Email Marketing Certification:
Email Marketing
Email is one of the most effective channels when it comes to marketing. Email provides the opportunity to deliver value and bring delight directly into your audience’s inboxes, therefore understanding effective email marketing components is key. In this certification, learn how to approach email marketing strategically and holistically.
Who is this for?
- Small business owners who want to use email marketing to effectively engage their target audience
- Marketers interested in expanding their email marketing skills to drive conversions
- Individuals looking to gain expertise in email marketing best practices
What you'll learn
- Discover personalization and automation tactics for effective email campaigns
- Create compelling email copy, content, and design for increased audience attention and conversions
- Analyze email metrics and conduct A/B testing for data-driven decision making
Includes
Email Marketing Automation Website Design Data Privacy Inbound Marketing
HubSpot Certifications
Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile. Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.
Instructors
Christine Lee
Inbound Professor
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.
Christina Garnett
Award-winning community builder and customer marketing strategist with a track record of driving adoption, loyalty, advocacy, and growth. Experienced in translating customer insights into strategic marketing initiatives that deliver measurable results in global markets. Skilled in measuring the ROI and impact of marketing activities on customer retention and growth outcomes across departments.
Amber Olofson
Amber has been with HubSpot since May 2016. She worked with customers as a member of Customer Support and Customer Onboarding prior to joining the Email Deliverability team in 2020. She's most passionate about educating senders on the benefits of graymail suppression and sending to engaged contacts. She will also take any opportunity to tell you about her German shorthaired pointer.
Devyn Bellamy
Ever since I created my first website during the dial-up days, I have always been obsessed with marketing. Reverse engineering the marketing strategies of multi-billion dollar companies has been my hobby for a number of years. My favorite thing to do is watch the rise and fall of trends. Remember when every company would send you a CD in the mail, with AOL leading the way? Now I make comprehensive marketing solutions come together for customers in a plethora - one of my favorite words - of vert…
Mali Brown
I’ve had the honour of holding a prestigious position at Intergage Marketing Engineers for ten years as a seasoned digital marketing manager and HubSpot specialist. As a driving force behind successful marketing campaigns and lead generation strategies, I leverage my vast experience in utilising HubSpot's tools and capabilities to generate real results for our clients. Over the years, I have developed my proficiency using the platform's extensive range of inbound marketing tools, sales automati…
Maria Christoforidou
With over 10 years of marketing experience and 7 of those specialising in marketing automation, Maria is a seasoned marketing expert currently leading the EMEA Consulting team at Huble, an Elite HubSpot partner, while also successfully leading a £2.5 million project. With 6 years of working in China before moving back to Europe, Maria has worked on global enterprise projects but she's always looking for the next big challenge!
Kimberly Doan
Kimberly is a Senior Learning and Development Specialist with HubSpot Academy. She's passionate about empowering lifelong learners throughout their professional and educational journeys. Outside of work, you can find her watercolor painting and spending time with friends and family.
Lucila Abal
Meet Lucila, COO of Andimol. She travels and works around the world an directs Andimol 100% remotely. Lucila enjoys learning languages and exploring new cultures. She is a big fan of HubSpot certifications and has almost all of them, also loves training their customers into processes and reporting. Lucila takes care of her body and has learned to prioritize the well-being of her mind and spirit. In her free time, you can find her practicing yoga, scuba diving, snorkeling, hiking, running in…
Zhané Hylton
Zhané (pronounced zhah-nay) is an Employer Brand Specialist at HubSpot, passionate about helping companies and the brilliant people behind them to grow better. When she's not supporting to attract top-notch talent or telling compelling HubSpotter stories, she's planning her next holiday, eating copious amounts of food, or searching for storytelling inspiration.
Curriculum
Introduction to Email Marketing
Lesson - 8 min
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Lesson instructor: Christine Lee Email marketing remains one of the most effective channels for marketers, so it's essential to harness its potential. Learn about preparing, sending, and optimizing emails to attract, engage, and delight your leads and customers.
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Email Marketing Strategy Fundamentals
Lesson - 21 min
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Lesson instructor: Christine Lee Email marketing is essential for any effective inbound marketer, but what are the building blocks to a compelling and comprehensive strategy? In this lesson, you'll learn how to build an email marketing strategy that fits the needs of your business.
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Understanding the Importance of Segmentation and Contact Management in Email Marketing
Lesson - 24 min
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Lesson instructor: Christine Lee Segmentation and contact management play key roles in the efficacy of your email marketing. In this lesson, you'll learn how to evaluate and create appropriate segments for your business while approaching contact management sustainably.
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Understanding Permissions and Deliverability
Lesson - 30 min
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Lesson instructor: Christine Lee Successful email marketing does not only rely on savvy content; it requires compliance with privacy regulations and understanding the mechanisms of proper deliverability. In this lesson, you'll learn how to help your emails land in the inbox.
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Understanding the Power of Personalization and Automation in Email Marketing
Lesson - 19 min
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Lesson instructor: Christine Lee Personalization and automation are integral parts of an email marketing strategy that's intentional and scalable. In this lesson, you’ll learn how to integrate these power tools for maximum impact.
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Understanding Design in Email Marketing
Lesson - 27 min
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Lesson instructor: Christine Lee In a world inundated by content, design plays a significant role in attaining and maintaining your audience’s attention. In this lesson, you'll learn best practices for designing your emails for engagement.
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Maximizing the Impact of Copy in Email Marketing
Lesson - 34 min
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Lesson instructor: Christine Lee No one can dispute the importance of message precision in email marketing, but it can be challenging to determine how to approach this with maximum intentionality. In this lesson, learn how to bring cohesion and clarity to your copywriting in your email marketing.
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Getting Your Audience to Take Action in Email Marketing
Lesson - 21 min
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Lesson instructor: Christine Lee The goal of every marketing email is to entice your audience to take action. This can be difficult to achieve without properly using CTAs and understanding send time optimization. In this lesson, learn how to craft and send emails that invite engagement from your prospects, leads, and customers.
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Analyzing Your Marketing Emails
Lesson - 18 min
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Lesson instructor: Christine Lee Everyone is seeking ways to engage their customers through marketing strategies, but failing to make use of data in your email marketing strategy is a formula for unnecessary strife. In this lesson, learn about email metrics that matter and engaging with email analytics to make data-driven decisions.
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Improving Your Email Marketing Through Testing
Lesson - 18 min
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Lesson instructor: Christine Lee There’s always room to grow, right? In email marketing, growth happens through testing. If you want to improve the quality and effectiveness of your email marketing, A/B testing is essential. In this lesson, learn about email testing methodology to maximize your email marketing strategy.
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Get Started With HubSpot Free Email
Lesson - 5 min
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Lesson instructor: Christine Lee Are you a marketer that wants to explore a free email platform that’s connected to a world class CRM? In this lesson, experience a product tutorial of the HubSpot free email tool.
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Email Marketing Certification: Next Steps
Lesson - 15 min
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Lesson instructor: Christine Lee Download the study guide to prepare for the 60-question exam and complete our short 3-minute survey to help us improve our education.
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