Inbound Marketing Training:

Inbound Certification Course: Attract, Engage, and Delight Your Customers

FREE Certification Course

Discover the power of inbound with HubSpot's free Inbound Certification Course. Attract, engage, and delight customers with a human-centered approach that builds trust and provides value. Learn how to create a flywheel that fuels your company's growth through the fundamentals of inbound methodology, including shared goals, buyer personas, and defining the buyer's journey.

Who is this for?
  • Inbound professionals looking to implement a more customer-centered strategic approach
  • Small business owners seeking to build trust with their target audience
  • Marketing and sales teams looking to align behind shared goals and strategies
What you'll learn
  • Implement a customer-centered inbound strategy for business growth and trust
  • Use the flywheel model to accelerate your company's growth
  • Develop a buyer persona of your ideal customer to create great content and increase organic traffic
Includes
  • 1 Certification
  • 7 Lessons
  • 15 Videos
  • 4 Quizzes
  • 2 hr 45 min
  • Inbound Sales
  • Contact Management
  • Inbound Marketing
  • Inbound Service
Inbound

The bearer of this certificate is deemed capable and skilled in the methodology of the above topic. They have been tested on best practices and are capable of applying them in a practical meaningful way.

CEO Yamini RanganAcademy

HubSpot Certifications

  • Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile.
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Instructors

Photo of Jorie Munroe

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

Photo of Kyle Jepson

Kyle Jepson

Principle Marketing Evangelist

HubSpot

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Photo of Courtney Sembler

Courtney Sembler

Courtney hails from San Francisco, CA, and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Senior Team Manager for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professors. She was a previous Inbound Professor focused on email marketing, GDPR, and contact management. She is devoted to education, environmental programs, and a true email geek.

Curriculum

  • Thumbnail for Understanding the Fundamentals of Inbound

    Understanding the Fundamentals of Inbound

    • Lesson
    • 36 min

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  • Thumbnail for Growing Your Business With a Flywheel Model

    Growing Your Business With a Flywheel Model

    • Lesson
    • 19 min

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  • Thumbnail for Creating a Company Purpose

    Creating a Company Purpose

    • Lesson
    • 31 min

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  • Thumbnail for Setting Business Goals

    Setting Business Goals

    • Lesson
    • 25 min

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  • Thumbnail for Creating Buyer Personas

    Creating Buyer Personas

    • Lesson
    • 24 min

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  • Thumbnail for Developing the Buyer’s Journey for Your Business

    Developing the Buyer’s Journey for Your Business

    • Lesson
    • 19 min

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  • Thumbnail for Inbound Certification Next Steps

    Inbound Certification Next Steps

    • Lesson
    • 10 min

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Course transcript

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