SEO Training:
SEO Certification Course
Learn how to create a comprehensive SEO strategy in HubSpot Academy’s SEO Certification Course. Discover how to conduct keyword research, build backlinks, understand SERPs, and report progress. Improve your website’s visibility on search engines and drive organic traffic!
Who is this for?
- Small business owners seeking to enhance their business’s digital presence and website traffic
- SEO professionals looking to deepen their understanding of SEO techniques to improve online visibility
- Individuals interested in optimizing their content for search engines and increasing their page rankings
What you'll learn
- Understand how search engines crawl, index, and rank web pages
- Craft a comprehensive SEO strategy through website audits, content optimizations, keyword research, and quality backlink-building
- Optimize SEO strategies for success through tracking key metrics in reporting tools like HubSpot and Google Analytics
Available languages
Includes
Search Engine Optimization (SEO)
HubSpot Certifications
Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile. Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.
Instructors
Rachel Sheldon
Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.
Matthew Howells-Barby
Matthew Howells-Barby is Director of Acquisition on HubSpot’s marketing team, and HubSpot’s in-house SEO expert. He is an award-winning digital marketing consultant, specializing in developing growth strategies for businesses of all sizes. He is also a regular columnist for a number of marketing publications, including Moz, Marketing Land, and Search Engine Journal.
Corey Braccialini
Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.
Justin Champion
Justin Champion is a digital marketing professional who’s dedicated to customer success at HubSpot. Justin has 8+ years experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.
Curriculum
Welcome to the SEO Certification Course
Lesson - 6 min
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Lesson instructor: Rachel Sheldon Learn more about the SEO Certification Course.
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SEO Basics
Lesson - 34 min
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Lesson instructor: Rachel Sheldon In this lesson, you'll learn the history of search engines and how they became ingrained in our day-to-day lives. You'll discover how search engines like Google crawl, index, and rank web pages. You'll also learn how to create the right SEO strategy for your business by setting goals and KPIs, and perform an audit of your own website's SEO authority using the included worksheet.
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On Page and Technical SEO
Lesson - 1 hr
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Lesson instructor: Corey Braccialini In this lesson, you'll learn how to optimize your website for search engines to crawl and index. You'll discover how Google indexes your pages, how to write meta descriptions and link text, and how to optimize your website content following industry best practices. You'll also learn how internal linking impacts your SEO, how to best structure your URLs, and the basics of technical SEO.
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Keyword Research for SEO
Lesson - 32 min
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Lesson instructor: Rachel Sheldon In this lesson, you'll learn about the purpose of keyword research and how it can inform your content strategy. You'll follow a step-by-step process to perform keyword research for your website, and learn how a topic cluster content strategy can benefit your SEO.
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Link Building for SEO: Scaling Your Backlink Strategy
Lesson - 22 min
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Lesson instructor: Matthew Howells-Barby In this lesson, you’ll learn why link building is important for SEO, how to calculate the number of links your web page needs to rank on page one of Google, and how to build links at scale by building meaningful relationships with the right people that will lead to more links over time. You’ll also learn how to implement a key link building tactic step-by-step: following and responding to press requests alerts. Responding to press request alerts can help you get backlinks from high-quality media sites. This lesson includes a worksheet that helps you prepare quotes from thought leaders in your organization that you can pull from at a moment's notice when a relevant press request alert comes along.
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Optimizing Your Website for Rich Results
Lesson - 29 min
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Lesson instructor: Rachel Sheldon In this lesson, you'll learn how search engines results pages (SERPs) are structured today and the role that rich results play in them. You'll learn the purpose of structured data and how to implement on your own website. You'll also learn how to optimize your content for featured snippets in Google's results.
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SEO Reporting
Lesson - 20 min
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Lesson instructor: Rachel Sheldon In this lesson, you'll learn why reporting on your SEO progress is key to success. You'll determine which metrics you need to be tracking and how to report on your efforts in HubSpot, Google Analytics, and Google Search Console.
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SEO Certification Next Steps
Lesson - 10 min
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After completing the course, take our short survey to let us know how we can continue to improve this content for our global audience.
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Course transcript
SEO Certification Course: Introduction Video [Transcript]
Hi, I'm Rachel with HubSpot Academy and welcome to the SEO certification. This course covers the fundamentals of SEO including website optimization, keyword research, link building, and much more. It's meant for marketers, content creators, and anyone else looking to skill up on SEO.
Throughout the course, there will be quizzes to check your knowledge and additional resources to take your learning further. Complete the exam at the end to receive your SEO certificate. This course isn't specific to one particular software platform, though we do recommend several different tools throughout the course.
Whatever your tech stack is, you can use the concepts you'll learn in these videos to implement an SEO strategy that helps your business achieve its goals. Ready to get started? Let's dive in.
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