Getting Your App Certified on the Marketplace
As an app partner, you’ve put a lot of thought into how to solve for the customer through HubSpot integrations. Certification is the next step to attract customers to your app on the App Marketplace. Certification lets customers know that your app has met HubSpot’s high standards for security, privacy, reliability, performance, usability, accessibility, and value. This course will identify the certification requirements, marketing best practices, and the process for certifying your app on the App Marketplace. This course will teach you what to consider right from the start — saving you time, money, and resources.
Who is this for?
- App partners and Developers
Includes
Web Development
Instructors
Nicole Casares
Nicole is a developer professor with HubSpot Academy. She is passionate about educating others in web development to empower her students to build better. Outside of work, she loves reading and nail polish.
Brooke Bond
Brooke is a developer advocate with HubSpot. She helps developers grow better with HubSpot through educational content focused on front-end development, APIs, and UX. When she's not coding or teaching, she enjoys cooking, reading, and being overly competitive about board games.
Curriculum
Introduction to the Getting Your App Certified on the Marketplace Course
Lesson - 1 min
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Lesson instructor: Nicole Casares Certification lets customers know that your app has met HubSpot’s high standards for security, privacy, reliability, performance, usability, accessibility, and value. This course identifies the necessary certification requirements and marketing best practices, as well as the process for certifying your app on the App Marketplace. This course will teach you what to consider right from the start — saving you time, money, and resources.
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Overview of Certification Requirements
Lesson - 40 min
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Lesson instructor: Nicole Casares When your app is certified on the HubSpot App Marketplace, it signals to users that you’ve met the requirements of the HubSpot’s app review process. This builds trust and credibility that’ll attract more customers to your app. To be eligible for certification, your app must meet HubSpot’s high standards for security, privacy, reliability, performance, usability, accessibility, and value. This lesson guides you through the requirements needed for certification, including your team’s technical skills.
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Applying for App Certification
Lesson - 22 min
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Lesson instructor: Nicole Casares Getting your app certified is a powerful way to attract active users and add credibility to your app. This lesson will guide you through the app certification submission and review process. This lesson breaks down the steps your team must take for submission, how to communicate with the ecosystem quality team during the review process, and discusses ways other apps have improved as a result of the review process. Understanding this process will help you allocate the appropriate time and resources to successfully submit your app for certification.
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Marketing Your App on the App Marketplace
Lesson - 35 min
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Lesson instructor: Brooke Bond How you market your app on the App Marketplace is just as important as what problem your app solves. Dedicating time and resources to creating a robust listing helps users more easily decide if your app is the best solution for them. You’ll learn the key steps to creating an effective promotion plan, using various marketing techniques to maximize reach and impact.
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Next Steps for Getting Your App Certified in the Marketplace
Lesson - 6 min
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