Learn how to accelerate growth with the flywheel
In this course, you'll learn how you can accelerate your business growth using the flywheel. With the help of the Growth Grader, you’ll discover strategies that place your customers at the center of your business. You'll hear from Yamini Rangan, Chief Customer Officer at HubSpot, about how HubSpot implemented the flywheel.
Includes
Inbound Sales Inbound Marketing Inbound Service
Instructors
Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.
Rachel Sheldon
Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.
Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.
Adriti Gulati
Adriti is an Inbound Professor focusing on all things customer service. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about ensuring education is accessible for all. Outside of work, Adriti can be found at your local Chinese restaurant, playing pickle ball, or hiking through southern California.
Curriculum
Introduction to the Flywheel
Lesson - 23 min
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Lesson instructor: Kyle Jepson Businesses have been thinking of themselves as funnels for a long time. But in the modern world, there's a better way. Rather than viewing your marketing, sales, and customer support in terms of linear processes with a beginning and an end, it's more effective you think in terms of cycles that propel your company's growth nonlinearly. That's where the metaphor of the flywheel comes in. In this lesson, you'll learn to apply this new perspective to your own company.
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Assessing Your Flywheel With the Growth Grader
Lesson - 33 min
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Lesson instructor: Rachel Sheldon Understanding the flywheel as a business model is one thing. Putting it into practice in your day-to-day operations is another. In this lesson, you'll learn how to evaluate the current state of your business' flywheel using the HubSpot Growth Grader. Along the way, you'll identify your organization's forces and friction and learn key strategies and tactics to set each of your teams up for success.
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How Companies Have Accelerated Growth by Implementing the Flywheel
Lesson - 21 min
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Lesson instructor: Adriti Gulati In this lesson, you'll hear how two companies (The Missing Link and HubSpot) have accelerated growth by transitioning to a flywheel model. We'll hear about why these companies decided to take the Growth Grader and how the Growth Grader recommendations have affected their company strategies. Using these examples as a guide, by the end of this lesson you'll be able to brainstorm your own flyhwheel-transition steps.
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Accelerating Growth with the Flywheel Course Survey
Lesson - 5 min
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We'd love to hear your feedback on the Accelerating Growth with the Flywheel Course!
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