WhatsApp Marketing Tutorial:
WhatsApp Course: WhatsApp Marketing for Business
Learn how to use WhatsApp for enhanced business communication and growth in HubSpot Academy’s WhatsApp Course! Leverage the HubSpot native integration on WhatsApp to automate and personalize interactions, manage leads, and deliver exceptional customer experiences!
Who is this for?
- Small business owners looking to build lasting customer relationships through developing a WhatsApp marketing strategy
- Marketing managers looking to leverage WhatsApp to improve their inbound lead generation
- Sales and service professionals looking to automate interactions for enhanced customer experiences
What you'll learn
- Use WhatsApp to attract leads, engage with prospects, and service customers
- Integrate WhatsApp with HubSpot seamlessly to automate and personalize your customer interactions
- Incorporate WhatsApp into your business strategy
Includes
Inbound Sales Inbound Marketing Inbound Service
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Instructors
Adriti Gulati
Adriti is an Inbound Professor focusing on all things customer service. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about ensuring education is accessible for all. Outside of work, Adriti can be found at your local Chinese restaurant, playing pickle ball, or hiking through southern California.
Olivia Hu
Olivia is a global citizen and joined HubSpot in Dublin, Ireland. She is the Senior Marketing Manager for emerging messaging channels, including WhatsApp, SMS and more, and is dedicated to launching HubSpot use cases on exciting opportunities. She obtained First-Class Honours Master’s in Digital Marketing Strategy from Trinity College Dublin. She cares about the whole marketing funnel and makes the customer journey authentic and interactive. She is devoted to education, diversity and serving…
Curriculum
Evaluating WhatsApp for your Business Strategy
Lesson - 14 min
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Lesson instructor: Adriti Gulati WhatsApp has over two billion users. Chances are, if your business isn’t on WhatsApp, you’re likely missing out on a medium to connect with your leads, prospects, and customers. In this lesson, we’ll examine how WhatsApp can benefit your business strategy, as well as how it integrates seamlessly with HubSpot.
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Understanding Templates
Lesson - 6 min
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Lesson instructor: Adriti Gulati The WhatsApp integrity mission is to ensure safe and trusted connections between users and businesses on WhatsApp. One way WhatsApp adheres to this mission, is by requiring businesses to only reach out to customers via templates. In this lesson, we’ll discuss why templates are important, how to create them, and when to send them out.
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Attracting Leads Through WhatsApp
Lesson - 12 min
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Lesson instructor: Adriti Gulati Using WhatsApp as a marketing tool can help you build profound relationships with your leads. In this lesson, we’ll discuss various WhatsApp marketing strategies and review examples of how current businesses use this platform.
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Engaging Prospects Through WhatsApp
Lesson - 17 min
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Lesson instructor: Adriti Gulati This lesson will discuss how to use the HubSpot WhatsApp integration to engage with your prospects and convert them into customers. We’ll also review how HubSpot’s ISC team will use WhatsApp.
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Delighting Customers Through WhatsApp
Lesson - 18 min
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Lesson instructor: Adriti Gulati WhatsApp can be used to deliver timely, relevant, and exceptional customer service. In this lesson, we’ll discuss strategies to deliver real-time support, feedback surveys, and more through the HubSpot WhatsApp integration.
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