A conversion path is the process by which an anonymous website visitor becomes a known lead. A conversion path is comprised of a remarkable content offer, call-to-action, landing page, and thank you page.
By designing and implementing the right conversion paths, you can most effectively move website visitors through the buyer’s journey and help them become customers and promoters.
This lecture contains:
- A concept overview
- Lesson objectives
- Learning outcomes
- Required reading and viewing resources
- Activity and exercise