HubSpot Marketing AI Micro-Internship Program
The HubSpot Marketing AI Micro-Internship Program is an immersive, applied learning experience for college and university students that builds upon fundamental HubSpot knowledge and develops expertise in creating complete marketing funnels using HubSpot’s advanced AI and Marketing Hub tools. During the program, students participate in 20 hours of asynchronous and live online training where they learn industry best practices and explore use cases that highlight the technology and strategy required to effectively create a marketing campaign funnel. After completing training, participants are matched with a HubSpot customer to complete a 20-hour, paid, micro-internship project, which allows students to gain real-world experience and practice their skills. The project requires students to create AI-enabled and non-AI-enabled marketing content for a complete marketing campaign funnel. This includes a blog post, content offer, landing page, form, thank you page, email nurture sequence, automation workflow, and campaign dashboard. Students use HubSpot’s Advanced AI tools, including Campaign Assistant, Content Assistant, Content Remix, and Brand Voice.
What you'll learn
- The learner will be able to demonstrate proficiency in using Marketing Hub and Content Hub with the HubSpot software platform.
- The learner will be able to create a content library of AI-enabled and non-AI-enabled marketing assets with detailed descriptions and disclaimers for future use by their client.
- The learner will be able to demonstrate how HubSpot customers can use Campaign Assistant, Content Assistant, ChatSpot, Content Remix, and Brand Voice to easily craft blog posts, landing pages, emails, and social posts.
Includes
Operations
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Curriculum

HubSpot Marketing AI Micro-Internship Program
Lesson - 4 min
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The HubSpot AI Student Bootcamp is a seven-week, immersive, applied learning experience for college and university students that focuses on introducing students to HubSpot's generative AI tools. During the program, participants will participate in six hours of live-online training where they will learn industry best practices and explore use cases that highlight the technology and strategy required to effectively use ChatSpot, Content Assistant, and Campaign Assistant. Once training is complete, participants are matched with a HubSpot costumer to complete a four-week, paid, micro-internship project, which allows students to gain real-world experience and further practice their skills. For this project, students will complete one of three AI-focused sales, marketing, or research projects on behalf of a HubSpot customer.
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