Instagram Training:
Instagram Marketing and Ads Course
Turn your Instagram account into a powerful marketing tool with this HubSpot Academy course! Learn how to optimize your business profile, develop compelling content, and analyze your performance. Enhance your promotional strategy through creating Instagram ads that drive clicks and conversions.
Who is this for?
- Marketing managers looking to upscale their digital marketing expertise
- Influencers and social media marketers looking to broaden their Instagram marketing skills
- Small business owners interested in learning how to use Instagram for business growth
What you'll learn
- Build a successful Instagram marketing strategy that delivers real results for your business
- Create visually appealing and engaging content that resonates with your audience
- Use Instagram's features to nurture your community and build a bigger audience
- Create an effective Instagram ad campaign using Meta Business Manager and optimize them for maximum click-through rates and conversions.
Includes
Social Media
Instructors
Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…
Frank is the Senior Social Media Manager at Wistia, where he leads social media marketing strategy. He has 15 years of hands-on experience in social media marketing, community management, and customer care, driving success for brands like Verizon, Penguin Books, GE, Entenmann's, and Liberty Mutual Insurance.
Kara Boatner, social media manager at Sock Club, shares her insights on Instagram marketing. Emphasizing the platform’s importance in larger marketing strategies, she highlights the diverse content opportunities available on Instagram and its pivotal role in both brand storytelling and audience engagement.
Jenny Li Fowler
Jenny Li Fowler is the director of social media strategy at MIT. She is in charge of developing and executing Institute-wide social media initiatives and campaigns. She provides social media consultation and direction for more than 200 departments, labs, and centers; and manages the Institute’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. Prior to coming to MIT, Jenny was the web editor and social media manager at Harvard Kennedy School.
Dhariana Lozano
Dhariana Lozano has been in the social media and digital marketing world for almost a decade. She is the co-founder a boutique social media marketing firm based in New York City. Her experience ranges in creating social media strategies and consulting for both B2C and B2B brands to help them stand out and break through digital walls for ongoing success. She blogs at DhariLo.com where she provides social media tips, resources and courses. You can see her work published in Social Media Week,…
Curriculum
Welcome to the Instagram Marketing Course
Lesson - 6 min
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Lesson instructor: Crystal King Learn more about the Instagram Marketing Course
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The Elements of a Successful Instagram Marketing Strategy
Lesson - 35 min
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Lesson instructor: Crystal King It’s easy enough to use Instagram, but it’s harder to use it successfully. Learn how to put together an Instagram marketing strategy that will make a real difference for your business. In this lesson, you'll learn what a successful Instagram strategy looks like, how to optimize and get the most out of your business profile, and how to measure and analyze how your Instagram content is performing so that you can iterate and improve.
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Creating Engaging Instagram Content
Lesson - 44 min
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Lesson instructor: Crystal King Instagram is a highly visual platform, and delivering aesthetically pleasing and interesting content to your users can be challenging. Learn tips and tricks to develop engaging Instagram content.
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How to Get More Instagram Followers
Lesson - 16 min
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Lesson instructor: Crystal King Some brands seem to be able to attract lots of followers to their Instagram profile. How do they do it? Learn the tips and tricks to attracting and retaining an authentic Instagram following.
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Expanding Your Instagram Audience With Influencer Content
Lesson - 12 min
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Lesson instructor: Crystal King For brands seeking to expand their online presence, understanding the role of influencers is crucial. Influencer marketing on Instagram can significantly boost your brand's visibility and credibility. This lesson will explore how to effectively collaborate with influencers to promote your brand, products, and services, leading to increased engagement and brand loyalty.
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Instagram Ads
Lesson - 47 min
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Lesson instructor: Crystal King Take your social media advertising to the next level. Learn how to map your business goals to your ad strategy, select the right ad formats for your campaign, and optimize bids. Create compelling ads with Meta Business Suite that drive clicks and sales while analyzing your ad performance to make a bigger impact.
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Instagram Marketing Course Next Steps
Lesson - 10 min
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Learn what to do after completing the Instagram Marketing Course Content
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Course transcript
Instagram Marketing Strategy For Your Business: Introduction Video [Transcript]
Instagram is the hottest platform around, and everyone these days wants to know how to maximize it for their business, and it's no secret why: over one billion people use Instagram. 35% of all U.S. adults use the Facebook-owned Instagram, and more than 80% of its user base is made up of people living outside the U.S. Not only does Instagram have a lot of users, they're engaged. Over 60% of users log in daily, and every day, 80 million photos are shared. Instagram is a full-fledged global platform, where brands can humanize their content, recruit new talent, showcase products, and inspire their audience. So let's talk about ways you can find to keep your audience engaged and interested on Instagram, by building a successful strategy that will, in turn, help your business grow better.
Why learn with Academy?
It's Free
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