SEO Training:
SEO Certification Course
FREE Certification Course
Learn how to create a comprehensive SEO strategy in HubSpot Academy’s SEO Certification Course. Discover how to conduct keyword research, build backlinks, understand SERPs, and report progress. Improve your website’s visibility on search engines and drive organic traffic!
Who is this for?
- Small business owners seeking to enhance their business’s digital presence and website traffic
- SEO professionals looking to deepen their understanding of SEO techniques to improve online visibility
- Individuals interested in optimizing their content for search engines and increasing their page rankings
What you'll learn
- Understand how search engines crawl, index, and rank web pages
- Craft a comprehensive SEO strategy through website audits, content optimizations, keyword research, and quality backlink-building
- Optimize SEO strategies for success through tracking key metrics in reporting tools like HubSpot and Google Analytics
Available languages
Includes
1 Certification 8 Lessons 26 Videos 5 Quizzes - 3 hr 50 min
Search Engine Optimization (SEO)
HubSpot Certifications
Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile. Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.
Instructors
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Rachel Sheldon
Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.
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Matthew Howells-Barby
Matthew Howells-Barby is Director of Acquisition on HubSpot’s marketing team, and HubSpot’s in-house SEO expert. He is an award-winning digital marketing consultant, specializing in developing growth strategies for businesses of all sizes. He is also a regular columnist for a number of marketing publications, including Moz, Marketing Land, and Search Engine Journal.
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Corey Braccialini
Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.
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Justin Champion
Justin Champion is a digital marketing professional who’s dedicated to customer success at HubSpot. Justin has 8+ years experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.
Curriculum
Welcome to the SEO Certification Course
Lesson - 6 min
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SEO Basics
Lesson - 34 min
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On Page and Technical SEO
Lesson - 1 hr
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Keyword Research for SEO
Lesson - 32 min
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Link Building for SEO: Scaling Your Backlink Strategy
Lesson - 27 min
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Optimizing Your Website for Rich Results
Lesson - 29 min
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SEO Reporting
Lesson - 30 min
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SEO Certification Next Steps
Lesson - 10 min
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