HubSpot Examples

Buyer Persona - Visual Creatives

Best Practices

  1. Semi-fictional
  2. Day in their life
  3. Demographic and biographic info
  4. Personas' goals
  5. Pain Points
  6. Information search process
  7. Type of experience desired
  8. Common objections
  9. Story format

Above & Beyond

  1. Images

Customer

Visual Creatives

Industry

Marketing Services

Purpose

Visual Creatives has created Tom to give them the focus they need to be able to refine every marketing activity they take.

Methodology Stage

Attract