Web Performance Course:
Web Optimization Course: How to Optimize a Website
Discover how to optimize your website for both search engines and humans in HubSpot Academy's Web Optimization Course! Learn to troubleshoot common site issues, improve SEO, optimize for mobile, and implement security best practices to enhance your website’s user experience.
Who is this for?
- Small business owners and website owners who want to enhance their website's performance and user experience
- Website professionals looking to expand their expertise by learning website SEO techniques
- Individuals looking to gain practical knowledge in modern web optimization best practices
What you'll learn
- Improve website performance by increasing load speed and troubleshooting common issues
- Learn SEO best practices for optimizing website content to drive organic traffic
- Personalize user experiences to create engaging and memorable website interactions
Includes
Lead Generation Search Engine Optimization (SEO) Website Design Web Development
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Instructors
Corey Braccialini
Corey is a content creator who is passionate about teaching people how to do complicated things in simple ways. Corey received an M.S. in Digital Marketing Strategy from Trinity College Dublin and is inspired by using new technologies to solve timeless problems. On the weekends, you can find Corey drinking a pint of local craft beer while thinking of ways to reduce flywheel friction.
Curriculum
Improving Website Performance
Lesson - 29 min
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Lesson instructor: Corey Braccialini In many ways, the performance of your website is the first line of defense when it comes to website optimization. If your site takes too long to load, users simply are not going to wait around. In this lesson, you’ll learn why website performance is important, how to increase load speed, how to optimize the elements of your web page, and how to reduce the workload of your server to build a website that performs well across all main criteria.
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Enhancing a Website's SEO
Lesson - 27 min
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Lesson instructor: Corey Braccialini Optimizing your website content for search helps you drive organic traffic to your website by providing a great website experience for people and web crawlers alike. In this lesson, you’ll learn how to set up a sitemap for your website so search engines can index your pages. Plus, we’ll cover how to write and edit effective meta descriptions and link descriptions in your website content.
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Optimizing a Website for Mobile
Lesson - 15 min
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Lesson instructor: Corey Braccialini The majority of people around the world are visiting websites from a mobile device. Optimizing your website for mobile has never been more important. In this lesson, you’ll learn how responsive web design works, see how to set up viewport for your website, and understand the best practices for using fonts and interactive elements on your site.
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Implementing Website Security Best Practices
Lesson - 13 min
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Lesson instructor: Corey Braccialini A secure website that is equipped with an SSL certificate and free from vulnerabilities is what visitors and search engines expect today. In this lesson, you’ll learn why website security is so important, what the difference between HTTP and HTTPS is, how to get and install an SSL certificate, and how to remove existing JavaScript vulnerabilities.
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Creating Memorable User Experiences With Website Personalization
Lesson - 13 min
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Lesson instructor: Corey Braccialini Personalization takes your website to the next level and offers unique experiences based on behavior. In this lesson, you’ll learn all about website personalization, learn how to use data from your CRM to create memorable experiences, and take a look at some examples of website personalization in action.
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Website Optimization Course Next Steps
Lesson - 6 min
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Lesson instructor: Corey Braccialini Learn what to do next after completing the Website Optimization Course.
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Course transcript
Website Optimization Course: Introduction Video [Transcript]
Hi there, welcome to the HubSpot Academy course on optimizing your website. My name is Corey and I'm a marketer, just like you. I know that managing a website can be complicated and technical, but taking the time to optimize your site, will help you achieve the business goals that you care about. Website optimization encompasses all of the technical and marketing techniques used to acquire traffic, engage visitors, and then convert them into prospects or buyers.
This sounds like a lot, but in this course, we're gonna break down website optimization best practices, and the actionable steps that you can take to improve your website. We'll cover five topics in depth including: Website performance, Search engine optimization, Mobile optimization, Website security, and Personalizing the user experience.
Before taking this course, I recommend that you use HubSpot's Website Grader tool if you have it already, to see how your website is already performing and get familiar with the website strengths and weaknesses. I've linked to it in the resources section. Website Grader will give you a score that includes the topic we'll cover in this course and knowing that score ahead of time, will help you to understand where you should focus most of your efforts. Once your website has been graded, head on back to the scores to learn how to optimize your site to perform it's best.
This course is broken into five lessons, and the lessons match up with what you'll see in the Website Grader tool. Feel free to pick and choose the lessons that you need to take based on your own score. Or if you're ready to master website optimization, you can take the entire course to all about performance, SEO, mobile, security, and personalization. Throughout this course, you will have access to checklists, articles, and other resources too. Ready to get started? Let's jump on it.
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It's Free
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