Sales Manager Training:

Sales Management Training

FREE Certification Course

Learn and get certified in successful sales leadership skills with HubSpot Academy’s Sales Management Training Certification Course. Discover how to define a scalable sales process and communicate it with ease. Explore coaching and onboarding tactics to foster your sales team’s growth.

Who is this for?
  • Salespeople interested in developing strategic sales management skills to move up the ladder
  • Individuals considering a career in sales leadership
  • Small business owners looking to develop leadership skills and improve their sales team’s performances through learning the process first-hand
What you'll learn
  • Define a scalable sales process and communicate it effectively
  • Develop a sales recruiting strategy to attract top talent
  • Build effective training, coaching, and onboarding programs to support your sales team's continuous growth
Available languages
Includes
    1 Certification
    8 Lessons
    18 Videos
    6 Quizzes
    4 hr 39 min
  • Inbound Sales
  • Sales Enablement
Sales Management

The bearer of this certificate is deemed capable and skilled in the methodology of the above topic. They have been tested on best practices and are capable of applying them in a practical meaningful way.

CEO Yamini RanganAcademy

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Instructors

Photo of Kyle Jepson

Kyle Jepson

Principle Marketing Evangelist

HubSpot

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Photo of Doug Davidoff

Doug Davidoff

Doug is the CEO of Imagine Business Development. He has worked firsthand with more than 1,500 small and midsize businesses, enabling them to make sales growth predictable, sustainable, and scalable.

Photo of Sean McGrail

Sean McGrail

Sean is the co-founder of Paint Nite, which was ranked #2 on the 2016 Inc. 5,000 with a three-year growth of 36,555%. He's a highly accomplished sales and marketing executive with 20+ years of experience. He has a talent for intuitively evaluating existing market needs, identifying customer problems, and developing innovative and creative solutions. He takes a strong analytical approach to consistently produce increased revenue growth, capture market share, and ultimately greater profitability.

Photo of Claire Menke

Claire Menke

Claire Menke is the head of UX Research at Udemy, an online learning marketplace where we empower anyone to be able to teach and learn. At her core, Claire believes in empowering communities of people through research - be that indigenous communities in the Peruvian Amazon or learners around the world. In her former life, Claire was a Stanford-trained field anthropologist studying ecotourism and sustainable development. She has since established the UX Research function at two education…

Photo of Clayton M. Christensen

Clayton M. Christensen

Clay was the Kim B. Clark Professor at Harvard Business School, the author of nine books, a five-time recipient of the McKinsey Award for Harvard Business Review's best article, and the cofounder of four companies, including the innovation consulting firm Innosight. In 2011 and 2013 he was named the world's most influential business thinker in a biennial ranking conducted by Thinkers50.

Photo of Steve Bookbinder

Steve Bookbinder

Steve Bookbinder is the CEO and lead trainer at DM Training, a New York company that teaches, reinforces, and encourages real behavioral change in sales organizations. He has traveled millions of miles and trained tens of thousands of sales professionals that, to be successful, you need to continuously focus on improving, adapting, learning, measuring, inspecting and testing new ideas.

Photo of Cory Bray

Cory Bray

Cory Bray is a Managing Director at ClozeLoop, a San Francisco-based management consulting firm where he works with early-stage founders and growth-stage companies that are trying to scale revenue. Before ClozeLoop, Cory built sales training programs at three companies, was head of sales at two, and also started a sales-tech software company. Additionally, he has co-authored two books, The Sales Enablement Playbook and Sales Development, and has two more on the way. Cory studied Entrepreneursh…

Photo of Dave Casey

Dave Casey

Dave Casey currently serves as a principal of Calvus Consulting, a business process and technology advisory firm headquartered in Frisco, TX. Calvus provides consultancy specific to cyber-security as well as organizational structure and operations. Previously, Dave co-founded, grew, and successfully exited Westron Communications, an advanced technology and IT managed services firm. Prior to that Casey held management roles in sales and vertical marketing for Burroughs Corporation (now Unisys),…

Photo of Hilmon Sorey

Hilmon Sorey

Hilmon Sorey is a Managing Director at ClozeLoop, a San Francisco-based management consulting firm where he works with early-stage founders and growth-stage companies to scale revenue. Hilmon has led three sales organizations from start-up to exit and has been an award-winning trainer and consultant for 10 years working with fast-growth companies including Salesforce, Box, Nutanix, and SurveyMonkey. Hilmon has co-authored two books, The Sales Enablement Playbook and Sales Development, with anot…

Photo of Mark Roberge

Mark Roberge

Mark Roberge is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. He teaches Entrepreneurial Sales and Marketing in the second-year MBA program and The Entrepreneurial Manager in the first-year MBA program. He is also the author of "The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million." The book describes how Mark, as SVP of Worldwide Sales and Services at HubSpot, led his employees to the acquisition…

Photo of Mike Kunkle

Mike Kunkle

Mike Kunkle is a highly-respected sales transformation architect and internationally-recognized sales training and sales enablement expert. He’s spent 34 years in the sales profession and 24 years as a corporate leader or consultant, helping companies drive dramatic revenue growth through best-in-class learning strategies and his proven-effective sales transformation methodologies. Today, Mike is the founder and sales transformation architect for Transforming Sales Results, LLC. He consults,…

