SEO II Training:
SEO II Certification Course
Learn how to rank your website higher in search engines with HubSpot Academy’s SEO II certification course! Develop crucial technical SEO skills such as optimizing for Google Page Experience, conducting a technical SEO audit, creating a website migration plan, and analyzing overall SEO performance. Note: completion of the SEO Certification or foundational SEO knowledge is required to enroll in this course.
Who is this for?
- Junior SEO analysts looking to specialize in technical SEO
- Advanced marketers seeking to upscale their SEO knowledge by learning technical SEO skills
- Individuals who have earned the HubSpot Academy SEO Certification or already have foundational knowledge of SEO
What you'll learn
- Optimize a website for Google Page Experience
- Conduct a technical SEO audit and create a website migration plan
- Analyze your website performance through comprehensive SEO reporting
Includes
Search Engine Optimization (SEO)
HubSpot Certifications
Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile. Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.
Instructors
Rachel Sheldon
Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.
Corey Braccialini
Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.
Kevin McReady
Kevin is the owner of McReady Marketing. He is an experienced SEO who has worked with a variety of startups, small businesses, SaaS and eCommerce companies to grow their organic traffic, spread brand awareness, generate high-quality leads, convert visitors to customers, and create detailed reports to measure the success of SEO initiatives.
Curriculum
Welcome to the SEO II Certification
Lesson - 2 min
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Lesson instructor: Rachel Sheldon In the early days of search engines, ranking on the first page was easy. But in today's crowded digital landscape, it has become increasingly competitive to get your content to page one. That's why you need to go beyond basic SEO strategies to optimize your website to rank. In this certification, you'll learn advanced-level technical SEO and analytics tactics that will enable you to improve website performance and implement a SEO strategy. You'll do this by optimizing a website for Google Page Experience, conducting a technical SEO audit, creating a website migration plan, and analyzing your SEO performance. This course is designed for junior SEOs looking to level up their skillset, and advanced marketers with a focus in SEO. To take this course, you must first complete the SEO Certification, or have a solid foundational knowledge about SEO. This will not cover basic SEO concepts.
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Google Page Experience and Core Web Vitals
Lesson - 28 min
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Lesson instructor: Rachel Sheldon Ranking on Google today involves more than including the right keywords in your content. As Google focuses its algorithms on user experience, SEOs and marketers need to keep this critical aspect in mind if they want their website to be seen. In this lesson, you'll learn about Google's Page Experience metrics, including Core Web Vitals, and how they affect a website's ranking power. You'll also discover strategies to improve these metrics on your own website and fix common problems to help you rank.
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Improving Your Technical SEO
Lesson - 42 min
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Lesson instructor: Corey Braccialini Technical SEO is a key skill that every SEO professional needs to have in order to provide robust services and testing. However, it's a broad discipline that encompasses many different tactics. In this lesson, you'll review technical SEO and learn how to improve a website's performance. You'll start by learning how to conduct a technical SEO audit, before learning how reduce page size to increase load speed, and limit HTTP requests to maximize page caching. This lesson assumes you have a strong understanding of SEO. Before taking this lesson, make sure you've completed the SEO Certification.
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SEO For Website Migrations
Lesson - 25 min
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Lesson instructor: Rachel Sheldon During your tenure as an SEO, it's possible your business or client will need to migrate their website. Migrations can take several forms, and the SEO implications can be immense. That's why it's crucial to have a plan in place. In this lesson, you'll learn how to manage the SEO aspects of a website migration and create a migration plan, so the migration is successful. You'll also read a case study of a successful migration from a real website to help with your future migrations.
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SEO Performance Analytics
Lesson - 35 min
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Lesson instructor: Rachel Sheldon Proving the ROI of your SEO efforts can often be a challenge in a constantly changing search landscape. In order to run effective SEO campaigns and implement a strong strategy, you need to generate key reports, stay on top of search trends and updates, determine how you're performing against competitors, and communicate the value of SEO to the people you work with. In this lesson, you'll learn how to accomplish each of these tasks in order to take your SEO analytics to the next level.
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SEO II Certification: Next Steps
Lesson - 10 min
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