Inbound Marketing Optimization Course
FREE Certification Course
You've aligned your marketing strategy around your customer, so what's next? Now that you've built the processes to keep you customer-focused, it's time to integrate strategies proven to help your flywheel spin. That way, your business can grow and scale effectively. In this certification, you'll learn strategies to supplement every stage in the inbound methodology while incorporating data-driven decision-making every step of the way.
Who is this for?
- Inbound Professionals
- Marketing Managers
What you'll learn
- Refine and optimize your inbound marketing strategy.
- Develop successful inbound marketing projects.
- Uncover key customer insights.
Includes
1 Certification 9 Lessons 26 Videos 8 Quizzes - 4 hr 34 min
Lead Generation Inbound Marketing
HubSpot Certifications
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Instructors
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Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…
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Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.
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Adriti Gulati
Adriti is an Inbound Professor focusing on all things customer service. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about ensuring education is accessible for all. Outside of work, Adriti can be found at your local Chinese restaurant, playing pickle ball, or hiking through southern California.
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Rachel Sheldon
Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.
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Monique Eisenach
Monique is a Senior Product Designer at HubSpot and has worked on Service Hub tools like Live chat and Customer portal. In her free time, Monique loves to run, hangout with friends and spend time with her dog, Ripley.
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Jaz Tudor
Jaz currently works at HubSpot as a Product Designer designing the experience for CMS management. Jaz has a B.A. in Business Administration, an M.Sc. in Interactive Digital Media, and spent five years founding a design consulting company.
Curriculum
Welcome to the Inbound Marketing Optimization Certification!
Lesson - 28 min
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Becoming an Effective Inbound Marketer
Lesson - 21 min
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Analytics in Marketing
Lesson - 49 min
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Engaging Visitors With Conversational Marketing
Lesson - 50 min
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Implementing Conversion Rate Optimization at Your Organization
Lesson - 43 min
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Leveraging Reviews and Customer Testimonials
Lesson - 16 min
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Understanding Customers and Generating Insights
Lesson - 22 min
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Website UX for Marketers
Lesson - 34 min
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Inbound Marketing Optimization Next Steps
Lesson - 10 min
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