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Teach and Implement Inbound Marketing in Your Classroom

How can you help your students understand and implement marketing best practices and tools? HubSpot has created this course to help your students work through what a business needs to plan, build, and implement an inbound strategy.

Watch this video to learn more about the HubSpot Business Project

 

  • All new employees at HubSpot begin with a 2-week training course that requires them to create a business and use HubSpot software to power all parts of it - from its website to marketing and sales.
     
    HubSpot hires people from various fields, so to train someone who has never had experience in the software to become an expert in two weeks is not an easy feat. But that’s precisely why we’ve chosen to create an in-class program for Education Partners modeled after the HubSpot’s valuable new hire training program.
     

    The result is:

    • 18 powerpoint modules with an overview of Inbound best practices
    • In-depth lessons on how to build a website, send automated emails, and track leads. 
    • 30 hours of applied learning and content between slides, activities, and group work.
    • A syllabus and grading rubric for instructors.

    Additionally, our Marketing software tools help you structure your course and allows students to implement what they learn in class. 

  • Examples are helpful for students to give them context into why the Inbound methodology works. Instead of creating a hypothetical solution for a business, students are able to create real solutions for a business they could plausibly launch one day. We also pull examples for other tech companies as case studies to show just how important it is to understand modern marketing. 

    What's more, our Marketing software tools help you structure your course and will allow your students to implement what they learn in class.  Every professor in HubSpot’s Education Partner Program is given a free package of the HubSpot Marketing Professional Suite, as well as our CMS suite, so that your students can learn by doing. It’s free to apply to this program.

  • Our Marketing software tools help you structure your course and allow your students to implement what they learn in class.  

    Every professor in HubSpot’s Education Partner Program is given a free package of the HubSpot Marketing Professional Suite, as well as our CMS suite, so that your students can learn by doing. It’s free to apply to this program.

Get all 18 modules

Here's everything you need to start teaching the HubSpot Business Project and create an effective course strategy that makes your students interested in Inbound Marketing.

Download the modules here

Join the Education Partner Program Today

To unlock the free software trial and additional resources, you just need to sign up for our free Education Partner Program. Take a minute to do so below.

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