Video Marketing Training:
Video Marketing Course
Learn how to create an effective video marketing strategy in HubSpot Academy's Video Marketing course. Discover how to develop impactful marketing videos that drive views and engagement and distribute them using HubSpot. Set up a video marketing reporting process to measure results!
Who is this for?
- Small business owners who want to leverage video marketing strategies to increase brand awareness and engagement
- Marketers looking to enhance their understanding of video production, promotion, and reporting
- Content creators interested in producing compelling content that resonates with their audience
What you'll learn
- Create a winning video marketing strategy that aligns with your business objectives
- Produce impactful, high-quality marketing videos that engage viewers
- Leverage HubSpot to measure the success of your video marketing efforts
Includes
Content Marketing
Instructors
Kara Susvilla
Kara began her HubSpot journey working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she’s excited to continue helping learners grow better as an Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.
Gabriel Marguglio
Gabriel started Nextiny in 2002 as a website design and SEO shop. In 2013, after developing hundreds of successful websites, Gabriel partnered with HubSpot becoming a Platinum HubSpot Partner shortly after. In 2016 Gabriel developed Nextiny's Video Production and Marketing Services by partnering with Wistia and becoming the first Wistia Platinum Partner in the US. Gabriel and the Nextiny team have been delivering qualified leads to their clients and helping to close them into actual customers,…
Alex Meade
Alex Meade learned the importance of building meaningful relations from his dad, the Spam salesman. No, he didn't eat much Spam as a kid, but he did watch his dad take time to talk and understand everyone in his life. Alex has spent his career building relationships and marketing strategies to help B2B businesses find growth. Today, Alex is the VP of Marketing Strategy at Behind the Work, a leader of HubSpot User Groups, the host of the B2B Growth Marketer Podcast, and a collector of Kurt…
A. Lee Judge
Following his passion for creating engaging content, Lee is the founder of Content Monsta, a content marketing agency. The company focuses on creating multimedia content such as Videos, Podcasts, and Virtual Events – then helping marketers to squeeze the highest possible ROI out of those assets. Lee is an executive-level marketer with hands-on technical acumen in helping to optimize marketing’s role across the business. His years of experience working between Sales, Marketing, and Customer…
Nelson Chacón Guzman
The lead content strategist for HubSpot’s corporate YouTube channel, Nelson Chacón Guzman is an expert in YouTube channel management and analytics. Prior to joining HubSpot, he managed 1A Auto’s YouTube channels, growing their subscriber base from 300,000 in 2016 to million in 2020. Nelson holds a bachelor’s in Industrial Design from La Universidad Jorge Tadeo Lozano Bogotá, and is completing his master’s in Digital Media Management at Northeastern University in Boston.
Noelle Medina
Noelle is a YouTube Content Creator for The Hustle — a daily business & tech newsletter powered by HubSpot. She primarily scripts and hosts YouTube videos that dig deeper into the economics of various businesses and side hustles. As a former news anchor, Noelle is passionate about engaging audiences through authentic on-camera delivery and trustworthy reporting. She loves creating for YouTube and representing HubSpot's values on the platform.
Jamal Meneide
Jamal is a video producer, cinematographer, and on camera talent at HubSpot (you can see him on the HubSpot YouTube channel right now)! Outside of work, Jamal loves taking on creative side projects, dances hip hop, and is a huge gamer.
Anita McGee
Anita is a video editor at HubSpot. When she's not overseeing the latest HubSpot Academy video, she can be found learning new languages, traveling, running, or reading!
Oscar Estrada
Oscar is a video editor at HubSpot. He creates videos that help customers understand how they can use HubSpot to grow their business.
Curriculum
Developing a Video Marketing Strategy
Lesson - 58 min
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Lesson instructor: Gabriel Marguglio Although it’s becoming easier to film and publish marketing videos online, not all businesses are seeing the ROI from their video efforts. Those that are engaging their audience and driving results are allocating time to developing a video marketing strategy before they hit record. In this lesson, you’ll learn the importance of video marketing in your inbound strategy, how to define your goal, how to choose the most effective type of video to produce, and how to outline a comprehensive video marketing strategy for your business.
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Producing High-Quality Marketing Videos
Lesson - 55 min
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Lesson instructor: Kara Susvilla Creating high-quality, impactful marketing videos doesn't require fancy equipment or flashy graphics, but it does require a foundational understanding of video production and thorough planning between collaborators. Whether you're planning to create your videos in-house or looking to outsource video help, understanding the video production process will ensure your final product resonates with viewers and drives engagement. In this lesson, you'll learn what it takes to create a high-quality marketing video and whether to create videos in-house or by outsourcing help.
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Distributing Marketing Videos With HubSpot
Lesson - 45 min
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Lesson instructor: Kara Susvilla Research shows that one of the most important factors for creating effective marketing videos is effectively promoting your video. Luckily, HubSpot provides easy-to-use tools that help you promote your content online so that each new marketing video receives the audience it deserves. In this lesson, you’ll learn how to use HubSpot Video and HubSpot’s various marketing tools to distribute your videos online.
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Video Marketing Reporting With HubSpot
Lesson - 27 min
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Lesson instructor: Kara Susvilla Video marketing reporting is all about creating a process that helps you focus on important metrics, define what those metrics mean, and use that data to inform next steps. In this lesson, you’ll learn the importance of video marketing reporting, how to create an effective reporting process, and how to use HubSpot Video and HubSpot's reporting tools to measure the success of your video efforts.
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Video Marketing With HubSpot Course Next Steps
Lesson - 15 min
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Video Marketing With HubSpot Course Next Steps
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