Photo of Walter Pollard

Walter Pollard

Walter Pollard is a sales and marketing leader who, for more than 25 years, has dedicated his talent and expertise to one common objective-- helping businesses and agencies acquire new customers and create predictable, scalable, and recurring revenue streams by leveraging the modern digital landscape. Walter unifies organizations’ marketing and sales functions by using his unique experiences and a sales enablement lens to drive business growth for clients. A forerunner in the sales enablement p…

Photo of Bertrand Hazard

Bertrand Hazard

Bertrand leads the marketing and sales development teams at TrustRadius. Prior to TrustRadius, Bertrand led a team of product and demand generation marketers as Senior Director, Market Strategy for the Systems Management Business, at Solarwinds. He has also held marketing leadership roles at Troux Technologies and at NetIQ, a systems and security management company. Bertrand holds a Diplome d'Etudes Superieures Europeennes de Management from CESEM Mediterranee in Marseilles, France, and a…

Photo of Mike Venman

Mike Venman

Mike Venman is a Sales Operations Leader in Austin, TX who specializes in growing and enabling small sales teams to success. Starting as an individual contributor turned Sales Leader, Mike found his passion in Operations. He specializes in Sales Enablement, Salesforce Development, Marketing, and Customer Success to help drive increasing revenue. Mike is currently helping to scale a high volume sales team at Hearth, a FinTech company helping general contractors offer financing to their…

Photo of Bob Britton

Bob Britton

Bob has been in L&D, sales, and sales enablement for more than 25 years. A Navy veteran, his military and corporate leadership experience, along with his MBA, provide a unique and accurate perspective on the current and future needs of our complex and rapidly changing business environment. Bob builds and leads teams which focus on sales optimization, cross-functional knowledge management, organizational development, leadership development, coaching, performance improvement, and paradigm…

Photo of Dailius Wilson

Dailius Wilson

Dailius Wilson is VP of Sales and Growth at GetAccept. He was the most popular author on Linkedin in 2017, a guest on the Ellen Degeneres Show and featured in the Australian 30under30 list. Dailius also is on the executive committee of the Bay Area Sales Enablement Society.

Photo of Ross Brockman

Ross Brockman

Ross is the co-founder of Downeast Cider House, a Boston company that makes and sells a variety of hard ciders. Downeast was featured in the 2016 Inc. 5,000 with a three-year growth of 4,216%.

Photo of Jim Ninivaggi

Jim Ninivaggi

With more than 30 years of B2B sales productivity expertise, Jim was responsible for ensuring that the Brainshark field force is ready to sell, leveraging the power of the Brainshark sales readiness platform. As a recognized thought leader in the sales enablement field, he was a resource for Brainshark clients to go to for best practices and innovated approaches to enabling the modern salesforce. Jim previously headed the sales enablement research practice at SiriusDecisions, where he provided…

Photo of Mathias Thulin

Mathias Thulin

Mathias Thulin is a serial entrepreneur from the Nordics and co-founder of GetAccept sprung from Y Combinator in 2016. He built the first and largest Lead Management platform in the Nordics and always strive to help and support sales people. Mathias also loves crazy business suites and fast cars.

Photo of Matthew Cook

Matthew Cook

Matt Cook is passionate about helping companies transform the way they engage with customers through the internet and social media platforms. He founded SalesHub to help companies navigate through the new way that customers buy and help them understand the future of selling.

Photo of Ben Cotton

Ben Cotton

Ben is an experienced sales enablement leader that is passionate about helping businesses grow. Working at the intersection of sales and marketing he uses content, data, education and technology to help sales teams succeed. Over the past decade Ben has helped businesses to grow by enabling sales reps to sell better and more quickly. Today, he has a proven track record within the SaaS industry of leading and scaling sales enablement programs that create predictable recurring revenue. You can fo…

Photo of Ryan Burke

Ryan Burke

Ryan is an experienced senior sales and business development executive, specializing in scaling early stage companies and driving enterprise level sales. His expertise ranges across new business development, sales, marketing and product development across diverse industries including: digital media, analytics, social and mobile advertising, research and consulting. He's highly skilled in identifying new market opportunities, developing new revenue streams and managing both enterprise and inside…

Photo of Nicole Sahin

Nicole Sahin

Nicole’s mission is to make it easy for any company to expand into any country as easily as they hire team members in the United States. Her current focus is building the world’s most competent and trustworthy Global PEO to meet the standards of the company’s Fortune 500 clients. She led Globalization Partners to a ranking of No. 33 on the 2017 Inc. 500 list of fastest-growing private companies in America, No. 6 on the 2016 Inc. 500 list, has been named Entrepreneur of the Year in New England,…

