Graphic Design Essentials:
Easy Steps for Creating Your Own Compelling Visuals

Learn the fundamental concepts of graphic design and how to use them to create high-quality graphics. Created by Digital Marketing Institute in partnership with HubSpot Academy.

Created in partnership with:

  • Digital Marketing Institute
    Digital Marketing Institute

Lesson 1:
Graphic Design Principles and Best Practices

In this lesson, learn the fundamentals of graphic design: color theory, imagery, typography, and composition. You'll walk through each of these fundamental elements and their best practices, including tips on incorporating them into developing high-quality visuals for your business. The knowledge you'll learn in this lesson applies to graphic design projects both big and small – and we include links and references to free resources to help you design graphics without a massive budget or a degree in graphic design.

Lesson 2:
Design Foundations: Building Brand Guidelines and Consistency

The beauty of having brand design guidelines is that they put everyone on the same page, presenting a unified vision of your business. In this lesson, you'll learn how to create and/or use a brand style guide to create your designs within the larger context of your business. You'll also learn how to think about and create goals for your design based on where it will appear.

Lesson 3:
Designing and Building Graphics

In this lesson, you'll learn simple tips for designing graphics for free for social media, blogs, newsletters, your website, and more. You'll also learn how to repurpose existing images, such as stock images or graphic templates, to use in your design work. You'll also be taken step-by-step through the process of creating a simple design using your favorite graphic design tool, such as Pixlr. Follow along with us as we set up an image in our design tool, modify the text, colors, and calls-to-actions, add a logo, and export it so it's ready to use.



Enter your email address to pre-register!

The benefits of learning graphic design with HubSpot Academy:

Grow your career.

Invest in yourself and your career by learning one of the most in-demand skills in digital marketing. Learn about the fundamentals of graphic design: color theory, imagery, typography, and composition.

Join a community.

Get help on your latest graphic design project by asking the inbound community. Consider this community an extension of your team - we're here to lend a helping hand!

Grow your business.

Walk through each of these fundamental elements and their best practices, including tips on incorporating them into developing high-quality visuals for your business.

Submit your email address to pre-register for this course.