Ecommerce Training:
Ecommerce Marketing Course - Learn Ecommerce Strategies for Online Success
Discover how to craft a winning ecommerce strategy using inbound marketing methodology in HubSpot Academy’s Ecommerce Marketing Course, created and taught by Groove Commerce industry experts. Learn how to optimize your ecommerce website to successfully attract, engage, and delight your customers.
Who is this for?
- Small business owners looking to establish a solid foundation in ecommerce marketing
- Marketers seeking to enhance their understanding of effective ecommerce strategies
- Individuals interested in learning how to promote and grow an online business
What you'll learn
- Develop an effective ecommerce marketing strategy tailored for your business
- Discover techniques for attracting qualified traffic and increasing conversions on your online marketplace
- Learn best practices for enhancing customer engagement and retention for long-term success
Includes
Content Marketing
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Instructors
Ethan Giffin
Ethan Giffin is the Founder and CEO Groove Commerce, a full-service eCommerce agency. Ethan is an industry expert in eCommerce, inbound marketing and the dynamic technologies that power client success. An entrepreneur at heart, Ethan started his first business at 10-years-old and has grown to become a 3x Inc. 5000 honoree and an EY Entrepreneur of the Year Finalist.
Anni Kim
Anni Kim is a former Inbound Professor for HubSpot Academy. She focused on educating the world about automation and integrations. When she's not filming in the studio, she's probably traveling the world in some top-notch sneakers and sampling all the local cuisine.
Curriculum
Introduction to Ecommerce Inbound Marketing
Lesson - 8 min
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Lesson instructor: Ethan Giffin In this lesson, you’ll learn why your e-store needs an ecommerce inbound strategy. You'll also learn how to set ecommerce goals that make the most sense for your business.
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Getting Started With Your Ecommerce Inbound Marketing Plan
Lesson - 9 min
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Lesson instructor: Ethan Giffin In this lesson, you’ll learn how to create an effective buyer persona for your e-store. Additionally, you’ll learn how to create an ecommerce inbound marketing plan that your audience will love.
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Creating Your Ecommerce Inbound Marketing Strategy
Lesson - 21 min
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Lesson instructor: Ethan Giffin In this lesson, you’ll learn how to attract people to your e-store, engage them on the path to purchase, and delight them to become repeat customers. You’ll finish the lesson with an overview of Groove Commerce’s HubSpot ecommerce integrations with BigCommerce, Shopify, and Magento.
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The HubSpot-Built Integration for Shopify
Lesson - 4 min
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Lesson instructor: Anni Kim In this lesson, you’ll learn about the benefits of installing the Shopify integration, review some use cases, and see what the integration looks like in HubSpot.
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Ecommerce Marketing Course Next Steps
Lesson - 10 min
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Course transcript
Ecommerce Marketing Training Course: Introduction Video [Transcript]
Hi. I'm Ethan Giffin, founder and CEO of Groove Commerce, a full-service ecommerce agency and HubSpot partner. Welcome to HubSpot Academy's ecommerce, strategy and marketing course.
In this course, you'll learn how to build and execute an inbound ecommerce strategy to sell more online. I'll be sharing tips, tricks, case studies, and lessons learned to help your ecommerce business increase its bottom line. Most importantly, I'll explain how to translate and adapt the inbound methodology to address unique ecommerce challenges. By the end of the course, you'll understand how to apply ecommerce inbound marketing.
Get started with an inbound ecommerce plan. Attract engaged in delight, your website visitors, and any great help spot with your e commerce platform. I'll also be sharing tools and helpful offers in the resource section below each video for your reference as we go. So with that, let's get started.
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