HubSpot Inbound Marketing Certification:
Inbound Marketing Certification Course: Attract Customers Through Valuable Content and Tailored Experiences
FREE Certification Course
Discover the power of inbound marketing, a customer-centric approach that attracts and creates valuable experiences for your customers, in this HubSpot Academy certification course! Learn how to strategically offer tailored content to your customers that will nurture leads and maximize ROI.
Who is this for?
- Marketing managers looking to become inbound marketing certified from HubSpot, the leading Inbound pioneer
- Inbound professionals looking to upscale their tactics through developing an in-depth, data-driven understanding of their audience
- Small business owners looking to boost their marketing strategy and maximize ROI
What you'll learn
- Create content that educates and nurtures leads through their buyer's journey
- Offer relevant content and lead nurturing experiences to leads and customers
- Optimize your marketing processes using automation strategies and AI tools
Includes
1 Certification 9 Lessons 24 Videos 7 Quizzes - 4 hr 53 min
Content Marketing Lead Generation Automation Inbound Marketing Reporting & Performance
HubSpot Certifications
Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile. Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.
Instructors
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Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.
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Christine Lee
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.
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Kara Susvilla
Kara began her HubSpot journey working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she’s excited to continue helping learners grow better as an Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.
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Adriti Gulati
Adriti is an Inbound Professor focusing on all things customer service. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about ensuring education is accessible for all. Outside of work, Adriti can be found at your local Chinese restaurant, playing pickle ball, or hiking through southern California.
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Annie Zelm
As the content manager for Kuno Creative, Annie is the driving force behind content strategy for clients. She uncovers insights about what motivates buyers and uses that knowledge to shape client websites and editorial calendars. Annie previously worked as a journalist and developed a passion for marketing while working at Cedar Point amusement park in Sandusky.
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Andrew Hong
Andrew is the CEO and Co-Founder of Tobe Agency, a growth Agency based in Los Angeles, CA.
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Jamal Meneide
Jamal is a video producer, cinematographer, and on camera talent at HubSpot (you can see him on the HubSpot YouTube channel right now)! Outside of work, Jamal loves taking on creative side projects, dances hip hop, and is a huge gamer.
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Pam Bump
Pam Bump is the Sr. Audience Growth Manager of the HubSpot Blog. In her role, she builds and executes on content strategies aimed at growing traffic from different sources (such as email, social media, and referrals). She also manages the HubSpot Blog’s original data content and oversees the Blog’s subscriber email program.
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Carly Williams
Carly is the Senior Manager of Editorial at HubSpot. She oversees content strategy for HubSpot’s daily business and tech newsletter, The Hustle, and The Hustle’s premium subscription product, Trends.
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Jen Stefancik
Jennifer Brault is a manager on the HubSpot Brand Social Team. Her marketing career has spanned acquisition, brand marketing, social media marketing, and content marketing. She is passionate about mentoring and teaching brands how to grow their social media accounts.
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Scott Fahy
Scott Fahy is an accomplished marketing professional with over 20 years experience, predominantly in financial and bank marketing. An obsessive white-boarder, he solves complex marketing and operational challenges with elegant, user-centric solutions.
Curriculum
Welcome to the Inbound Marketing Certification
Lesson - 7 min
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Inbound Marketing Fundamentals
Lesson - 36 min
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Getting to Know Your Customer
Lesson - 31 min
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Creating Content for the Buyer's Journey
Lesson - 45 min
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Developing a Content Distribution Strategy
Lesson - 44 min
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Understanding Behavioral Marketing and Customer Segmentation
Lesson - 32 min
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Maximizing ROI With Marketing Attribution and Experimentation
Lesson - 50 min
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Utilizing Marketing Automation and Artificial Intelligence
Lesson - 35 min
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Inbound Marketing Certification Next Steps
Lesson - 15 min
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