paid Marketing at HubSpot. With nearly 10 years of experience running digital advertising campaigns and managing marketing analytics pipelines, he has extensive experience with digital advertising channels as well as analytics and measurement platforms. In his free time, he’s a marathon runner, skier, and sake consumer.

Jocelyn Chen is a Senior Analytics & Strategic Partner Lead at Seer Interactive. When she's not working with teams to help optimize and prove the value of their digital efforts, Jocelyn can be found plotting her next baking endeavor or escaping to the beach with her e-reader.

Jennifer Brault is a manager on the HubSpot Brand Social Team. Her marketing career has spanned acquisition, brand marketing, social media marketing, and content marketing. She is passionate about mentoring and teaching brands how to grow their social media accounts.

Jami Oetting is the Director of Brand & Editorial at HubSpot. She oversees social, communications, podcasts, and advertising and works with her team to develop brand narratives that educate and inspire.