Graphic Design Course:
Learn Graphic Design for Beginners
Learn to create professional and budget-friendly graphics for your business with HubSpot Academy and Digital Marketing Institute’s Graphic Design course. Use key concepts like color theory, typography, and composition to create a unified visual identity for your business!
Who is this for?
- Small business owners who want to improve their visual branding and digital marketing efforts
- Marketers interested in learning how to design graphics for a variety of marketing channels
- Graphic designers looking to gain a solid understanding of graphic design fundamentals
What you'll learn
- Explore key graphic design concepts such as color theory, imagery, typography, and composition
- Discover how to build a unified vision of your business through developing a brand style guide
- Learn the skills to design impactful graphics for social media, blogs, newsletters, and websites
Includes
Social Media Website Design Website Design
Instructors
Philippe Polman
Philippe is a leading digital consultant who has extensive experience in project management, digital strategy and UX design, sales, and brand management. Previous roles include: Sales Director at Cirrus Aircraft, Account Director at Edelman and Account Manager at Pelham Bell Pottinger. Philippe teaches on behalf of Digital Marketing Institute.
Jonah McLachlan
Jonah is a UX Designer at Fathom, a User Experience and UX Strategy Agency based in Belfast, Ireland, where he proactively identifies ways to improve the user experience for apps, websites and services. He is passionate about understanding users, validating research and effective product management. Jonah teaches on behalf of Digital Marketing Institute.
Curriculum
Graphic Design Principles and Best Practices
Lesson - 23 min
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Lesson instructor: Philippe Polman In this lesson, created by Digital Marketing Institute in partnership with HubSpot Academy, you'll learn about the fundamentals of graphic design: color theory, imagery, typography, and composition. You'll walk through each of these fundamental elements and their best practices, including tips on incorporating them into developing simple visuals for your business. You'll be able to apply the knowledge you learn in this lesson to graphic design projects, big and small. We include links and references to free resources to help you design graphics without a massive budget or a degree in graphic design.
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Design Foundations: Building brand guidelines and consistency
Lesson - 15 min
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Lesson instructor: Philippe Polman The beauty of having brand design guidelines is that they help you present a unified vision of your business. In this lesson, created by Digital Marketing Institute in partnership with HubSpot Academy, you'll learn how to create and use a brand style guide to create your designs within the larger context of your business. You'll also learn how to think about and create goals for your design based on where you'll publish it, whether it's on your blog, on social media, or elsewhere.
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Designing and Building Graphics
Lesson - 21 min
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Lesson instructor: Philippe Polman In this lesson, created by Digital Marketing Institute in partnership with HubSpot Academy, you'll learn simple tips for designing graphics for social media, blogs, newsletters, your website, and more. You'll also learn how to repurpose existing images, such as stock images or graphic templates, to use in your design work. Walk step-by-step through the process of creating a simple design using your favorite graphic design tool, such as the free online tool Pixlr. You can follow along to set up an image of your own in your design tool, modify the text, colors, and calls-to-actions, add a logo, and export it so it's ready to use in your marketing.
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Graphic Design Essential Survey
Lesson - 5 min
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We'd love to hear your feedback on the Graphic Design Essentials course!
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