Email Marketing Software
Unlock the power of email marketing with HubSpot's Email Marketing Software Certification. Designed for the everyday email marketer in mind, gain the skills to create captivating campaigns, drive engagement, and achieve your marketing goals with HubSpot. Gain competencies in the different aspects of HubSpot software to accomplish your email marketing strategy, from drag-and-drop editing to GDPR compliance and advanced analytics. Complete practical exercises and a 60 question exam to become certified.
What you'll learn
- The learner will be able to create an email in HubSpot.
- The learner will be able to use the campaigns tool in HubSpot to map out their email marketing strategy.
- The learner will be able to manage their contacts and segments in HubSpot.
- The learner will be able to identify key aspects of deliverability in HubSpot.
- The learner will be able to design an impactful email in HubSpot.
- The learner will be able to personalize their emails through HubSpot.
- The learner will be able to implement automation into their email marketing through HubSpot.
- The learner will be able to use the collaboration sidebar in HubSpot.
- The learner will be able to interpret their email data in HubSpot.
- The learner will be able to create an email through the HubSpot Mobile App.
Includes
Email Marketing Artificial Intelligence
HubSpot Certifications
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Instructors
Christine Lee
Inbound Professor
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.
Adriti Gulati
Adriti is an Inbound Professor focusing on all things customer service. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about ensuring education is accessible for all. Outside of work, Adriti can be found at your local Chinese restaurant, playing pickle ball, or hiking through southern California.
Bobby Sorden Ph.D
Bobby Sorden's journey into entrepreneurship began in 1999 when he started his first business. With a passion for innovation and a drive to succeed, he embarked on a path that would lead to remarkable achievements. While building his business empire, Bobby also worked full-time as a Marketing and Business instructor. Balancing his professional commitments with the joys of starting a family, he demonstrated resilience and dedication. Alongside his teaching career, Bobby ventured into consulting…
Clarinda Cheon
HubSpot Certified Trainer
Clarinda is a HubSpot geek who helps HubSpot customers of all sizes adopt HubSpot. She's worked with local businesses, enterprises, startups and everything in between, previously as a freelance consultant, and now with Elite Partner BBD Boom as a strategist.
Will Smith
HubSpot Certified Trainer
Will is a Certified HubSpot Trainer with a track record of 100+ companies successfully onboarded to the HubSpot platform. Will came into the world of integrated digital marketing equipped with decades of invaluable high school teaching experience, which helps him create and deliver engaging training programs that guide HubSpot clients to get the most out of their investment.
Curriculum
Introduction to Email Marketing Software
Lesson - 7 min
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Lesson instructor: Christine Lee Email marketing is one of the most effective marketing channels. Learn how to harness its potential specifically in HubSpot. You’ll gain insight on tools for preparing, sending, and optimizing emails to attract, engage, and delight your leads and customers.
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Getting Started With Email in HubSpot
Lesson - 17 min
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Lesson instructor: Christine Lee Email is an indispensable channel in marketing. When utilized well, the return on investment is astronomical, and consumers desire to hear from brands through this avenue. This is why it’s critical for every marketer to be able to navigate the email tool in HubSpot. In this lesson, you'll learn the role email marketing plays in an inbound strategy, how to get started, and the different types of emails you can create in HubSpot.
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Mapping Your Email Marketing Strategy Through HubSpot Campaigns
Lesson - 22 min
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Lesson instructor: Christine Lee Email marketing without a well-defined strategy or goals is an untapped opportunity for growth. In this lesson, you’ll explore how the HubSpot campaigns tool revolutionizes email marketing by enabling seamless collaboration, unified campaign management, and real-time reporting. These features allow you to gain clarity on your purpose as an email marketer.
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Creating and Managing Your Email Marketing Contacts and Segments in HubSpot
Lesson - 26 min
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Lesson instructor: Christine Lee Effective email marketing must include proper contact management and segmentation. In this lesson, explore how HubSpot can support a seamless segmentation strategy by keeping your contacts organized and your data clean. You’ll learn the role of lists and subscription types, as well as how to create and manage them in HubSpot.
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Engaging Your Email Deliverability in HubSpot
Lesson - 32 min
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Lesson instructor: Christine Lee Every email marketer wants to consistently land in the inbox, but deliverability can feel overwhelmingly complicated. In this lesson, you'll learn how to skillfully impact your email deliverability using tools and features such as email health and analyze pages, within HubSpot. You’ll learn to find bounce messages, manage your data privacy settings and allow lists, and set up double opt-in in HubSpot.
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Creating Impactful Emails in HubSpot
Lesson - 19 min
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Lesson instructor: Christine Lee Email marketing is one of the most impactful channels in marketing. However, inboxes are constantly flooded with an overload of messages. In this lesson, learn how to use HubSpot to create emails that stand out in the noise by maximizing the drag-and-drop editor. You’ll learn how to incorporate videos, create CTAs, and adjust your branding settings. Impact requires intentionality, so you’ll also learn about time zone scheduling and how to use the Canva integration.
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Personalizing Your Email Marketing in HubSpot
Lesson - 17 min
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Lesson instructor: Christine Lee No one wants generic communication, especially your customers. In email marketing, a primary way to connect with your customers is by personalizing your emails. Personalization allows you to cater to the individual needs and preferences of your contacts at scale, which builds trust and enhances engagement. In this lesson, you’ll learn how to harness the power of personalization in HubSpot through personalization tokens and smart content.
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Automating Your Email Marketing in HubSpot
Lesson - 36 min
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Lesson instructor: Christine Lee In today's digital landscape, efficiency and scalability are essential for email marketers. HubSpot provides powerful automation tools that streamline your work and optimize marketing efforts over time. In this lesson, you’ll learn how to harness the power of simple workflows and workflows to achieve your goals, enroll and unenroll contacts, and create seamless touchpoints for your audience.
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Using HubSpot’s Collaboration Sidebar to Increase Effectiveness
Lesson - 15 min
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Lesson instructor: Christine Lee Teamwork makes the dream work, including in email marketing. Whether you’re collaborating on content, delegating specific tasks of a campaign, or need someone to review an aspect of your workflow, clear and reliable communication is paramount. Learn how to do just that using HubSpot’s collaboration sidebar.
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Testing and Analyzing Your Emails in HubSpot
Lesson - 19 min
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Lesson instructor: Christine Lee Effective email marketing is an art and a science — it’s fueled by both creativity and data. To succeed, you need to try new things and interpret the information you gain. In this lesson, you’ll learn how to analyze your emails and perform A/B tests in HubSpot. You’ll also review how to create a marketing email engagement report in HubSpot and create a custom report to gain insight on send time optimization.
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Email Marketing On The Go: HubSpot Mobile Email
Lesson - 9 min
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Lesson instructor: Christine Lee There’s no doubt that the world of marketing is fast-paced, but with HubSpot mobile, you don’t have to be stuck to your desk to be effective. In this lesson, learn how to manage your email marketing with the HubSpot mobile app. You’ll be able to edit your email settings, schedule a marketing email, and analyze your emails on the go.
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Next Steps for Email Marketing Software Certification
Lesson - 5 min
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Lesson instructor: Christine Lee Prepare for the exam and complete our short 3-minute survey to help us improve our education.
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