Photo of Scott Preszler

Scott Preszler

Scott Preszler is the co-founder and CEO of US-Analytics, a business analytics consulting firm that transforms reporting and forecasting processes. Since 1999, US-Analytics has provided EPM/BI solutions and services to over 1,000 enterprise corporations. During Mr. Preszler’s tenure, US-Analytics has undergone substantial growth and was even recognized as an INC. 5000 fastest growing company in 2013-16. Mr. Preszler has a deep passion for technology, entrepreneurship, and mentoring. During his …

Curriculum

  • Thumbnail for Welcome to the Sales Management Training

    Welcome to the Sales Management Training

    • Lesson
    • 12 min

    Read more

    Lesson instructor: Kyle Jepson

    Welcome to the Sales Management Training

    Start course
  • Thumbnail for Using Jobs to Be Done in Sales

    Using Jobs to Be Done in Sales

    • Lesson
    • 43 min

    Read more

    Lesson instructor: Kyle Jepson

    Knowing who you sell to is only half the battle. You need to understand why people buy from you. In this class, Clay Christensen of Harvard Business School explains how to use the Jobs to Be Done framework to gain a deeper understanding of what motivates your buyers. It might surprise you.

    See full details

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  • Thumbnail for How to Map a Sales Process

    How to Map a Sales Process

    • Lesson
    • 1 hr

    Read more

    Lesson instructor: Kyle Jepson

    Your sales process should be the foundation of everything your sales organization does. In this lesson, you'll learn how to create a sales process that's robust enough to power your sales team's long-term growth. Mark Roberge of Harvard Business School will explain the buyer's journey, and successful practitioners from many different organizations will talk through how to turn the buyer's journey into a sales process that will guide everything your sales team does. You'll learn how to define the steps of your sales process, how to choose a sales methodology to help your team execute those steps, how to combine your process and methodology into a playbook, and how to improve your sales process over time.

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  • Thumbnail for Sales Training Techniques and Ideas

    Sales Training Techniques and Ideas

    • Lesson
    • 34 min

    Read more

    Lesson instructor: Kyle Jepson

    Sales training gets a bad rap, and it probably deserves it. In this lesson, you'll learn how to create a training program that your team will want to engage with and that will drive results. We'll talk about how to identify training topics, how to structure a training that gets results, how to choose a person to deliver the training, and how to measure your program's overall success.

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  • Thumbnail for Sales Coaching Training for Managers

    Sales Coaching Training for Managers

    • Lesson
    • 52 min

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    Lesson instructor: Kyle Jepson

    Coaching is a sales manager's most important function. In this lesson, you'll learn how to create a coaching program that will drive results. We'll talk about why coaching is important, how to improve your coaching skills, and how to foster a coaching culture so that your reps will coach each other. We'll also talk about how to help low performers improve and when it's time to fire someone who isn't producing the results you need them to.

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  • Thumbnail for How to Hire Sales Reps

    How to Hire Sales Reps

    • Lesson
    • 37 min

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    Lesson instructor: Kyle Jepson

    Hiring is perhaps the hardest responsibility you have as a sales manager, and the stakes couldn't be higher. In this lesson, you'll learn how to make recruiting and hiring salespeople a process that will build a pipeline of talent you can rely on. We'll also discuss how to create an interview process that will uncover the skills and traits that are most important to your team's success and that will help you make good hiring decisions.

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  • Thumbnail for Secrets of Sales Onboarding Success

    Secrets of Sales Onboarding Success

    • Lesson
    • 27 min

    Read more

    Lesson instructor: Kyle Jepson

    A new salesperson's first few days on the job are critical to their overall success. In this lesson, you'll learn how to create an onboarding program that will help your newest teammates succeed. We'll discuss how to decide what to cover in onboarding and what to do with the information you decide not to cover. By the end of this course, you'll be able to create an onboarding program that will sustain your reps well beyond their first few days.

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  • Thumbnail for Sales Management Training Next Steps

    Sales Management Training Next Steps

    • Lesson
    • 10 min

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    Learn what to do after completing the Sales Management Training Course

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Course transcript

Welcome to the sales manager training program from HubSpot Academy. To make this course, we interviewed more than three dozen successful sales leaders, to identify the strategies that are most crucial when it comes to running a sales team. We've pulled their collective wisdom together into six lessons that cover the key ingredients to longterm sales success. The first lesson, is about getting a deep understanding of your target buyer and why they buy from you. That lesson includes a ton of great information from the world's foremost business thinker, Clay Christensen. And it'll completely change your understanding of how people become your customer. The second lesson, will show you how to build a robust sales process on top of that understanding. Now, here's one of the key insights of this course, your sales process is at the heart of everything your sales organization does. And, if it isn't built to support your buyers needs, it won't sustain your growth for very long. So, ask yourself, how carefully has your sales process been defined? Does every step in it help your leads progress toward becoming happy customers? And, is everything you do, from hiring a new rep to coaching your top performer, tied back to that sales process? Every aspect of your sales organization should be focused on helping potential customers move forward. So, the remaining lessons show you how to use your sales process as the foundation for your training, coaching, hiring, and onboarding. By the end of this course, you'll have all the tools you need to build a sales machine that will accelerate your growth for a long, long time. So let's get started.

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