SEO Training:

SEO Certification Course

FREE Certification Course

Learn how to create a comprehensive SEO strategy in HubSpot Academy’s SEO Certification Course. Discover how to conduct keyword research, build backlinks, understand SERPs, and report progress. Improve your website’s visibility on search engines and drive organic traffic!

Who is this for?
  • Small business owners seeking to enhance their business’s digital presence and website traffic
  • SEO professionals looking to deepen their understanding of SEO techniques to improve online visibility
  • Individuals interested in optimizing their content for search engines and increasing their page rankings
What you'll learn
  • Understand how search engines crawl, index, and rank web pages
  • Craft a comprehensive SEO strategy through website audits, content optimizations, keyword research, and quality backlink-building
  • Optimize SEO strategies for success through tracking key metrics in reporting tools like HubSpot and Google Analytics
Available languages
Includes
  • 1 Certification
  • 8 Lessons
  • 26 Videos
  • 5 Quizzes
  • 3 hr 50 min
  • Search Engine Optimization (SEO)
SEO

The bearer of this certificate is deemed capable and skilled in the methodology of the above topic. They have been tested on best practices and are capable of applying them in a practical meaningful way.

CEO Yamini RanganAcademy

HubSpot Certifications

  • Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile.
  • Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.

Instructors

Photo of Rachel Sheldon

Rachel Sheldon

Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.

Photo of Matthew Howells-Barby

Matthew Howells-Barby

Matthew Howells-Barby is Director of Acquisition on HubSpot’s marketing team, and HubSpot’s in-house SEO expert. He is an award-winning digital marketing consultant, specializing in developing growth strategies for businesses of all sizes. He is also a regular columnist for a number of marketing publications, including Moz, Marketing Land, and Search Engine Journal.

Photo of Corey Braccialini

Corey Braccialini

Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.

Photo of Justin Champion

Justin Champion

Justin Champion is a digital marketing professional who’s dedicated to customer success at HubSpot. Justin has 8+ years experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.

Curriculum

  • Thumbnail for Welcome to the SEO Certification Course

    Welcome to the SEO Certification Course

    • Lesson
    • 6 min

    Read more

  • Thumbnail for SEO Basics

    SEO Basics

    • Lesson
    • 34 min

    Read more

  • Thumbnail for On Page and Technical SEO

    On Page and Technical SEO

    • Lesson
    • 1 hr

    Read more

  • Thumbnail for Keyword Research for SEO

    Keyword Research for SEO

    • Lesson
    • 32 min

    Read more

  • Thumbnail for Link Building for SEO: Scaling Your Backlink Strategy

    Link Building for SEO: Scaling Your Backlink Strategy

    • Lesson
    • 27 min

    Read more

  • Thumbnail for Optimizing Your Website for Rich Results

    Optimizing Your Website for Rich Results

    • Lesson
    • 29 min

    Read more

  • Thumbnail for SEO Reporting

    SEO Reporting

    • Lesson
    • 30 min

    Read more

  • Thumbnail for SEO Certification Next Steps

    SEO Certification Next Steps

    • Lesson
    • 10 min

    Read more

More like this

Course transcript

Why learn with Academy?

It's Free

Creating a HubSpot Academy account is 100% free and gets you unlimited access to our complete library of education and free software tools. Create an account and never fill out a form for content again.

It's personalized

Your account will be full of personalized training recommendations tailored to you, making it quick and easy for you to continuously develop your knowledge and skills.

It's global

With our globally-recognized certifications across 5 languages, you can show off your skills and stand out to new or existing employers. Join over 250,000 other HubSpot Academy certified professionals now.