Social Media Marketing Certification Course: Get Certified in Social Media Strategy

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Jason Hsiao is the Co-founder and Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional marketing videos. Animoto’s certified partnerships with Facebook, Instagram, YouTube, Twitter, LinkedIn, and the Small Business Administration give it unique insight into the changing social media and business landscape, which may be why more than 1 million businesses around the world have used Animoto to create marketing videos that stand…

Bruno Cardinali is the Head of Marketing for Popeyes Louisiana Kitchen in North America. Prior to joining Popeyes, Bruno was the Head of Marketing for Latin America for Burger King, also part of the RBI portfolio. And prior to joining RBI, Bruno held several marketing roles at Unilever in Brazil, Mexico, Australia and United States for nearly 15 years. Beyond the recent success of Popeyes’ new chicken sandwich, Bruno led many other award-winning campaigns like: “Traffic Jam Whopper” in Mexico…

Samarah Daher serves as the VP Media Operations, Video for Refinery29.

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and a top Social Media Thought Leader. Facebook hired Mari to teach businesses throughout the U.S. and to help create the company’s Blueprint certification programs. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women who are shaping digital marketing. Mari is an in-demand keynote speaker,…

Nicole Votolato Montgomery is an Associate Professor of Marketing at the McIntire School of Commerce. She is passionate about all things digital and currently teaches courses on various aspects of digital marketing and analytics. Her research focuses on issues related to consumer information processing. She aims to understand how the context in which information is obtained impacts how consumers integrate information into their evaluations of brands and organizations. In particular, she studies…

Chad Rogers is the CRO and Founder of Lemonlight Media, an on-demand video agency focused on producing performance creative at scale. With over 10 years of experience in both entertainment and adtech, he is a trusted voice in the space of video marketing and a regular speaker at Hubspot's Inbound Conference.

Dr. Ai Addyson-Zhang is an educator and an entrepreneur. She received her MA and Ph.D. in Communication from Syracuse University and the University of Maryland. Ai is the founder of Classroom Without Walls, an independent and progressive school that prepares children for the future. As an Adobe Education Leader, Ai specializes in incorporating social media and creative technologies into the classroom to enhance student learning outcomes. Ai’s work has been featured in Forbes, Entrepreneur,…

Emilie Lewis is a social media and communications professional who works in greater Boston. She has a Bachelor's degree in Creative Writing from Goucher College and a Master's degree in Gender/Cultural Studies from Simmons University. A voracious reader, she is also a feminist whose work has been published by Routledge.

Dennis Yu is Co-Founder and Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. He’s an internationally recognized lecturer in Facebook Marketing, and has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News. Dennis co-authored "Facebook Nation," a textbook taught in over 700 colleges and universities.

Brayton Ducharme is an Account Executive at HubSpot where he consults businesses on modernizing their marketing, sales, and customer service strategies through software automation. Having worked in the sales enablement space for years, Brayton has helped advise and implement these strategies for hundreds of businesses globally. Brayton is an avid runner and lives in Boston, MA with his husband, Eric and their cat, Nilla.

Christine Scarlett is the Vice President of Marketing Communications at Cotiviti, Inc. She brings more than twenty years of marketing experience in order to promote the value of Cotiviti’s analytical solutions for the healthcare ecosystem. She is responsible for leading and developing the marketing communications strategy and has proven accomplishments in the areas of communications, operations, public relations, and strategic event management.

Award-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans. Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Progra…

Jacqueline Babb is an Assistant Professor and Chair of Marketing at Aurora University. She teaches classes in digital marketing and integrated marketing communication at the undergraduate and graduate levels. Most recently, Jacqueline designed an innovative Masters in Digital Marketing and Design that will prepare students for a high-tech, data driven marketplace. Jacqueline is a graduate of the University of Illinois at Urbana-Champaign and Northwestern University; and a proud HubSpot Inbound…

Jacqui is the Associate Product Manager of Social for HubSpot. She has a passion for thinking outside-the-box, understanding complex problems, and easing marketers' daily processes. Prior to working at HubSpot, Jacqui produced TV & Social Video Content for Progressive Insurance, Jeep, and CDC Anti Smoking Ads as a broadcast producer at Arnold Worldwide. She received an B.S. in Communication, with a focus in Advertising from Boston University. She aspires to help HubSpot customers reach the…

Dayne is a versatile content professional born and raised in South Africa who focuses on solving challenging user problems through content and education. By day, he sits on the HubSpot Academy team, creating educational content on topics related to marketing, sales, and service. And by night, he’s a blend of storyteller, UX writer, and content designer who geeks out identifying user needs and finding the right content to meet those needs.

Dhariana Lozano has been in the social media and digital marketing world for almost a decade. She is the co-founder a boutique social media marketing firm based in New York City. Her experience ranges in creating social media strategies and consulting for both B2C and B2B brands to help them stand out and break through digital walls for ongoing success. She blogs at DhariLo.com where she provides social media tips, resources and courses. You can see her work published in Social Media Week,…

Jenny Li Fowler is the director of social media strategy at MIT. She is in charge of developing and executing Institute-wide social media initiatives and campaigns. She provides social media consultation and direction for more than 200 departments, labs, and centers; and manages the Institute’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. Prior to coming to MIT, Jenny was the web editor and social media manager at Harvard Kennedy School.

Frank is the Senior Social Media Manager at Wistia, where he leads social media marketing strategy. He has 15 years of hands-on experience in social media marketing, community management, and customer care, driving success for brands like Verizon, Penguin Books, GE, Entenmann's, and Liberty Mutual Insurance.

Kara Boatner, social media manager at Sock Club, shares her insights on Instagram marketing. Emphasizing the platform’s importance in larger marketing strategies, she highlights the diverse content opportunities available on Instagram and its pivotal role in both brand storytelling and audience engagement.

Karen Freberg (@kfreberg) is an Associate Professor in Strategic Communications at the University of Louisville. She is also an adjunct faculty member for the West Virginia University IMC Graduate Online program. Freberg has presented at several U.S. and international research conferences, including ones in Australia, Brazil, China, Ireland, Greece, Italy, Ireland, Slovenia, Spain, Sweden, The Netherlands, and the United Kingdom. In addition to academic conferences, Freberg has presented at…

Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.

Laurie Meacham has worked in social media with JetBlue for over ten years. JetBlue was one of the earliest adopters of Twitter as a brand and has continued to be a leader in the social space. Laurie was instrumental in creating one of the first dedicated social media customer support teams. She’s shared best practices for social engagement on podcasts, at conferences, and through many interviews for articles. Her roles have expanded across social media to other digital communication channels.…

Todd is the Head of Marketing at EveryoneSocial, the leading employee advocacy platform. In his spare time, he also runs the personal finance website Invested Wallet and has been featured and quoted in numerous publications like Social Media Today, Business Insider, CNBC, Forbes, and many more. Outside of marketing, he is an avid traveler and hiker.