Inbound Marketing Optimization Course

FREE Certification Course

You've aligned your marketing strategy around your customer, so what's next? Now that you've built the processes to keep you customer-focused, it's time to integrate strategies proven to help your flywheel spin. That way, your business can grow and scale effectively. In this certification, you'll learn strategies to supplement every stage in the inbound methodology while incorporating data-driven decision-making every step of the way.

Who is this for?
  • Inbound Professionals
  • Marketing Managers
What you'll learn
  • Refine and optimize your inbound marketing strategy.
  • Develop successful inbound marketing projects.
  • Uncover key customer insights.
Available languages
Includes
  • 1 Certification
  • 9 Lessons
  • 26 Videos
  • 8 Quizzes
  • 4 hr 34 min
  • Lead Generation
  • Inbound Marketing
Inbound Marketing Optimization

The bearer of this certificate is deemed capable and skilled in the methodology of the above topic. They have been tested on best practices and are capable of applying them in a practical meaningful way.

CEO Yamini RanganAcademy

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Instructors

Photo of Crystal King

Crystal King

Senior Professor

HubSpot Academy

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Photo of Jorie Munroe

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

Photo of Adriti Gulati

Adriti Gulati

Adriti is an Inbound Professor focusing on all things customer service. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about ensuring education is accessible for all. Outside of work, Adriti can be found at your local Chinese restaurant, playing pickle ball, or hiking through southern California.

Photo of Rachel Sheldon

Rachel Sheldon

Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.

Photo of Monique Eisenach

Monique Eisenach

Monique is a Senior Product Designer at HubSpot and has worked on Service Hub tools like Live chat and Customer portal. In her free time, Monique loves to run, hangout with friends and spend time with her dog, Ripley.

Photo of Jaz Tudor

Jaz Tudor

Jaz currently works at HubSpot as a Product Designer designing the experience for CMS management. Jaz has a B.A. in Business Administration, an M.Sc. in Interactive Digital Media, and spent five years founding a design consulting company.

Curriculum

  • Thumbnail for Welcome to the Inbound Marketing Optimization Certification!

    Welcome to the Inbound Marketing Optimization Certification!

    • Lesson
    • 28 min

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  • Thumbnail for Becoming an Effective Inbound Marketer

    Becoming an Effective Inbound Marketer

    • Lesson
    • 21 min

    Read more

  • Thumbnail for Analytics in Marketing

    Analytics in Marketing

    • Lesson
    • 49 min

    Read more

  • Thumbnail for Engaging Visitors With Conversational Marketing

    Engaging Visitors With Conversational Marketing

    • Lesson
    • 50 min

    Read more

  • Thumbnail for Implementing Conversion Rate Optimization at Your Organization

    Implementing Conversion Rate Optimization at Your Organization

    • Lesson
    • 43 min

    Read more

  • Thumbnail for Leveraging Reviews and Customer Testimonials

    Leveraging Reviews and Customer Testimonials

    • Lesson
    • 16 min

    Read more

  • Thumbnail for Understanding Customers and Generating Insights

    Understanding Customers and Generating Insights

    • Lesson
    • 22 min

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  • Thumbnail for Website UX for Marketers

    Website UX for Marketers

    • Lesson
    • 34 min

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  • Thumbnail for Inbound Marketing Optimization Next Steps

    Inbound Marketing Optimization Next Steps

    • Lesson
    • 10 min

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