Social Media Marketing II Certification: Take Your Social Media Strategy to the Next-Level

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

Andrew Worob works in Digital Strategy at Boehringer Ingelheim and is also the Board Chair for Socialmedia.org. For more than a decade, Andrew Worob has led digital marketing, communications, and omnichannel programs for private, public, and global organizations with a successful track record of developing and evolving programs to become best-in-class.

Award-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans. Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Progra…

Kate Bradley Chernis is the Founder & CEO of Lately.AI, an AI-powered content repurposing engine and a social media management, employee advocacy and sales enablement syndication platform. Thanks to nine years of its own proprietary machine learning and natural language processing data, Lately is able to pinpoint the ideas, words and phrases that will get any target audience to click, like or share. It also learns the unique voice of any brand or individual and transfers the style of that voice…

Matt Felser is a digital marketing technology expert with over a decade of experience in the industry. As the Head of Business Engineering for Global Advertising Partnerships at Meta, he leads an organization of engineers and technical consultants responsible for business development and industry partnerships for Meta's marketing products. He is focused on helping businesses of all sizes adapt to the evolving digital marketing ecosystem.

Molly is currently leading product marketing efforts for identity solutions and privacy for LinkedIn’s Marketing Solutions. Through her keen understanding of the challenges faced by marketers in an increasingly privacy-focused landscape, she leads efforts to help them understand how to succeed while keeping user privacy at the forefront.

Evan Hamilton has been building community professionally for over 15 years at companies like HubSpot, Reddit, and UserVoice. His focus on marrying business goals with member goals has helped companies save huge sums, drive revenue, and retain customers.

Nicole O'Donnell, Ph.D., is an assistant professor in the Edward R. Murrow College of Communication at Washington State University. Her research explores media psychology, social influence, and the significance of role models in shaping attitudes and behavior. She is affiliated with the Media Mind Lab and the Murrow Center for Media and Health Promotion.

Jenny Li Fowler is the director of social media strategy at MIT. She is in charge of developing and executing Institute-wide social media initiatives and campaigns. She provides social media consultation and direction for more than 200 departments, labs, and centers; and manages the Institute’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. Prior to coming to MIT, Jenny was the web editor and social media manager at Harvard Kennedy School.

Jamal is a video producer, cinematographer, and on camera talent at HubSpot (you can see him on the HubSpot YouTube channel right now)! Outside of work, Jamal loves taking on creative side projects, dances hip hop, and is a huge gamer.