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HubSpot Education Partner Program

Give your students real, hands-on experience with tools that will prepare them for today's industries. 

Our Mission

The Education Partner Program (EPP) prepares the next generation of marketers, admins, operations, and sales professionals with the practical skills they need to excel and lead in today's ever-changing workforce.

By partnering with educators who bring real-world tools into their classrooms, we help students build true product fluency. Helping them become more confident, employable, and effective from day one of their careers.

Program Benefits

  • Software Access

    Educators receive a free, Enterprise-tier HubSpot portal for academic use. Valued at over $6,000 per month, this provides students with opportunities to gain hands-on experience with an industry platform. 

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    Educational Resources

    Incorporate HubSpot Academy certifications, lessons, and short courses into your curriculum and utilize resources designed specifically for educators. 
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    Student Programming

    Your students will have access to programming and events that help them grow their networks and connect with the HubSpot ecosystem outside of the classroom. 
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    Community

    Join a community of educators from around the globe who are also working to make sure their students have access to the latest industry knowledge.

Eligibility Criteria

  • Education Partners must be actively teaching at an accredited college, university, workforce development organization, or educational institution.
  • Software must only be used for educational purposes. Revenue-generating activities are not permitted.
  • Professors and students must be able to access the HubSpot software platform.

To maintain status as an Education Partner, educators must:

  • Incorporate HubSpot Academy certifications, courses, or content into your curriculum and/or courses
  • Utilize the software within your educational environment for the benefit of students and their applied-learning experience.
  • Maintain active participation in the program via software usage, including requesting an annual renewal of software access to ensure continued eligibility.

To become an Education Partner, you must: 

  • Complete the program application. 
  • Complete a 15-minute onboarding video to understand the program rules and guidelines. 
  • Agree to the Education Partner Program's Terms and Conditions. 

Please allow up to 1 week for your application to be approved. 

Visit the HubSpot Legal Center to review the Education Partner Agreement Terms & Conditions. 
  • Debra-Zahay-Blatz_headshot

    The HubSpot materials reinforce my textbook and help the students apply major inbound marketing methodologies like search, social, email, and content marketing. The certification not only helps the students learn but elevates the quality of class discussion.

    Dr. Debra Zahay-Blatz

    Professor of Marketing, Marketing and Entrepreneurship Chair

    St. Edward's University

  • cody-ferguson

    This program gave me the digital skills necessary to not only land a job right out of school with an agency but also to generate real results for our clients.

    Cody Ferguson

    2016 Ohio University Graduate / Inbound Marketing Consultant

    NR Media Group

  • When my employer, Kuno Creative, found out that I was certified through HubSpot and had knowledge of how to work within the software, they put my name at the top of their list. Learning inbound plays into almost everything I do in the business world.

    Jasz Rae-Joseph

    Education Partner Program Student

  • Ned_Liddell_headshot

    What a novel approach compared to a staid old blog or webinar. The Education Partner Program feels very different, and valuable, and encouraging to an instructor in higher ed. Like having a dinner party and inviting people from all over the world whom you think would have great conversations. It's a kind of "salon" like in the 17th and 18th centuries.

    Ned Liddell

    CRM Adjunct Professor

    New York University

Becoming an Education Partner

Applications are closed. The EPP is in the process of relaunching with updated eligibility requirements and a renewed focus on active teaching and applied learning. We will begin accepting new applications from educators actively looking to integrate HubSpot into their curriculum in Q2 2026. Please reach out to educationpartners@hubspot.com to join the program waitlist.

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