Inbound Marketing Training:
Inbound Certification Course: Attract, Engage, and Delight Your Customers
FREE Certification Course
Discover the power of inbound with HubSpot's free Inbound Certification Course. Attract, engage, and delight customers with a human-centered approach that builds trust and provides value. Learn how to create a flywheel that fuels your company's growth through the fundamentals of inbound methodology, including shared goals, buyer personas, and defining the buyer's journey.
Who is this for?
- Inbound professionals looking to implement a more customer-centered strategic approach
- Small business owners seeking to build trust with their target audience
- Marketing and sales teams looking to align behind shared goals and strategies
What you'll learn
- Implement a customer-centered inbound strategy for business growth and trust
- Use the flywheel model to accelerate your company's growth
- Develop a buyer persona of your ideal customer to create great content and increase organic traffic
Includes
1 Certification 7 Lessons 15 Videos 4 Quizzes - 2 hr 45 min
Inbound Sales Contact Management Inbound Marketing Inbound Service
HubSpot Certifications
Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile. Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.
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Instructors
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Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.
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Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.
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Courtney Sembler
Courtney hails from San Francisco, CA, and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Senior Team Manager for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professors. She was a previous Inbound Professor focused on email marketing, GDPR, and contact management. She is devoted to education, environmental programs, and a true email geek.
Curriculum
Understanding the Fundamentals of Inbound
Lesson - 36 min
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Growing Your Business With a Flywheel Model
Lesson - 19 min
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Creating a Company Purpose
Lesson - 31 min
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Setting Business Goals
Lesson - 25 min
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Creating Buyer Personas
Lesson - 24 min
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Developing the Buyer’s Journey for Your Business
Lesson - 19 min
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Inbound Certification Next Steps
Lesson - 10 min
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