Scaling Marketing Hub
Breaking through the noise and reaching leads and customers is getting harder. AI ensures there’s more content than ever before. At the same time, your customers expect more. They want to interact with brands on the channels they know and love. And if they make it to your website, they want to be delighted or they’ll bounce. The good news is that you have HubSpot Marketing Professional or Enterprise to help you solve for this. With these features, it’s never been easier to generate new leads and automate your marketing. In this course, learn how you can use your Marketing Pro+ tools to do even more of your marketing tasks. Be more efficient and engage more customers, all in HubSpot.
Who is this for?
- Marketers, Admins
- Marketing Hub Pro+ Customers
What you'll learn
- The learner will be able to nurture their audience using personalized email and SMS messaging.
- The learner will be able to publish on-brand content at scale across their social media channels.
- The learner will be able to create a retargeting campaign for their defined audience.
- The learner will be able to optimize their website for conversion using bots, CTAs, and forms.
- The learner will be able to craft lead nurturing campaigns using campaign templates.
- The learner will be able to demonstrate how their marketing team’s efforts are making an impact.
Includes
Content Marketing Lead Generation
Instructors
Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.
Brenna is a Senior Professor for HubSpot Academy living in Atlanta, GA, USA. Before joining the Academy team, Brenna was a customer education manager at an ABM tech company and the marketing manager at a HubSpot partner agency. As a Professor, Brenna's goal is to help people implement, manage, and customize HubSpot through accessible technical education. Outside of the virtual classroom, Brenna loves hiking with her two dogs, watching horror movies, and combing through interior design content.
Meg Duffy
Meg is a Lead Professor at HubSpot. Prior to joining the Academy team, she worked at large non-profit organizations and small startups. When she's not building educational content, you can find her running, cooking, facilitating career coaching workshops, and petting all the good dogs in her neighborhood.
Curriculum
Introduction to Scaling with Marketing Hub
Lesson - 4 min
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Lesson instructor: Meg Duffy This course will teach you and your team how to create scalable, personalized marketing experiences. Through the fictional case study of Fern Baby Fern, you’ll see how growing businesses use HubSpot to nurture leads, expand their brand presence, and streamline marketing processes.
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Creating Breakthrough Messaging
Lesson - 48 min
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Lesson instructor: Brenna Zenaty Personalizing your messaging to match the interests and behaviors of your leads is key to maintaining healthy subscriber lists and overall engagement. To achieve this, you need to constantly adapt and evolve your messaging strategies to provide delightful and seamless experiences. In this lesson, learn how to leverage your customer’s behavioral and demographic data to personalize your messaging. That way, when you land in their inbox, it’s tailored to meet their needs.
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Unlocking Social Media Success
Lesson - 41 min
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Lesson instructor: Brenna Zenaty Creating content that resonates across different platforms can make maintaining your brand consistency challenging. Leads expect genuine interactions on their feeds, but that requires the right mix of personality, tone, and format. At the same time, other companies are competing for your leads’ attention and time. How can you stand out while juggling multiple platforms, adapting to algorithm changes, and managing rapidly evolving technologies? In this lesson, you’ll learn how to reach your leads and engage your audience effectively on social media with HubSpot Marketing Hub. You’ll see how to create compelling content at scale using HubSpot’s social publishing and calendar tools, and use social reports to drive optimizations in your strategy to continue solving for your leads and customers.
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Crafting Cross-Platform Ads
Lesson - 1 hr
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Lesson instructor: Jorie Munroe Customers are constantly being exposed to numerous ads. Competition for clicks is intense. Changing algorithms and privacy regulations also mean that you often have to adapt your strategy quickly. In this lesson, learn how to optimize your ad spend by crafting campaigns that re-engage visitors who’ve already landed on your site or interacted with your brand. That way, you can personalize your messaging and encourage leads to become customers.
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Tailoring Your Website To Your Leads
Lesson - 32 min
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Lesson instructor: Meg Duffy In this AI era, building a generic website isn’t enough to win deals. Instead, you need to gather information about how leads interact with your site. With that information, you can customize elements to serve up personalized content at the right time. In this lesson, you’ll learn how data informs conversion optimization and examine an example customer’s conversion points. You’ll audit your own conversion points and learn how to optimize your site with bots, CTAs, and forms. Finally, you’ll get hands-on experience creating bots, CTAs, and forms.
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Cultivating Quality Leads With Curated Campaigns
Lesson - 27 min
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Lesson instructor: Meg Duffy Hosting events is an excellent way to attract leads. How are you collecting information about your attendees and nurturing those relationships effectively? Without these efforts, potential customers will be lost. In this lesson, you’ll learn how nurturing campaigns can build and strengthen relationships. Then, you’ll examine an example of a customer’s campaign planning process. You’ll audit your campaign steps and learn how campaign templates can nurture webinar attendees. Finally, you’ll get practical experience selecting a template that maps to your campaign process.
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Communicating Impact With Data
Lesson - 1 hr
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Lesson instructor: Jorie Munroe Analytics and data help you illustrate the impact your marketing efforts have on your business. In this lesson, you’ll learn why measuring impact is important and how to answer your most pressing data questions. You’ll quantify your data questions and goals, and learn how to use dashboards to track them. Finally, you’ll build a dashboard of your data to monitor impact.
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Scaling Marketing Hub Next Steps
Lesson - 5 min
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