Inbound Sales Training:
Inbound Sales Certification Course: Get Certified in Inbound Sales
Transform your sales strategy with HubSpot Academy's Inbound Sales Certification Course. Discover how to attract, engage, and delight your customers with personalized outreach and exploratory conversations that drive results. Develop your skills to deliver effective sales presentations that motivate prospects to buy. Enroll to grow your sales skills and earn your Inbound Sales certification.
Who is this for?
- Small business owners who want to grow their sales through an inbound strategy
- Sales professionals who want to connect with their target buyers and personalize their outreach
- Individuals looking to improve their sales presentations and close more deals
What you'll learn
- Discover how inbound sales can transform your approach to different buying behaviors
- Identify the right buyers and prospects to target for your business
- Drive effective conversations that guide prospects and lead to more deals
Includes
Contact Management Inbound Sales
HubSpot Certifications
Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile. Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.
Instructors
Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.
Tiphaine Amblard
Partnership Enablement Specialist EMEA
HubSpot
Tiphaine Amblard is a seasoned Partnership Enablement Specialist with over 8 years of experience in the tech industry. With a strong background in companies such as Oracle, Linkedin, and HubSpot, Tiphaine has honed her expertise in driving successful partnerships and enabling growth. Known for her problem-solving skills and ability to build strong relationships, Tiphaine excels in intercultural project management and partner management. Her passion for content creation, teaching, and training…
Mark Roberge
Mark Roberge is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. He teaches Entrepreneurial Sales and Marketing in the second-year MBA program and The Entrepreneurial Manager in the first-year MBA program. He is also the author of "The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million." The book describes how Mark, as SVP of Worldwide Sales and Services at HubSpot, led his employees to the acquisition…
Elizabeth Bailey
Elizabeth Bailey, Channel Account Manager in HubSpot’s Partner Program, is dedicated to helping marketing agencies in the southeast US hit their growth goals. Elizabeth has been a strategist in the Partner Program for two years, building partnership plans with many current HubSpot Partners. She specializes in coaching her partner agencies one-on-one as they learn the inbound retainer sales process from connect to close.
Brian Signorelli
Brian Signorelli is the Director of HubSpot's Sales Partner Program. Since 2012, he has held roles as an account executive and sales manager at HubSpot. He has a BS in Economics and Spanish from Vanderbilt University and is currently writing a book on Inbound Selling.
Andrew Quinn
Andrew Quinn is the Vice President of Sales Productivity and Enablement at HubSpot, but he's known around the orange-hued hallways of HubSpot as The Sales Doctor" because of his uncanny ability to train and coach world class salespeople. As the Director of Training and Development at HubSpot, Andrew is responsible for making sure HubSpots uniquely diverse sales and services teams are as sharp as a tack when it comes to selling and supporting the HubSpot software. Andrew is also accountable for…
Curriculum
Welcome to the Inbound Sales Certification
Lesson - 6 min
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Lesson instructor: Kyle Jepson Learn more about the Inbound Sales Certification
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Inbound Sales Fundamentals
Lesson - 26 min
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Lesson instructor: Mark Roberge Inbound sales transforms selling to match the way people buy. This lesson covers the big-picture view of why you need an inbound sales strategy.
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Prioritizing Active Buyers Over Passive Buyers
Lesson - 37 min
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Lesson instructor: Kyle Jepson Identifying the right business opportunities from the start can be the difference between a thriving business and a failing one. This lesson covers key tactics for identifying the active and passive buyers you should and shouldn’t be working with.
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Earning the Attention of Today’s Empowered Buyer
Lesson - 40 min
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Lesson instructor: Elizabeth Bailey When inbound salespeople connect with potential buyers, they personalize their outreach for each individual buyer. This lesson demonstrates how to connect with buyers in a variety of situations and includes best practices for creating outreach sequences.
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Understanding the Buyer’s Context
Lesson - 38 min
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Lesson instructor: Brian Signorelli In the explore phase of your inbound sales strategy, you need to create an exploratory conversation so that you’re in control but your prospect feels like they’re being empowered to make the right decisions. This lesson shows you how to use the CGP, TCI, BA framework to structure your conversations and guide your prospects toward the best possible outcome.
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Delivering Personalized Sales Presentations
Lesson - 31 min
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Lesson instructor: Andrew Quinn Prospects want to know how products and services are specifically going to help them and their situation. This lesson covers the best practices for creating sales presentations that answer your prospects’ questions and motivate them to move forward with buying.
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Inbound Sales Certification Next Steps
Lesson - 10 min
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Learn what to do once you complete the Inbound Sales Certification Course content
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Course transcript
Inbound Sales Certification Course: Introduction Video Transcript
Welcome to the Inbound Sales Certification! If you're in sales, this course is for you. During the next couple of hours, you're going to learn everything you need to know to thrive in the modern sales landscape. We'll start off with an Introduction to Inbound Sales, where we'll explain the inbound sales philosophy and why you need it. We'll also give an overview of a four-phase inbound sales strategy that can be applied to your current sales process, no matter what you're selling or who you're selling it to. The four phases are to identify, connect, explore, and advise. Each of these phases gets its own lesson. In the identify lesson, you'll learn how to identify active buyers who need and want your help. In the connect lesson, you'll learn the strategies and techniques you need to earn the attention of those active buyers. In the explore class, you'll learn how to plan and execute a one-on-one call or meeting to uncover a prospect's goals and challenges. And in the advice class, you'll learn how to advise those prospects as they make a decision about what solution to move forward with. At the end of the course, you'll be ready to tackle sales in a whole new way. Don't forget to take the certification exam so you can get a badge and certificate, proving to the world that you know the right way to do sales in the modern world. Ready to get started? Let's do it.
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