Instagram Ads Training:
Instagram Ads Course: Learn How to Advertise on Instagram
FREE Course
Learn to craft compelling Instagram ads that drive clicks and sales in this HubSpot Academy course! Discover how to align your business goals to your ad strategy, select the ideal ad formats for your campaign, and optimize bids. Analyze your ad performance and amplify impact!
Who is this for?
- Small business owners who want to use Instagram ads to amplify their business reach
- Digital marketers interested in using Instagram ads to target specific audiences and drive sales
- Social media managers looking to learn Instagram ads optimization and performance analysis
What you'll learn
- Define your target audience and create Instagram ads that resonate with them
- Use Instagram ad placement options to reach your ideal audience at the right time, in the right place
- Maximize your Instagram ad performance by testing and optimizing your campaigns
Includes
3 Lessons 6 Videos 1 Quiz - 41 min
Social Media
Instructors
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Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…
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Jillian Hope
As the HubSpot Senior Marketing Manager, Advertising, Jillian runs global advertising for HubSpot. She manages campaigns that span the full customer journey from brand awareness to lead generation to user-retargeting. Jillian has extensive channel expertise on digital ad platforms including Facebook, Instagram, Google, and LinkedIn through her 6 years in the advertising space at various software companies including IBM and LogMeIn.
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Dhariana Lozano
Dhariana Lozano has been in the social media and digital marketing world for almost a decade. She is the co-founder a boutique social media marketing firm based in New York City. Her experience ranges in creating social media strategies and consulting for both B2C and B2B brands to help them stand out and break through digital walls for ongoing success. She blogs at DhariLo.com where she provides social media tips, resources and courses. You can see her work published in Social Media Week,…
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Jenny Li Fowler
Jenny Li Fowler is the director of social media strategy at MIT. She is in charge of developing and executing Institute-wide social media initiatives and campaigns. She provides social media consultation and direction for more than 200 departments, labs, and centers; and manages the Institute’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. Prior to coming to MIT, Jenny was the web editor and social media manager at Harvard Kennedy School.
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Frank is the Senior Social Media Manager at Wistia, where he leads social media marketing strategy. He has 15 years of hands-on experience in social media marketing, community management, and customer care, driving success for brands like Verizon, Penguin Books, GE, Entenmann's, and Liberty Mutual Insurance.
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Kara Boatner, social media manager at Sock Club, shares her insights on Instagram marketing. Emphasizing the platform’s importance in larger marketing strategies, she highlights the diverse content opportunities available on Instagram and its pivotal role in both brand storytelling and audience engagement.
Curriculum
Welcome to the Instagram Ads Course
Lesson - 3 min
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Instagram Ads
Lesson - 34 min
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Survey for Instagram Ads Course
Lesson - 5 min
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