LinkedIn Training for Business:
LinkedIn Marketing Course
Learn to use LinkedIn to foster business growth in this HubSpot Academy course. Understand how effective LinkedIn marketing can help you connect with leads, customers, and prospective employees. Attract followers, drive engagement, and create impactful marketing campaigns with LinkedIn!
Who is this for?
- Small business owners seeking to gain an understanding of LinkedIn best practices for business growth
- Social media marketers and managers looking to maximize their LinkedIn presence and following
- Individuals interested in learning LinkedIn for business marketing
What you'll learn
- Develop a presence for your business on the LinkedIn platform
- Drive engagement and attract new followers and customers using LinkedIn
- Incorporate a knowledge of LinkedIn best practices into inbound marketing campaigns
Includes
Social Media
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Instructors
Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…
Ty Heath
Ty is Director, Market Engagement, The B2B Institute @LinkedIn. Ty is passionate about connecting people with information needed to make intelligent decisions, scaling educational content to help marketers be more productive. Marketers benefit from Ty’s marketing experience at Google, consulting within IBM and leading her own B2B consulting practice. Ty serves on the Digital Marketing Institute's Global Advisory Council, on the Board of Directors for the American Advertising Federation and as…
Lara Julio
Lara Julio is the Education and Engagement Manager, EMEA, for LinkedIn. Lara is a market engagement consultant with over 12 years’ experience in the technology and marketing sectors. She is passionate about how technology products can deliver on the promise of sustainable growth for brands. She has spent the last six years at LinkedIn, helping marketers, agencies, and their partners to unlock the full potential of the platform. Before LinkedIn Lara worked at both Microsoft and Skype, where she…
Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.
AJ Wilcox
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
Curriculum
The LinkedIn Basics to Set You Up for Success
Lesson - 31 min
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Lesson instructor: Ty Heath Understanding the features and functionality of LinkedIn will set your business up for success, giving you a solid foundation to attract followers and drive engagement.
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Driving LinkedIn Leads and Engagement
Lesson - 25 min
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Lesson instructor: Kyle Jepson It's one thing to have a LinkedIn presence, but its another to use it to attract fans, partners, and prospective customers and employees. In this lesson, learners will discover how to build an organic LinkedIn following through creative content and community engagement.
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All About LinkedIn Ads
Lesson - 32 min
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Lesson instructor: Crystal King Learn how to prepare your business to use LinkedIn advertising to create impactful inbound marketing campaigns. In this lesson you'll receive tips on optimizing your page, how to use LinkedIn’s audience targeting, how to use your LinkedIn Campaign Manager and more.
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LinkedIn Marketing for Business Course Survey
Lesson - 5 min
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Course transcript
LinkedIn for Business Course: Introduction Video [Transcript]
Linkedin is the world's largest professional network with over 740 million users in more than 200 countries and territories worldwide. The platform enables you to connect and share content with other professionals, including colleagues, business partners, new employees, potential employers, customers, and competitors. LinkedIn has continued to steadily grow its user base by adding new features like LinkedIn stories. Although the LinkedIn audience still skews towards career-minded professionals, the industry's interests and demographics represented on the platform have become much broader since its launch.
Aside from LinkedIn’s user growth, LinkedIn also continued to expand on advertising opportunities, which has helped to make it one of the most important channels for B2B marketing and B2C. Marketers are finding the platform has great organic and paid reach potential too. But despite LinkedIn’s growth and advertising opportunities, many marketers and brands are still worried that the platform is too formal or corporate for their audiences.
The truth is LinkedIn could very well be one of your most underrated marketing channels. In a study of over 5000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor to lead conversion rate at 2.7%, almost three times, or 277% higher than both Twitter and Facebook.
In this course, you'll learn how to optimize your linked in business profile, develop an effective content strategy, build an engaged community of followers, take advantage of LinkedIn features such as showcase pages, articles, and groups, and develop and execute a successful LinkedIn ads strategy. You'll also hear tips from a variety of companies and LinkedIn experts. In short, you'll learn how to reach the right members at the right time with the right content.
Why learn with Academy?
It's Free
It's personalized
It's global
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