Inbound Marketing Optimization Course
You've aligned your marketing strategy around your customer, so what's next? Now that you've built the processes to keep you customer-focused, it's time to integrate strategies proven to help your flywheel spin. That way, your business can grow and scale effectively. In this certification, you'll learn strategies to supplement every stage in the inbound methodology while incorporating data-driven decision-making every step of the way.
Who is this for?
- Inbound Professionals
- Marketing Managers
What you'll learn
- Refine and optimize your inbound marketing strategy.
- Develop successful inbound marketing projects.
- Uncover key customer insights.
Includes
Lead Generation Inbound Marketing
HubSpot Certifications
Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile. Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.
Instructors
Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…
Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.
Adriti Gulati
Adriti is an Inbound Professor focusing on all things customer service. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about ensuring education is accessible for all. Outside of work, Adriti can be found at your local Chinese restaurant, playing pickle ball, or hiking through southern California.
Rachel Sheldon
Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.
Monique Eisenach
Monique is a Senior Product Designer at HubSpot and has worked on Service Hub tools like Live chat and Customer portal. In her free time, Monique loves to run, hangout with friends and spend time with her dog, Ripley.
Jaz Tudor
Jaz currently works at HubSpot as a Product Designer designing the experience for CMS management. Jaz has a B.A. in Business Administration, an M.Sc. in Interactive Digital Media, and spent five years founding a design consulting company.
Curriculum
Welcome to the Inbound Marketing Optimization Certification!
Lesson - 28 min
Read more
Lesson instructor: Crystal King Learn more about the Inbound Marketing Optimization certification course and how it can help your refine your inbound marketing strategies.
Start course 
Becoming an Effective Inbound Marketer
Lesson - 21 min
Read more
Lesson instructor: Crystal King There are many components to an inbound marketing strategy, but to develop successful programs, there are a number of often untalked about skills that a marketer needs to have. In this lesson, learners will enhance their abilities in goal-setting, interpersonal communications, collaboration, and project management.
See full details Start course 
Analytics in Marketing
Lesson - 49 min
Read more
Lesson instructor: Jorie Munroe With digital marketing analytics, marketers can understand the effectiveness of their entire marketing strategy, not just the effectiveness of their website. Using digital marketing analytics allows marketers to identify how each of their marketing initiatives stack up against one another, determine the true ROI of their activities, and understand how well they're achieving their business goals. In this lesson, learn how to measure, analyze, and manage your marketing data to optimize your inbound marketing strategies.
See full details Start course 
Engaging Visitors With Conversational Marketing
Lesson - 50 min
Read more
Lesson instructor: Jorie Munroe Today, consumers have choices when it comes to the ways they communicate with businesses — live chat and bots are a new channel to get the support and answers they need, on their time. Rather than having to pick up a phone, send an email, or submit a form, consumers can engage with businesses through messaging channels that feel most natural to them. In this lesson, learn how to build a sustainable conversational marketing at your organization so you can reach and resonate with your customers at scale.
See full details Start course 
Implementing Conversion Rate Optimization at Your Organization
Lesson - 43 min
Read more
Lesson instructor: Jorie Munroe A key challenge marketers face is not attracting enough leads. Understanding the fundamentals of conversion optimization can help. It will allow you to continue to hit your goals without exponentially increasing your marketing efforts. It will also help you optimize your traffic by solving for user problems and improving your site over time. In this lesson, learn about the impact of conversion optimization, the steps for implementing it in your marketing strategy, and how it ties into reporting and analytics.
See full details Start course 
Leveraging Reviews and Customer Testimonials
Lesson - 16 min
Read more
Lesson instructor: Crystal King People consult reviews and testimonials to determine whether or not they trust a product, service, and a seller. In fact, buyers read ten reviews on average before deciding to trust a business. Fortunately, customer reviews and testimonials are easier to find than ever, especially with social media and online review sites. In this lesson, we'll look at why and how customer reviews and testimonials impact consumers and businesses of all sizes.
See full details Start course 
Understanding Customers and Generating Insights
Lesson - 22 min
Read more
Lesson instructor: Adriti Gulati Uncovering customer insights enables you to serve your customers better. Insights give you a deep understanding of your customers' wants and needs, motivation behind their buying behavior, and a relationship with your product or service. In this lesson, we'll discuss how to uncover problems customer insights will help you solve, how to gain insights through qualitative and quantitative research, and how to use your findings to elicit action across your organization.
See full details Start course 
Website UX for Marketers
Lesson - 34 min
Read more
Lesson instructor: Rachel Sheldon Having a user-friendly website improves the user experience by enabling your website visitors to navigate your site with ease, find the information they need, and convert into leads. In this lesson, you'll learn how to design a user-friendly and accessible website, while using the provided worksheet to develop a strategy to improve the user experience of your own website.
See full details Start course 
Inbound Marketing Optimization Next Steps
Lesson - 10 min
Read more
Learn what to do after completing the Inbound Marketing Optimization Certification Course.
Start course
More like this
Why learn with Academy?
It's Free
It's personalized
It's global
Share this course
