HubSpot Free CRM Tutorial:
HubSpot Free Tools Course
Learn how HubSpot’s free tools can optimize your marketing efforts in this HubSpot Academy course! Discover how to nurture prospects, create personalized customer experiences, and capture website leads using HubSpot’s powerful CRM. Drive conversions and fuel your inbound marketing strategy!
Who is this for?
- Small business owners looking to leverage HubSpot’s free marketing tools to enhance their marketing efforts
- Marketers who want to leverage HubSpot's free tools for lead generation and customer engagement
- Individuals seeking to gain hands-on experience using HubSpot's powerful CRM
What you'll learn
- Incorporate HubSpot tools and CRM into your business marketing strategy
- Leverage HubSpot CRM for personalized customer experiences
- Drive conversions and leads with HubSpot’s free marketing tools
Includes
Contact Management Email Marketing Lead Generation
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Instructors

Allie Breschi
Allie helps customers get started with HubSpot and grow better. She’s an experienced Implementation Specialist, onboarding thousands of companies on the Sales and Marketing Hubs. Topics she finds fascinating include customer service technology, productivity hacks, and team icebreakers.

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Adriti Gulati
Adriti is an Inbound Professor focusing on all things customer service. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about ensuring education is accessible for all. Outside of work, Adriti can be found at your local Chinese restaurant, playing pickle ball, or hiking through southern California.

Courtney Sembler
Courtney hails from San Francisco, CA, and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Senior Team Manager for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professors. She was a previous Inbound Professor focused on email marketing, GDPR, and contact management. She is devoted to education, environmental programs, and a true email geek.

Christine Lee
Inbound Professor
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

Rachel Sheldon
Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.

Kara Susvilla
Kara began her HubSpot journey working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she’s excited to continue helping learners grow better as an Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.

Jenn Sanchez
Associate Professor
Jenn is an Associate Professor at HubSpot Academy. She holds a Master's degree in Instructional Technology and has a passion for creating a safe space for adult learners to thrive. In her free time, you'll likely find her immersing herself in fantasy novels, hunting for unique treasures at thrift stores, and experimenting with new recipes in the kitchen.
Curriculum

Setting up your HubSpot Account
Lesson - 10 min
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Lesson instructor: Kyle Jepson One of the first important steps toward getting started inside HubSpot is taking the time to set up your account’s settings. Learn the fundamentals of getting your HubSpot account set up for success.
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Managing Your Contacts With the HubSpot CRM
Lesson - 20 min
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Lesson instructor: Courtney Sembler Your CRM holds the information you need With the HubSpot CRM, you can manage every relationship your business has with people. It holds the foundational information you rely on to create personalized experiences for your contacts in a scalable way for your business. In this lesson, you'll learn how the use HubSpot free CRM to grow your business.
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Capturing Your Leads with HubSpot Free Tools
Lesson - 21 min
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Lesson instructor: Jorie Munroe Conversions can act as health checks that let you know if your marketing strategies are working as well as expected. In this lesson, learn how to connect your ads account so that you can start advertising and bringing leads to your website. Then, learn how to create forms so that you can start capturing their information once they land there.
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Lead Nurturing with HubSpot Free Email
Lesson - 18 min
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Lesson instructor: Courtney Sembler By focusing on contact data and segmentation, you can create emails that fuel your inbound marketing strategy with contextual information. In this lesson, you'll learn how email marketing fits into an inbound strategy and how to get started with email marketing with HubSpot free email.
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Creating Free Landing Pages With HubSpot
Lesson - 14 min
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Lesson instructor: Rachel Sheldon A great landing page is the centerpiece of a successful marketing campaign. It's where you drive traffic, make your offer, and convert visitors into leads. In this lesson, you'll learn how to create, edit, and publish a landing using HubSpot's free marketing tools.
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