HubSpot Inbound Marketing Certification:

Inbound Marketing Certification Course: Attract Customers Through Valuable Content and Tailored Experiences

FREE Certification Course

Discover the power of inbound marketing, a customer-centric approach that attracts and creates valuable experiences for your customers, in this HubSpot Academy certification course! Learn how to strategically offer tailored content to your customers that will nurture leads and maximize ROI. 

Who is this for?
  • Marketing managers looking to become inbound marketing certified from HubSpot, the leading Inbound pioneer
  • Inbound professionals looking to upscale their tactics through developing an in-depth, data-driven understanding of their audience
  • Small business owners looking to boost their marketing strategy and maximize ROI
What you'll learn
  • Create content that educates and nurtures leads through their buyer's journey
  • Offer relevant content and lead nurturing experiences to leads and customers
  • Optimize your marketing processes using automation strategies and AI tools
Includes
  • 1 Certification
  • 9 Lessons
  • 24 Videos
  • 7 Quizzes
  • 4 hr 53 min
  • Content Marketing
  • Lead Generation
  • Automation
  • Inbound Marketing
  • Reporting & Performance
Inbound Marketing

The bearer of this certificate is deemed capable and skilled in the methodology of the above topic. They have been tested on best practices and are capable of applying them in a practical meaningful way.

CEO Yamini RanganAcademy

HubSpot Certifications

  • Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile.
  • Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.

Instructors

Photo of Jorie Munroe

Jorie Munroe

Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.

Photo of Christine Lee

Christine Lee

Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

Photo of Kara Susvilla

Kara Susvilla

Kara began her HubSpot journey working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she’s excited to continue helping learners grow better as an Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.

Photo of Adriti Gulati

Adriti Gulati

Adriti is an Inbound Professor focusing on all things customer service. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about ensuring education is accessible for all. Outside of work, Adriti can be found at your local Chinese restaurant, playing pickle ball, or hiking through southern California.

Photo of Annie Zelm

Annie Zelm

As the content manager for Kuno Creative, Annie is the driving force behind content strategy for clients. She uncovers insights about what motivates buyers and uses that knowledge to shape client websites and editorial calendars. Annie previously worked as a journalist and developed a passion for marketing while working at Cedar Point amusement park in Sandusky.

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Andrew Hong

Andrew is the CEO and Co-Founder of Tobe Agency, a growth Agency based in Los Angeles, CA.

Photo of Jamal Meneide

Jamal Meneide

Jamal is a video producer, cinematographer, and on camera talent at HubSpot (you can see him on the HubSpot YouTube channel right now)! Outside of work, Jamal loves taking on creative side projects, dances hip hop, and is a huge gamer.

Photo of Pam Bump

Pam Bump

Pam Bump is the Sr. Audience Growth Manager of the HubSpot Blog. In her role, she builds and executes on content strategies aimed at growing traffic from different sources (such as email, social media, and referrals). She also manages the HubSpot Blog’s original data content and oversees the Blog’s subscriber email program.

Photo of Carly Williams

Carly Williams

Carly is the Senior Manager of Editorial at HubSpot. She oversees content strategy for HubSpot’s daily business and tech newsletter, The Hustle, and The Hustle’s premium subscription product, Trends.

Photo of Jen Stefancik

Jen Stefancik

Jennifer Brault is a manager on the HubSpot Brand Social Team. Her marketing career has spanned acquisition, brand marketing, social media marketing, and content marketing. She is passionate about mentoring and teaching brands how to grow their social media accounts.

Photo of Scott Fahy

Scott Fahy

Scott Fahy is an accomplished marketing professional with over 20 years experience, predominantly in financial and bank marketing. An obsessive white-boarder, he solves complex marketing and operational challenges with elegant, user-centric solutions.

Curriculum

  • Thumbnail for Welcome to the Inbound Marketing Certification

    Welcome to the Inbound Marketing Certification

    • Lesson
    • 7 min

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  • Thumbnail for Inbound Marketing Fundamentals

    Inbound Marketing Fundamentals

    • Lesson
    • 36 min

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  • Thumbnail for Getting to Know Your Customer

    Getting to Know Your Customer

    • Lesson
    • 31 min

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  • Thumbnail for Creating Content for the Buyer's Journey

    Creating Content for the Buyer's Journey

    • Lesson
    • 45 min

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  • Thumbnail for Developing a Content Distribution Strategy

    Developing a Content Distribution Strategy

    • Lesson
    • 44 min

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  • Thumbnail for Understanding Behavioral Marketing and Customer Segmentation

    Understanding Behavioral Marketing and Customer Segmentation

    • Lesson
    • 32 min

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  • Thumbnail for Maximizing ROI With Marketing Attribution and Experimentation

    Maximizing ROI With Marketing Attribution and Experimentation

    • Lesson
    • 50 min

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  • Thumbnail for Utilizing Marketing Automation and Artificial Intelligence

    Utilizing Marketing Automation and Artificial Intelligence

    • Lesson
    • 35 min

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  • Thumbnail for Inbound Marketing Certification Next Steps

    Inbound Marketing Certification Next Steps

    • Lesson
    • 15 min

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