Sales Leadership Training:
Frictionless Sales Course: Learn How to Remove Friction From Your Sales Organization
Discover how the inbound methodology can transform your business into a flywheel of growth in HubSpot Academy’s Frictionless Sales course. Explore the frictionless selling framework and align your sales organization for success. Foster a learning culture to boost team development!
Who is this for?
- Small business owners interested in transforming their organization's sales approach
- Marketing and sales managers looking to develop customer-centric strategies through inbound methodologies
- Individuals who want to learn how to enhance business growth, improve sales performance, and boost team productivity
What you'll learn
- Understand the concept of the flywheel model and its impact on business growth
- Implement strategies to add force to the flywheel and reduce friction for improved sales performance
- Develop a culture of continuous learning and align your sales team with target buyers for long-term success
Includes
Inbound Sales Sales Enablement
HubSpot Certifications
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Instructors
Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.
Curriculum
Identify the friction that's holding your sales team back.
Lesson - 24 min
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Lesson instructor: Kyle Jepson In the world of inbound, businesses are visualized as flywheels instead of funnels. A flywheel is a machine that stores rotational energy, and its spin represents your company's growth. To help your sales team grow better, you need to find ways to remove friction from your flywheel. This lesson gives you an overview of the frictionless selling framework, which has three phases: Enable your team to spend more time selling, align your team with your target buyer, and transform your team through a culture of learning.
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Enabling your sales team to spend more time selling
Lesson - 25 min
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Lesson instructor: Kyle Jepson In the first phase of the frictionless selling framework, you'll focus on enabling your team to spend more time selling. Most salespeople spend the majority of their time doing something other than selling. As the leader of your sales organization, learn how to identify the tasks that distract your team from selling and find ways to remove or automate those tasks.
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Aligning your sales team with your target buyer
Lesson - 25 min
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Lesson instructor: Kyle Jepson In the second phase of the frictionless selling framework, you'll focus on aligning your team with your target buyer. The sad truth is that most buyers don't trust salespeople. As the leader of your sales organization, learn how to create a sales process that prioritizes your buyer's needs and encourages your salespeople to help and respect their customers.
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Transforming your sales team through a culture of learning
Lesson - 22 min
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Lesson instructor: Kyle Jepson In the final phase of the frictionless selling framework, you'll focus on transforming your team through a culture of learning. Most salespeople aren't given the training and coaching they need to succeed. As the leader of your sales organization, learn how to create regular, ongoing opportunities for your salespeople to learn how to improve their performance and to help their peers do the same.
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Frictionless Sales Certification Course Next Steps
Lesson - 10 min
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Learn what to do after completing the Frictionless Sales Certification Course content
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Course transcript
Frictionless Sales Course: Introduction Video [Transcript]
Hi! Welcome to the frictionless sales certification course. Organizations are full of friction that slows down their salespeople. This course is all about finding that friction and getting rid of it. The first lesson will give you a new way to visualize your sales organization and introduce you to the frictionless selling framework. That framework forms the structure for the rest of the course, with each step of the framework getting its own lesson. Once you've gotten through all the lessons, use the study guide to review what you've learned, then take the frictionless sales exam. If you pass it, you'll get a certificate showing that you know the ends and outs of friction of sales as well as a badge you can put on your online profiles ready to get started. Let's go.
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